Is caddy profitable to sell on Amazon United Kingdom?

The niche generates £35K/yr across 38 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (40/100).

How competitive is the caddy niche?

32 brands and 79 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in caddy?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Thin. The return rate is 0.6%.

When does demand for caddy peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the caddy niche?

Listings span £1.87–£16.91; the average listing price is £9.13 (sweet spot $15–$100). The average incumbent carries 1,304 reviews — the moat a new listing must climb.

caddy

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,303.97

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£9.13

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-17.4%

90-day search growth — must beat 0% to launch

Price range

Bad£1.87–£16.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£35K

£35K/yr · 175K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, caddy is a £35K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan. Verdict: Skip it — 40/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

caddy market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £37K–£46K; units × avg price
Conversion rate: 2.2%
Avg BSR: #156
Page quality: 0%
Prime: 89%
Sponsored: 71%
Out of stock: 6.7%
Avg brand age: 32 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

32 falling

Sellers

Top-5 brand share

51%

Top 20: 88%

Top-5 click share

50%

Top 20: 79%

Open market

49%

Yueshop16%
Wham12%
SHAROM8%
Blissful Diary7%
Lifewit4%
Maliton4%

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — -17.4% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top caddy search terms

caddy88K/yr -18.1%1.7% conv.
storage caddy30K/yr -7.1%0.7% conv.
caddy organiser30K/yr -25.9%1.0% conv.
plastic caddy10K/yr -10.7%1.2% conv.
small caddy5K/yr -19.2%0.9% conv.
organiser caddy4K/yr -24.2%1.1% conv.
storage caddy with handle4K/yr -33.2%1.0% conv.
plastic caddy with handle3K/yr +21.8%1.4% conv.

All search terms

Top caddy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yueshop Grey Felt Baby Diaper Caddy Nursery Storage Wipes Bag Nappy Organizer Container (Grey)

Yueshop£5.744.4★2,847 rev

Wham Large Plastic Kitchen Cleaning Carry Tray Caddy Tidy Tote Organiser with Handle - Silver 5 liters

Wham£6.804.6★2,659 rev

Essential Baby Caddy for Newborns. Spacious Sturdy & Portable Diaper and Nappy Caddy for Newborn Essentials Nursery Storage Basket & Organiser for Baby Shower Gifts & Registry Must-Haves Grey

SHAROM£6.584.7★1,238 rev

Blissful Diary Nappy Caddy Organiser Baby Diaper Caddy for Nappy Station Stylish Storage Basket for Newborn Essentials Baby Shower Gifts for Girl or Boy Pastoral Daisy

Blissful Diary£12.614.7★381 rev

Lifewit Desk Tidy Organiser Craft Caddy Pen Pencil Holder Office Supplies for Table Storage Art Stationary Organisation White

Lifewit£9.914.4★305 rev

Newest

by launch date

CBWERBB Baby Nappy Caddy Organiser Portable Corduroy Nursery Diaper Storage Basket with Handle Newborn Essentials Baby Shower Gifts Nappy Caddy Storage Basket for Boys Girls (Beige)

CBWERBB£9.7524 rev

6mo ago

RFYTDCF Multipurpose Storage Caddy Stackable Cleaning Caddy with Handle 5 Compartment Pen Storage Plastic Pen Organiser for Office Bathroom Crafts School Supplies (Pink)

RFYTDCF£7.584 rev

6mo ago

Duzapku Multipurpose Caddy Organizer 5 Slots Basket Bin Portable Cleaning Caddy with Handle Stackable Desk Organiser with Compartments for Office Bathroom Crafts School Supplies

Duzapku£8.013 rev

8mo ago

Blissful Diary Nappy Caddy Organiser Baby Diaper Caddy for Nappy Station Stylish Storage Basket for Newborn Essentials Baby Shower Gifts for Girl or Boy Pastoral Daisy

Blissful Diary£12.61381 rev

1y ago

Nymblis Storage Caddy Organiser 5-Section Portable Cleaning Caddy with Handle Stackable Art Organizers for Desk Supplies Multipurpose Storage Organiser for Office Kitchen (White

Nymblis£10.7118 rev

1y ago

What buyers say about caddy

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good sized quality product”

Size-Overall13%

“Fit for purpose”

Value For Money9%

“Good value for money”

Advertised Vs Actual Product9%

“As described”

Storage Capacity8%

“good amount of storage”

Ease Of Use7%

“Very easy to use”

Strength5%

“Handy robust caddy”

Portability4%

“Easy to carry”

Color4%

“Love the colour”

Gifting Purpose3%

“Ideal as a gift”

What buyers complain about

Quality-Overall22%

“Awful quality and the dividers provided are too small”

Size-Overall20%

“slightly larger than I had imagined”

Thin6%

“Thin”

Strength6%

“Flimsy, wouldn't buy again”

Material Quality6%

“Dont like the material not best I bought two wish I bought 1”

Flatness3%

“It comes flat packed”

Age Suitability3%

“Cheap not very study for baby bits”

Hard Feel2%

“its a little bit hard with rough edges”

Value For Money2%

“very expensive for what it is”

Advertised Vs Actual Product2%

“Inaccurate description”

Top return reasons

Size-Overall47%

Quality-Overall15%

Color8%

Strength5%

Material Quality5%

Defective Material/Parts3%

Advertised Vs Actual Product3%

Velcro Quality2%

Shape/Style2%

Value For Money1%

Common questions

Is caddy profitable to sell on Amazon United Kingdom?: The niche generates £35K/yr across 38 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (40/100).
How competitive is the caddy niche?: 32 brands and 79 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in caddy?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Thin. The return rate is 0.6%.
When does demand for caddy peak?: Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the caddy niche?: Listings span £1.87–£16.91; the average listing price is £9.13 (sweet spot $15–$100). The average incumbent carries 1,304 reviews — the moat a new listing must climb.