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Bumbo Seat for Babies

Fail

Buyers convert on only 1.3% of searches, so Bumbo Seat for Babies is a Fail.

Flapen Score
48
48 / 100
Top 46% of 638 Baby Products niches · +1 vs the category median of 47
Market size
£259K/yr756K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
41%top-5 click share · 12 brands · 58 sellers

Flapen Score

Bumbo Seat for Babies against its category

The dotted line is the Baby Products average. Past it, Bumbo Seat for Babies is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bumbo Seat for Babies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bumbo Seat for Babies 756K times last year and spent an estimated £259K. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 756K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.

Searches, last 12 months
756K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
1.3%
Market size, estimated
£259Ka year
Peak month
December1.6× the quietest month
Top search term
mamas and papas196K searches a year

02 · Price

A sale here is worth £27.43.

Listings sell for £27.43 on average, from £8.03 to £154.17. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £27.43 that is £3K to £7K a year per listing.

Average price
£27.43inside the $15 to $100 sweet spot
Price range
£8.03–£154.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #103 within Activity & Entertainment. It carries 2,825 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
97%
Out of stock, average day
11.6%
Average rank
#103in Activity & Entertainment
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,825per listing
Listings tracked
33

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Bumbo Seat for Babies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

58

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

12%

  • Brand 150%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 12%)

Demand

Bumbo Seat for Babies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Bumbo Seat for Babies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mamas and papas196K/yr
  • baby seat112K/yr
  • bumbo seat for babies72K/yr
  • baby seats for sitting up 3 months43K/yr
  • baby chairs 6 months plus39K/yr
  • baby sit me up49K/yr
  • baby sitting support34K/yr
  • sit me up baby seat36K/yr
  • baby seats for sitting up 6 months plus25K/yr
  • mamas and papas sit and play33K/yr

Reviews and returns

What reviews say buyers love and hate about Bumbo Seat for Babies

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“Defective piece or just bad quality”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bumbo Seat for Babies questions

Answered from the same tracked data.