camping blanket
Skip itSoft demand (-41.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.42–£23.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.11avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,049.72avg incumbent reviews — the moat a new listing must climb
Market size
Bad£50K£50K/yr · 125K searches
Growth
Bad-41.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, camping blanket is a £50K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
camping blanket market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £30K–£40K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 68%
- Out of stock
- 8.2%
- Avg brand age
- 43 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
45
Top-5 brand share
61%
Top 20: 99%
Top-5 click share
56%
Top 20: 93%
Open market
34%
- Milestone Camping24%
- Sakura12%
- Dreamscene10%
- AA9%
- Bedsure6%
- MIXIAO6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.2% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Top camping blanket search terms
- car blanket41K/yr
- thermal blanket56K/yr
- car blankets4K/yr
- thermal blankets8K/yr
- blanket for car4K/yr
- car blankets for adults5K/yr
- thermal blankets for winter6K/yr
- car blanket for winter143/yr
Top camping blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Milestone Camping 24680 Thermal Polar Fleece Blanket/Charcoal Colour / 150cm x 120cm / Great For The Campsite Caravan Or Car
Milestone Camping£7.454.4★1,366 rev
Sakura SS5303 Travel Blanket 180 cm x 120 cm Tartan
Sakura£7.914.6★1,204 rev
AA Travel Fleece Blanket AA3423 - 100% Lightweight Polyester 150cm x 120cm Black White Grey Stripes
AA£6.014.6★1,371 rev
Dreamscene Sofa Throw Blanket Soft Cosy Warm Check Outdoor Throws for Garden Furniture Single Fleece Blanket for Bedroom Living Room Picnic 120x150cm - Grey Tartan
Dreamscene£5.614.4★3,469 rev
MIXIAO Emergency Foil Blanket (Pack of 15) Survival Thermal Blankets Perfect for Outdoors Hiking Survival Marathons or First Aid (Silver Pack of 15)
MIXIAO£10.374.6★90 rev
Newest
by launch date
Utopia Bedding Double Sherpa Fleece Blanket (Grey 150x200cm) Cosy Warm & Thick Blankets for Bed Sofas and Couch
Utopia Bedding£12.1018,276 rev
Silentnight Heat Genie Self Heating Giant Blanket - Cosy Warm Sherpa Fleece Throw with Unique Foil Layer to Retain Heat - Extra Large Reversible for Sofa Couch Bed Camping - 180x240cm Charcoal
Silentnight£23.41630 rev
MIXIAO Emergency Foil Blanket (Pack of 15) Survival Thermal Blankets Perfect for Outdoors Hiking Survival Marathons or First Aid (Silver Pack of 15)
MIXIAO£10.3790 rev
MIXIAO Emergency Foil Blanket Survival Thermal Mylar Blankets Individually Packaged Perfect for Outdoors Hiking Survival Marathons or First Aid MXA025
MIXIAO£14.85259 rev
Oxford Homeware Fleece Blanket Sofa Throw Cuddly Reversible Soft Throws for Bed Couch Settee Travel Lightweight and Breathable Blanket fit All Season (Grey Throw/Single)
Oxford Homeware£6.83516 rev
Trending
90-day click momentumOxford Homeware Fleece Blanket Sofa Throw Cuddly Reversible Soft Throws for Bed Couch Settee Travel Lightweight and Breathable Blanket fit All Season (Grey Throw/Single)
Oxford Homeware£6.834.6★
Safety First Aid Group HypaGuard Foil Survival Blanket (Pack of 6)
Safety First Aid Group£4.424.7★
Utopia Bedding Double Sherpa Fleece Blanket (Grey 150x200cm) Cosy Warm & Thick Blankets for Bed Sofas and Couch
Utopia Bedding£12.104.7★
Lifesystems Unisex Heatshield Thermal Blanket - Single Survival Product Orange One Size UK
Lifesystems£5.054.6★
Adore Home Soft Warm Polar Fleece Blanket Large - Cosy Throw for Sofa Bed Travel Car and Camping 120x150cm Black
Adore Home£6.514.2★
What buyers say about camping blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps me warm”
“Good quality very thick”
“Really fluffy this one”
“Good value for money”
“And feels nice to the touch”
“Fits well”
“worked way better than expected”
“Great buy, an alternative to having the heating on all day”
“Brought for my dog, she loves it, I got the double and it's huge, soft my pooch loves it”
“Not too heavy”
What buyers complain about
“Super extra large blanket”
“Extremely thin material”
“Not the best”
“I dont like it feels cheap”
“thin”
“they're a tad more expensive”
“very unlike the picture”
“Can not be washed or tumble dryed”
“Not heated”
“it has ended up being used everywhere from lazy Sunday mornings in bed to sitting with a cup of tea when the heating does not quite feel enough”
Top return reasons
Common questions
- Is camping blanket profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -41.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the camping blanket niche?
- 21 brands and 45 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in camping blanket?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.9%.
- When does demand for camping blanket peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.8× the quietest.
- What does it cost to enter the camping blanket niche?
- Listings span £4.42–£23.41; the average listing price is £10.11 (sweet spot $15–$100). The average incumbent carries 12,050 reviews — the moat a new listing must climb.