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Camping Blanket

Fail

Demand is soft, at -41.2% this quarter, so Camping Blanket is a Fail.

Flapen Score
40
40 / 100
Ranks 498 of 638 Baby Products niches · −7 vs the category median of 47
Market size
£50K/yr125K searches / yr
90-day growth
-41.2%search demand this quarter
Competition
56%top-5 click share · 21 brands · 45 sellers

Flapen Score

Camping Blanket against its category

The dotted line is the Baby Products average. Past it, Camping Blanket is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camping Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Camping Blanket 125K times last year and spent an estimated £50K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -41.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-41.2%
Conversion, latest week
4.0%
Market size, estimated
£50Ka year
Peak month
November4.8× the quietest month
Top search term
car blanket41K searches a year

02 · Price

A sale here is worth £10.11.

Listings sell for £10.11 on average, from £4.42 to £23.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.11 that is £1K to £3K a year per listing.

Average price
£10.11under the $15 to $100 sweet spot
Price range
£4.42–£23.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #87 within Strollers, Prams & Accessories. It carries 12,050 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
68%
Out of stock, average day
8.2%
Average rank
#87in Strollers, Prams & Accessories
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,050per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Camping Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

45

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

56%

Top 20: 93%

Open market

34%

  • Brand 124%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Camping Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Camping Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • car blanket41K/yr
  • thermal blanket56K/yr
  • car blankets4K/yr
  • thermal blankets8K/yr
  • blanket for car4K/yr
  • car blankets for adults5K/yr
  • thermal blankets for winter6K/yr
  • car blanket for winter143/yr

Reviews and returns

What reviews say buyers love and hate about Camping Blanket

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Warmth”
17%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Super extra large blanket”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Camping Blanket questions

Answered from the same tracked data.