Bugaboo Butterfly
FailShoppers spend an estimated $0 a year here, so Bugaboo Butterfly is a Fail.
- Flapen Score
- 22 / 100Ranks 636 of 638 Baby Products niches · −25 vs the category median of 4722
- Market size
- £0/yr32K searches / yr
- 90-day growth
- -51.4%search demand this quarter
- Competition
- 67%top-5 click share · 7 brands · 9 sellers
Flapen Score
Bugaboo Butterfly against its category
The dotted line is the Baby Products average. Past it, Bugaboo Butterfly is stronger. Inside it, weaker.
Market
The Bugaboo Butterfly market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bugaboo Butterfly 32K times last year and spent an estimated £0. The top 5 brands take 95% of clicks. Demand peaks in Jul. Flapen scores it 22 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -51.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- -51.4%
- Conversion, latest week
- 0.0%
- Market size, estimated
- £0a year
- Peak month
- July2.1× the quietest month
- Top search term
- bugaboo butterfly30K searches a year
02 · Price
A sale here is worth £202.37.
Listings sell for £202.37 on average, from £9.32 to £478.12. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At £202.37 that is £0 to £20K a year per listing.
- Average price
- £202.37above the $15 to $100 sweet spot
- Price range
- £9.32–£478.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£20K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 33.9% of listings are out of stock. The average listing ranks #47 within Strollers, Prams & Accessories. It carries 2,140 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 69%
- Out of stock, average day
- 33.9%
- Average rank
- #47in Strollers, Prams & Accessories
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,140per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Bugaboo Butterfly products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Maxi-Cosi Lara2 Pushchair 0-4 Years 0-22 kg Baby Stroller Lightweight & Compact Stroller 3 Recline Positions Lie-Flat position Automatic Fold Shoulder Strap Rain Cover Essential Graphite
- Price
- £111.07
- Rating
- 4.1/5
- Reviews
- 669
- Age
- 6y ago

Bugaboo Butterfly 2 Lightweight Travel Stroller Cabin Size One-Hand Fold Portable Pushchair Baby Buggy with Reclining Seat Storage Basket Carry Strap from 6 Months to 4 Years Heritage Black
- Price
- £338.72
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago

Silver Cross Clic 2 Compact Stroller & Travel Bag Birth to 22kg Latte
- Price
- £191.58
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 1y ago

Bugaboo Butterfly 2 Lightweight Travel Stroller Cabin Size One-Hand Fold Portable Pushchair Baby Buggy with Reclining Seat Storage Basket Carry Strap from 6 Months to 4 Years Forest Green
- Price
- £345.39
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago

Bugaboo Butterfly 2 Lightweight Travel Stroller Cabin Size One-Hand Fold Portable Pushchair Baby Buggy with Reclining Seat Storage Basket Carry Strap from 6 Months to 4 Years Desert Taupe
- Price
- £347.39
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago
Trending
estimated 90-day click momentum
UPPAbaby MINU V3 Lightweight Travel Stroller | Dillan | One-Hand Fold & Recline | Overhead Friendly Baby Pram | Includes Rain Cover & Carry Strap | Baby Stroller Up to 22kg | 9kg Storage Basket
- Price
- £289.51
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Silver Cross Clic 2 Compact Stroller & Travel Bag Birth to 22kg Cobble
- Price
- £186.55
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 1y ago

My Babiie MBX7 Autofold Stroller from Birth to 4 Years (22kg) Foldable & Compact Lightweight Travel Buggy for Toddlers Pushchair Includes Rain Cover - Ivory
- Price
- £114.31
- Rating
- 4.4/5
- Reviews
- 184
- Age
- 2y ago

Baby Uma Buggy Clips - 2022 Double-Platinum Winning Pram Clips Universal Pram Accessories 5 kg Weight Capacity & Non-Slip Baby Travel Essentials
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 26,279
- Age
- 10y ago

Bugaboo Dragonfly City Pushchair Lightweight Compact Baby Stroller with One Hand Easy Fold in Any Position Full Suspension XL Underseat Basket Black Chassis and Forest Green Sun Canopy
- Price
- £478.12
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago
Newest
by launch date
UPPAbaby MINU V3 Lightweight Travel Stroller | Dillan | One-Hand Fold & Recline | Overhead Friendly Baby Pram | Includes Rain Cover & Carry Strap | Baby Stroller Up to 22kg | 9kg Storage Basket
- Price
- £289.51
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Bugaboo Butterfly 2 Lightweight Travel Stroller Cabin Size One-Hand Fold Portable Pushchair Baby Buggy with Reclining Seat Storage Basket Carry Strap from 6 Months to 4 Years Heritage Black
- Price
- £338.72
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago

Bugaboo Butterfly 2 Lightweight Travel Stroller Cabin Size One-Hand Fold Portable Pushchair Baby Buggy with Reclining Seat Storage Basket Carry Strap from 6 Months to 4 Years Forest Green
- Price
- £345.39
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago

Bugaboo Butterfly 2 Lightweight Travel Stroller Cabin Size One-Hand Fold Portable Pushchair Baby Buggy with Reclining Seat Storage Basket Carry Strap from 6 Months to 4 Years Desert Taupe
- Price
- £347.39
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago

Bugaboo Butterfly 2 rain Cover
- Price
- £30.92
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
9
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
3%
- Bugaboo48%
- Maxi-Cosi24%
- Silver Cross16%
- BABY JOGGER4%
- UPPAbaby3%
- My Babiie3%
- Open — no brand owns it (1 brand, 3%)
Demand
Bugaboo Butterfly search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.1×
Search terms
Top Bugaboo Butterfly search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bugaboo butterfly30K/yr
- bugaboo butterfly stroller1K/yr
- bugaboo ant632/yr
Reviews and returns
What reviews say buyers love and hate about Bugaboo Butterfly
We read the reviews and the return reasons for every product selling here.
“The hooks did not even last 3 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bugaboo Butterfly questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









