Bumble and Bumble
brand-locked demand (top 5 brands take 100% of clicks) — Bumble and Bumble doesn't clear our bar today.
Flapen Score
Ranks 372 of 638 Baby Products niches · −2 vs the category median of 47
Is Bumble and Bumble profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bumble and Bumble is a £108K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Bumble and Bumble: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.7% over the last 90 days and 8.1% of searches end in a purchase.
£108K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 18 products
Top Bumble and Bumble products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bumble and bumble. Hairdressers Invisible Oil Heat/UV Protection Leave-In Conditioner Hair Primer | Hydrating Anti Frizz Color Safe | Straight Coily | With Argan Oil + Coconut Oil 250 ml
- Price
- £18.40
- Rating
- 4.6/5
- Reviews
- 5,777
- Age
- 12y ago
Bumble and bumble. Surf Sea Salt Spray | Volumizing | Adds Texture + Matte Finish Wavy Straight 125 ml
- Price
- £19.92
- Rating
- 4.1/5
- Reviews
- 1,869
- Age
- 18y ago
Bumble and bumble. Thickening Volumizing Shampoo | For Instant Fullness | Moisturizing | Color Safe | Straight to Wavy 250 ml
- Price
- £20.33
- Rating
- 4.5/5
- Reviews
- 1,136
- Age
- 2y ago
Bumble and bumble. Hairdressers Invisible Oil Hydrating Shampoo | Hydrating Anti Frizz Softening Color Safe | Curly Wavy Straight | With Argan Oil Coconut Oil + Grapeseed Oil 250 ml
- Price
- £19.08
- Rating
- 4.5/5
- Reviews
- 1,302
- Age
- 12y ago
Bumble and bumble. Curl Defining Styling Cream | For Moisturized Flexible Curls | Frizz Control | Coily Curly Wavy | With Jojaba Avocado + Coconut Oil | Standard Size 250 ml
- Price
- £18.90
- Rating
- 4.3/5
- Reviews
- 1,195
- Age
- 7y ago
Trending
90-day click momentum
Bumble and bumble. Thickening Dryspun Texture Spray | Volumizing + Adds Texture | Straight to Wavy 150 ml
- Price
- £21.52
- Rating
- 4.4/5
- Reviews
- 433
- Age
- 2y ago
Bumble and bumble. Curl Defining Styling Cream | For Moisturized Flexible Curls | Frizz Control | Coily Curly Wavy | With Jojaba Avocado + Coconut Oil | Standard Size 250 ml
- Price
- £18.90
- Rating
- 4.3/5
- Reviews
- 1,195
- Age
- 7y ago
Bumble and Bumble Thickening Spray Pre Styler 250ml / 8 fl.oz. Preps Hair for Lush Blowdries - Thickening Hairspray
- Price
- £17.83
- Rating
- 4.3/5
- Reviews
- 2,873
- Age
- 18y ago
Bumble and bumble. Grooming Creme Styling Cream | Smoothing + Subtle Hold | For Fine to Medium Hair 150 ml
- Price
- £19.02
- Rating
- 4.6/5
- Reviews
- 993
- Age
- 18y ago
Bumble and bumble. Hairdressers Invisible Oil Heat/UV Protection Leave-In Conditioner Hair Primer | Hydrating Anti Frizz Color Safe | Straight Coily | With Argan Oil + Coconut Oil 60 ml
- Price
- £10.34
- Rating
- 4.3/5
- Reviews
- 1,379
- Age
- 4y ago
Newest
by launch dateBumble and bumble. Thickening Dryspun Texture Spray | Volumizing + Adds Texture | Straight to Wavy 150 ml
- Price
- £21.52
- Rating
- 4.4/5
- Reviews
- 433
- Age
- 2y ago
Bumble and bumble. Thickening Volumizing Shampoo | For Instant Fullness | Moisturizing | Color Safe | Straight to Wavy 250 ml
- Price
- £20.33
- Rating
- 4.5/5
- Reviews
- 1,136
- Age
- 2y ago
Bumble and bumble. Thickening Volumizing Conditioner | For Instant Fullness | Moisturizing | Color Safe | Straight to Wavy 250 ml
- Price
- £22.52
- Rating
- 4.4/5
- Reviews
- 588
- Age
- 2y ago
Bumble and bumble. Hairdressers Invisible Oil Heat/UV Protection Leave-In Conditioner Hair Primer | Hydrating Anti Frizz Color Safe | Straight Coily | With Argan Oil + Coconut Oil 60 ml
- Price
- £10.34
- Rating
- 4.3/5
- Reviews
- 1,379
- Age
- 4y ago
Bumble and bumble. Bond-Building Hair Repair Conditioner | For Damaged Hair | Color Safe | Anti Frizz + Adds Shine | Curly Wavy Straight 200 ml
- Price
- £19.40
- Rating
- 4.7/5
- Reviews
- 573
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Bumble and bumble100%
Bumble and Bumble demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
What reviews say buyers love and hate about Bumble and Bumble
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Great product”
“Good results and smells citrusy”
“Really makes hair silky and manageable”
“dries so smooth”
“It works so well on my hair I spray”
What buyers complain about
71% of reviews“overpriced”
“I'm not sure if this is old stock or a dupe because it has no fragrance”
“I had my eye on this for a while and finally decided to bite the bullet and get it, £20 is a lot to spend on this type of thing so was hoping for it to be good, however it made my hair super straw like and sticky, I used around 5 times before I gave up”
“cant get much thickening resilt”
“Not very effective in easing frizz”
Bumble and Bumble return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bumble and Bumble questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
