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Calendula Cream

prices mostly outside the sweet spot ($2.35–$13.81) — Calendula Cream doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 478 of 638 Baby Products niches · −6 vs the category median of 47

Market size 18Growth 21Conversion 94Competition 25Returns 100Price range 0Avg price 22Brand share 47Review moat 45Quality gap 38
This niche Category average · 638 niches

Is Calendula Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Calendula Cream is a £70K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 41/100.

Calendula Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.3% over the last 90 days and 11.8% of searches end in a purchase.

£70K

revenue / yr

Units sold / yr10K
Search volume / yr-8.3%74K
Conversion rate11.8%
Avg price£8.02

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers12 · 46
Top-5 product click share70%
Open market23%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement71%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews2,006

Top Calendula Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£14K£21K£28K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

46

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

19%

  • Nelsons39%
  • The House of Mistry17%
  • Helios8%
  • WELEDA7%
  • Lyonsleaf7%
  • Bene Pura Trust Nature5%

Calendula Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume74KCVR11.8%Products14Brands12Top 5 Brands77%OOS Rate0.0%Rating4.5★Reviews2,006Avg BSR#333
3K2KSpike '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Calendula Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • calendula cream50K/yr
  • calendula21K/yr
  • nelsons calendula cream3K/yr

What reviews say buyers love and hate about Calendula Cream

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Smell13%

really lovely calming scent

Allergies11%

No itching burning or stinging anymore

Quality-Overall11%

Good quality

Moist/Dry9%

Good for dry skin

Value For Money8%

It's worth the price

What buyers complain about

78% of reviews
Allergies22%

the cream caused massive irritation

Sensitivity-Overall10%

Did not work for me

Functionality-Overall9%

doesnt stand out

Smell7%

Awful chemical smell

Value For Money7%

Not cheap for a little pot

Calendula Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
21%
2Product Condition
14%
3Plant Growth
14%
4Advertised Vs Actual Product
14%
5Functionality-Overall
14%

Common Calendula Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Calendula Cream 41/100 on Amazon United Kingdom — Skip it. The niche generates £70K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -8.3% over the last 90 days.
Search demand for Calendula Cream on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.