bumble and bumble
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£19.18avg listing price — sweet spot $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Price range
Good£10.34–£23.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,423.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£108K£108K/yr · 69K searches
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bumble and bumble is a £108K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
bumble and bumble market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £58K–£77K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #647
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 16.0%
- Avg brand age
- 71 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Bumble and bumble100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top bumble and bumble products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bumble and bumble. Hairdressers Invisible Oil Heat/UV Protection Leave-In Conditioner Hair Primer | Hydrating Anti Frizz Color Safe | Straight Coily | With Argan Oil + Coconut Oil 250 ml
Bumble and bumble£18.404.6★5,777 rev
Bumble and bumble. Surf Sea Salt Spray | Volumizing | Adds Texture + Matte Finish Wavy Straight 125 ml
Bumble and bumble£19.924.1★1,869 rev
Bumble and bumble. Thickening Volumizing Shampoo | For Instant Fullness | Moisturizing | Color Safe | Straight to Wavy 250 ml
Bumble and bumble£20.334.5★1,136 rev
Bumble and bumble. Hairdressers Invisible Oil Hydrating Shampoo | Hydrating Anti Frizz Softening Color Safe | Curly Wavy Straight | With Argan Oil Coconut Oil + Grapeseed Oil 250 ml
Bumble and bumble£19.084.5★1,302 rev
Bumble and bumble. Curl Defining Styling Cream | For Moisturized Flexible Curls | Frizz Control | Coily Curly Wavy | With Jojaba Avocado + Coconut Oil | Standard Size 250 ml
Bumble and bumble£18.904.3★1,195 rev
Newest
by launch date
Bumble and bumble. Thickening Dryspun Texture Spray | Volumizing + Adds Texture | Straight to Wavy 150 ml
Bumble and bumble£21.52433 rev
Bumble and bumble. Thickening Volumizing Shampoo | For Instant Fullness | Moisturizing | Color Safe | Straight to Wavy 250 ml
Bumble and bumble£20.331,136 rev
Bumble and bumble. Thickening Volumizing Conditioner | For Instant Fullness | Moisturizing | Color Safe | Straight to Wavy 250 ml
Bumble and bumble£22.52588 rev
Bumble and bumble. Hairdressers Invisible Oil Heat/UV Protection Leave-In Conditioner Hair Primer | Hydrating Anti Frizz Color Safe | Straight Coily | With Argan Oil + Coconut Oil 60 ml
Bumble and bumble£10.341,379 rev
Bumble and bumble. Bond-Building Hair Repair Conditioner | For Damaged Hair | Color Safe | Anti Frizz + Adds Shine | Curly Wavy Straight 200 ml
Bumble and bumble£19.40573 rev
Trending
90-day click momentumBumble and bumble. Thickening Dryspun Texture Spray | Volumizing + Adds Texture | Straight to Wavy 150 ml
Bumble and bumble£21.524.4★
Bumble and bumble. Curl Defining Styling Cream | For Moisturized Flexible Curls | Frizz Control | Coily Curly Wavy | With Jojaba Avocado + Coconut Oil | Standard Size 250 ml
Bumble and bumble£18.904.3★
Bumble and Bumble Thickening Spray Pre Styler 250ml / 8 fl.oz. Preps Hair for Lush Blowdries - Thickening Hairspray
Bumble and bumble£17.834.3★
Bumble and bumble. Grooming Creme Styling Cream | Smoothing + Subtle Hold | For Fine to Medium Hair 150 ml
Bumble and bumble£19.024.6★
Bumble and bumble. Hairdressers Invisible Oil Heat/UV Protection Leave-In Conditioner Hair Primer | Hydrating Anti Frizz Color Safe | Straight Coily | With Argan Oil + Coconut Oil 60 ml
Bumble and bumble£10.344.3★
What buyers say about bumble and bumble
What buyers praise and complain about, mined from review topics.What buyers love
“Great product”
“Good results and smells citrusy”
“Really makes hair silky and manageable”
“dries so smooth”
“It works so well on my hair I spray”
“This is a very effective hair protector”
“One of the best heat protectors Ive used”
“worth every penny”
“Nanogen thickening spray is MUCH better”
“it does last a long time so I dont mind spending that money every few months”
What buyers complain about
“overpriced”
“I'm not sure if this is old stock or a dupe because it has no fragrance”
“I had my eye on this for a while and finally decided to bite the bullet and get it, £20 is a lot to spend on this type of thing so was hoping for it to be good, however it made my hair super straw like and sticky, I used around 5 times before I gave up”
“cant get much thickening resilt”
“Not very effective in easing frizz”
“I had my eye on this for a while and finally decided to bite the bullet and get it, £20 is a lot to spend on this type of thing so was hoping for it to be good, however it made my hair super straw like and sticky, I used around 5 times before I gave up”
“All this product did was get my hair sticky”
“Not for fine hair”
“it also has really rough ingredients”
“the product is heavy”
Top return reasons
Common questions
- Is bumble and bumble profitable to sell on Amazon United Kingdom?
- The niche generates £108K/yr across 18 tracked products. 90-day search growth is -7.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the bumble and bumble niche?
- 1 brands and 2 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bumble and bumble?
- Top complaints mined from reviews: Value For Money, Smell, Hair Related. The return rate is 0.1%.
- When does demand for bumble and bumble peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the bumble and bumble niche?
- Listings span £10.34–£23.48; the average listing price is £19.18 (sweet spot $15–$100). The average incumbent carries 1,423 reviews — the moat a new listing must climb.