Camping Blanket
FailDemand is soft, at -41.2% this quarter, so Camping Blanket is a Fail.
- Flapen Score
- 40 / 100Ranks 498 of 638 Baby Products niches · −7 vs the category median of 4740
- Market size
- £50K/yr125K searches / yr
- 90-day growth
- -41.2%search demand this quarter
- Competition
- 56%top-5 click share · 21 brands · 45 sellers
Flapen Score
Camping Blanket against its category
The dotted line is the Baby Products average. Past it, Camping Blanket is stronger. Inside it, weaker.
Market
The Camping Blanket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Camping Blanket 125K times last year and spent an estimated £50K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -41.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 125K
- Growth, 90 days vs prior 90
- -41.2%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £50Ka year
- Peak month
- November4.8× the quietest month
- Top search term
- car blanket41K searches a year
02 · Price
A sale here is worth £10.11.
Listings sell for £10.11 on average, from £4.42 to £23.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.11 that is £1K to £3K a year per listing.
- Average price
- £10.11under the $15 to $100 sweet spot
- Price range
- £4.42–£23.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #87 within Strollers, Prams & Accessories. It carries 12,050 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 68%
- Out of stock, average day
- 8.2%
- Average rank
- #87in Strollers, Prams & Accessories
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,050per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Camping Blanket products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Milestone Camping 24680 Thermal Polar Fleece Blanket/Charcoal Colour / 150cm x 120cm / Great For The Campsite Caravan Or Car
- Price
- £7.45
- Rating
- 4.4/5
- Reviews
- 1,366
- Age
- 10y ago

Sakura SS5303 Travel Blanket 180 cm x 120 cm Tartan
- Price
- £7.91
- Rating
- 4.6/5
- Reviews
- 1,204
- Age
- 10y ago

AA Travel Fleece Blanket AA3423 - 100% Lightweight Polyester 150cm x 120cm Black White Grey Stripes
- Price
- £6.01
- Rating
- 4.6/5
- Reviews
- 1,371
- Age
- 14y ago

Dreamscene Sofa Throw Blanket Soft Cosy Warm Check Outdoor Throws for Garden Furniture Single Fleece Blanket for Bedroom Living Room Picnic 120x150cm - Grey Tartan
- Price
- £5.61
- Rating
- 4.4/5
- Reviews
- 3,469
- Age
- 6y ago

MIXIAO Emergency Foil Blanket (Pack of 15) Survival Thermal Blankets Perfect for Outdoors Hiking Survival Marathons or First Aid (Silver Pack of 15)
- Price
- £10.37
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 2y ago
Trending
estimated 90-day click momentum
Oxford Homeware Fleece Blanket Sofa Throw Cuddly Reversible Soft Throws for Bed Couch Settee Travel Lightweight and Breathable Blanket fit All Season (Grey Throw/Single)
- Price
- £6.83
- Rating
- 4.6/5
- Reviews
- 516
- Age
- 3y ago

Safety First Aid Group HypaGuard Foil Survival Blanket (Pack of 6)
- Price
- £4.42
- Rating
- 4.7/5
- Reviews
- 1,020
- Age
- 13y ago

Utopia Bedding Double Sherpa Fleece Blanket (Grey 150x200cm) Cosy Warm & Thick Blankets for Bed Sofas and Couch
- Price
- £12.10
- Rating
- 4.7/5
- Reviews
- 18,276
- Age
- 10mo ago

Lifesystems Unisex Heatshield Thermal Blanket - Single Survival Product Orange One Size UK
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 8y ago

Adore Home Soft Warm Polar Fleece Blanket Large - Cosy Throw for Sofa Bed Travel Car and Camping 120x150cm Black
- Price
- £6.51
- Rating
- 4.2/5
- Reviews
- 501
- Age
- 10y ago
Newest
by launch date
Utopia Bedding Double Sherpa Fleece Blanket (Grey 150x200cm) Cosy Warm & Thick Blankets for Bed Sofas and Couch
- Price
- £12.10
- Rating
- 4.7/5
- Reviews
- 18,276
- Age
- 10mo ago

Silentnight Heat Genie Self Heating Giant Blanket - Cosy Warm Sherpa Fleece Throw with Unique Foil Layer to Retain Heat - Extra Large Reversible for Sofa Couch Bed Camping - 180x240cm Charcoal
- Price
- £23.41
- Rating
- 4.6/5
- Reviews
- 630
- Age
- 1y ago

MIXIAO Emergency Foil Blanket (Pack of 15) Survival Thermal Blankets Perfect for Outdoors Hiking Survival Marathons or First Aid (Silver Pack of 15)
- Price
- £10.37
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 2y ago

MIXIAO Emergency Foil Blanket Survival Thermal Mylar Blankets Individually Packaged Perfect for Outdoors Hiking Survival Marathons or First Aid MXA025
- Price
- £14.85
- Rating
- 4.7/5
- Reviews
- 259
- Age
- 2y ago

Oxford Homeware Fleece Blanket Sofa Throw Cuddly Reversible Soft Throws for Bed Couch Settee Travel Lightweight and Breathable Blanket fit All Season (Grey Throw/Single)
- Price
- £6.83
- Rating
- 4.6/5
- Reviews
- 516
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
45
Est. top-5 brand share
61%
Top 20: 99%
Est. top-5 click share
56%
Top 20: 93%
Open market
34%
- Milestone Camping24%
- Sakura12%
- Dreamscene10%
- AA9%
- Bedsure6%
- MIXIAO6%
Demand
Camping Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Camping Blanket search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- car blanket41K/yr
- thermal blanket56K/yr
- car blankets4K/yr
- thermal blankets8K/yr
- blanket for car4K/yr
- car blankets for adults5K/yr
- thermal blankets for winter6K/yr
- car blanket for winter143/yr
Reviews and returns
What reviews say buyers love and hate about Camping Blanket
We read the reviews and the return reasons for every product selling here.
“Super extra large blanket”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Camping Blanket questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









