Bumble and Bumble
FailThe top 5 brands take 100% of clicks, so Bumble and Bumble is a Fail.
- Flapen Score
- 45 / 100Ranks 372 of 638 Baby Products niches · −2 vs the category median of 4745
- Market size
- £108K/yr69K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 64%top-5 click share · 1 brands · 2 sellers
Flapen Score
Bumble and Bumble against its category
The dotted line is the Baby Products average. Past it, Bumble and Bumble is stronger. Inside it, weaker.
Market
The Bumble and Bumble market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bumble and Bumble 69K times last year and spent an estimated £108K. One brand takes every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 8.1%
- Market size, estimated
- £108Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- bumble and bumble63K searches a year
02 · Price
A sale here is worth £19.18.
Listings sell for £19.18 on average, from £10.34 to £23.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £19.18 that is £2K to £5K a year per listing.
- Average price
- £19.18inside the $15 to $100 sweet spot
- Price range
- £10.34–£23.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #647 within Health & Baby Care. It carries 1,423 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 16.0%
- Average rank
- #647in Health & Baby Care
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,423per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Bumble and Bumble products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bumble and bumble. Hairdressers Invisible Oil Heat/UV Protection Leave-In Conditioner Hair Primer | Hydrating Anti Frizz Color Safe | Straight Coily | With Argan Oil + Coconut Oil 250 ml
- Price
- £18.40
- Rating
- 4.6/5
- Reviews
- 5,777
- Age
- 12y ago

Bumble and bumble. Surf Sea Salt Spray | Volumizing | Adds Texture + Matte Finish Wavy Straight 125 ml
- Price
- £19.92
- Rating
- 4.1/5
- Reviews
- 1,869
- Age
- 18y ago

Bumble and bumble. Thickening Volumizing Shampoo | For Instant Fullness | Moisturizing | Color Safe | Straight to Wavy 250 ml
- Price
- £20.33
- Rating
- 4.5/5
- Reviews
- 1,136
- Age
- 2y ago

Bumble and bumble. Hairdressers Invisible Oil Hydrating Shampoo | Hydrating Anti Frizz Softening Color Safe | Curly Wavy Straight | With Argan Oil Coconut Oil + Grapeseed Oil 250 ml
- Price
- £19.08
- Rating
- 4.5/5
- Reviews
- 1,302
- Age
- 12y ago

Bumble and bumble. Curl Defining Styling Cream | For Moisturized Flexible Curls | Frizz Control | Coily Curly Wavy | With Jojaba Avocado + Coconut Oil | Standard Size 250 ml
- Price
- £18.90
- Rating
- 4.3/5
- Reviews
- 1,195
- Age
- 7y ago
Trending
estimated 90-day click momentum
Bumble and bumble. Thickening Dryspun Texture Spray | Volumizing + Adds Texture | Straight to Wavy 150 ml
- Price
- £21.52
- Rating
- 4.4/5
- Reviews
- 433
- Age
- 2y ago

Bumble and bumble. Curl Defining Styling Cream | For Moisturized Flexible Curls | Frizz Control | Coily Curly Wavy | With Jojaba Avocado + Coconut Oil | Standard Size 250 ml
- Price
- £18.90
- Rating
- 4.3/5
- Reviews
- 1,195
- Age
- 7y ago

Bumble and Bumble Thickening Spray Pre Styler 250ml / 8 fl.oz. Preps Hair for Lush Blowdries - Thickening Hairspray
- Price
- £17.83
- Rating
- 4.3/5
- Reviews
- 2,873
- Age
- 18y ago

Bumble and bumble. Grooming Creme Styling Cream | Smoothing + Subtle Hold | For Fine to Medium Hair 150 ml
- Price
- £19.02
- Rating
- 4.6/5
- Reviews
- 993
- Age
- 18y ago

Bumble and bumble. Hairdressers Invisible Oil Heat/UV Protection Leave-In Conditioner Hair Primer | Hydrating Anti Frizz Color Safe | Straight Coily | With Argan Oil + Coconut Oil 60 ml
- Price
- £10.34
- Rating
- 4.3/5
- Reviews
- 1,379
- Age
- 4y ago
Newest
by launch date
Bumble and bumble. Thickening Dryspun Texture Spray | Volumizing + Adds Texture | Straight to Wavy 150 ml
- Price
- £21.52
- Rating
- 4.4/5
- Reviews
- 433
- Age
- 2y ago

Bumble and bumble. Thickening Volumizing Shampoo | For Instant Fullness | Moisturizing | Color Safe | Straight to Wavy 250 ml
- Price
- £20.33
- Rating
- 4.5/5
- Reviews
- 1,136
- Age
- 2y ago

Bumble and bumble. Thickening Volumizing Conditioner | For Instant Fullness | Moisturizing | Color Safe | Straight to Wavy 250 ml
- Price
- £22.52
- Rating
- 4.4/5
- Reviews
- 588
- Age
- 2y ago

Bumble and bumble. Hairdressers Invisible Oil Heat/UV Protection Leave-In Conditioner Hair Primer | Hydrating Anti Frizz Color Safe | Straight Coily | With Argan Oil + Coconut Oil 60 ml
- Price
- £10.34
- Rating
- 4.3/5
- Reviews
- 1,379
- Age
- 4y ago

Bumble and bumble. Bond-Building Hair Repair Conditioner | For Damaged Hair | Color Safe | Anti Frizz + Adds Shine | Curly Wavy Straight 200 ml
- Price
- £19.40
- Rating
- 4.7/5
- Reviews
- 573
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
2
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
0%
- Bumble and bumble100%
Demand
Bumble and Bumble search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews and returns
What reviews say buyers love and hate about Bumble and Bumble
We read the reviews and the return reasons for every product selling here.
“overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bumble and Bumble questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









