calendula cream
Skip itPrices mostly outside the sweet spot ($2.35–$13.81) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,005.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£8.02avg listing price — sweet spot $15–$100
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Market size
Bad£70K£70K/yr · 74K searches
Price range
Bad£2.35–£13.81cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, calendula cream is a £70K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 41/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
calendula cream market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- £64K–£80K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #333
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
46
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
19%
- Nelsons39%
- The House of Mistry17%
- Helios8%
- WELEDA7%
- Lyonsleaf7%
- Bene Pura Trust Nature5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top calendula cream search terms
- calendula cream50K/yr
- calendula21K/yr
- nelsons calendula cream3K/yr
Top calendula cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nelsons Calendula Cream (50ml) Gentle Moisturiser For Face Hands Body For Soothing and Hydrating Dry Rough Skin Non-Greasy Paraben & Fragrance Free Uses Calendula (Marigold) Plant Extracts
Nelsons£6.084.7★1,500 rev
Mistrys Calendula Cream 50g - Calms & Hydrates Muti-Purpose Skin Cream for Healing Cuts Sores and Treating Rough Skin - Additive Free Vegan
The House of Mistry£5.034.2★427 rev
Helios Homoeopathy Calendula Cream 30g
Helios£8.304.5★274 rev
Zinc and Calendula Cream 100% Natural - for perioral dermatitis rosacea acne nappy rash cream spots blemishes breakouts rashes (30ml)
Lyonsleaf£10.534.3★1,083 rev
Nelsons Calendula Cream 50ml X 2 (Pack of 2)
Nelsons£13.124.8★32 rev
Newest
by launch date
SBL Calendula Cream 25g Natural Calendula Skin Cream for Minor Injuries & Scratches Gentle Moisturising Support for Dry Rough & Sensitive Skin
SBL£8.2212 rev
Neals Yard Remedies Calendula Camling Cream Replenishing & Soothing Body Cream for Dry Sensitive Skin Cruelty-Free 60ml
Neal's Yard Remedies£13.8111 rev
Fothergills Calendula Art Shades Flower Seeds 200 Seeds Sow: Mar-May Aug-Oct Orange/Yellow
Mr Fothergill's£2.3524 rev
Feelia Calendula Cream Gentle Soothing & Moisturizing Comfortable for itchy Dry Sore and Irritated Skin and Reduces Irritation It is Ideal For Sensitive or Reactive Skin All Skin Types
Feelia£6.858 rev
Marigold Flowers Dried Calendula Tea Infusion Premium Quality by Masala Cottage 25g-1.9kg (25 Grams)
Masala Cottage£3.4371 rev
Trending
90-day click momentumFothergills Calendula Art Shades Flower Seeds 200 Seeds Sow: Mar-May Aug-Oct Orange/Yellow
Mr Fothergill's£2.354.6★
Feelia Calendula Cream Gentle Soothing & Moisturizing Comfortable for itchy Dry Sore and Irritated Skin and Reduces Irritation It is Ideal For Sensitive or Reactive Skin All Skin Types
Feelia£6.854.1★
Marigold Flowers Dried Calendula Tea Infusion Premium Quality by Masala Cottage 25g-1.9kg (25 Grams)
Masala Cottage£3.434.6★
Nelsons Calendula Cream 50ml X 2 (Pack of 2)
Nelsons£13.124.8★
BenePura Calendula Ointment Natural Ointment for Wounds and Minor Skin Burns 40 ml (Pack of 1)
Bene Pura Trust Nature£9.704.5★
What buyers say about calendula cream
What buyers praise and complain about, mined from review topics.What buyers love
“really lovely calming scent”
“No itching burning or stinging anymore”
“Good quality”
“Good for dry skin”
“It's worth the price”
“quickly absorbed”
“Great product - fast growing”
“This really is a wonderful cream for so many skin conditions”
“Excellent products, natural and the package was in great condition”
“Reliably good and effective as always”
What buyers complain about
“the cream caused massive irritation”
“Did not work for me”
“doesnt stand out”
“Awful chemical smell”
“Not cheap for a little pot”
“Not natural”
“dryness on his face”
“Its full of typical chemicals in creams not so smooth skin as expected after 2weeks”
“Not a cheap product”
“The only ingredients photo on the product doesn't tell you that it also contains paraffin”
Top return reasons
Common questions
- Is calendula cream profitable to sell on Amazon United Kingdom?
- The niche generates £70K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the calendula cream niche?
- 12 brands and 46 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in calendula cream?
- Top complaints mined from reviews: Allergies, Sensitivity-Overall, Functionality-Overall. The return rate is 0.0%.
- When does demand for calendula cream peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the calendula cream niche?
- Listings span £2.35–£13.81; the average listing price is £8.02 (sweet spot $15–$100). The average incumbent carries 2,006 reviews — the moat a new listing must climb.