Bumble and Bumble
FailThe top 5 brands take 100% of clicks, so Bumble and Bumble is a Fail.
- Flapen Score
- 45 / 100Ranks 372 of 638 Baby Products niches · −2 vs the category median of 4745
- Market size
- £108K/yr69K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 64%top-5 click share · 1 brands · 2 sellers
Flapen Score
Bumble and Bumble against its category
The dotted line is the Baby Products average. Past it, Bumble and Bumble is stronger. Inside it, weaker.
Market
The Bumble and Bumble market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bumble and Bumble 69K times last year and spent an estimated £108K. One brand takes every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 8.1%
- Market size, estimated
- £108Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- bumble and bumble63K searches a year
02 · Price
A sale here is worth £19.18.
Listings sell for £19.18 on average, from £10.34 to £23.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £19.18 that is £2K to £5K a year per listing.
- Average price
- £19.18inside the $15 to $100 sweet spot
- Price range
- £10.34–£23.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #647 within Health & Baby Care. It carries 1,423 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 16.0%
- Average rank
- #647in Health & Baby Care
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,423per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Bumble and Bumble products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Bumble and Bumble search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews and returns
What reviews say buyers love and hate about Bumble and Bumble
We read the reviews and the return reasons for every product selling here.
“overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bumble and Bumble questions
Answered from the same tracked data.