bugaboo butterfly
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£202.37avg listing price — sweet spot $15–$100
Review moat
Okay2,140.23avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Price range
Bad£9.32–£478.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£0£0/yr · 32K searches
Growth
Bad-51.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, bugaboo butterfly is a £0/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul. Verdict: Skip it — 22/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
bugaboo butterfly market data
- Units sold / yr
- 0–100
- avg 0–100/product
- Revenue / yr
- £0–£20K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 92%
- Out of stock
- 33.9%
- Avg brand age
- 42 months
- Avg seller age
- 224 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
9
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
3%
- Bugaboo48%
- Maxi-Cosi24%
- Silver Cross16%
- BABY JOGGER4%
- UPPAbaby3%
- My Babiie3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -51.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.1×
Top bugaboo butterfly search terms
- bugaboo butterfly30K/yr
- bugaboo butterfly stroller1K/yr
- bugaboo ant632/yr
Top bugaboo butterfly products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maxi-Cosi Lara2 Pushchair 0-4 Years 0-22 kg Baby Stroller Lightweight & Compact Stroller 3 Recline Positions Lie-Flat position Automatic Fold Shoulder Strap Rain Cover Essential Graphite
Maxi-Cosi£111.074.1★669 rev
Bugaboo Butterfly 2 Lightweight Travel Stroller Cabin Size One-Hand Fold Portable Pushchair Baby Buggy with Reclining Seat Storage Basket Carry Strap from 6 Months to 4 Years Heritage Black
Bugaboo£338.724.3★15 rev
Silver Cross Clic 2 Compact Stroller & Travel Bag Birth to 22kg Latte
Silver Cross£191.584.1★69 rev
Bugaboo Butterfly 2 Lightweight Travel Stroller Cabin Size One-Hand Fold Portable Pushchair Baby Buggy with Reclining Seat Storage Basket Carry Strap from 6 Months to 4 Years Forest Green
Bugaboo£345.394.3★15 rev
Bugaboo Butterfly 2 Lightweight Travel Stroller Cabin Size One-Hand Fold Portable Pushchair Baby Buggy with Reclining Seat Storage Basket Carry Strap from 6 Months to 4 Years Desert Taupe
Bugaboo£347.394.3★15 rev
Newest
by launch date
UPPAbaby MINU V3 Lightweight Travel Stroller | Dillan | One-Hand Fold & Recline | Overhead Friendly Baby Pram | Includes Rain Cover & Carry Strap | Baby Stroller Up to 22kg | 9kg Storage Basket
UPPAbaby£289.511 rev
Bugaboo Butterfly 2 Lightweight Travel Stroller Cabin Size One-Hand Fold Portable Pushchair Baby Buggy with Reclining Seat Storage Basket Carry Strap from 6 Months to 4 Years Heritage Black
Bugaboo£338.7215 rev
Bugaboo Butterfly 2 Lightweight Travel Stroller Cabin Size One-Hand Fold Portable Pushchair Baby Buggy with Reclining Seat Storage Basket Carry Strap from 6 Months to 4 Years Forest Green
Bugaboo£345.3915 rev
Bugaboo Butterfly 2 Lightweight Travel Stroller Cabin Size One-Hand Fold Portable Pushchair Baby Buggy with Reclining Seat Storage Basket Carry Strap from 6 Months to 4 Years Desert Taupe
Bugaboo£347.3915 rev
Bugaboo Butterfly 2 rain Cover
Bugaboo£30.9268 rev
Trending
90-day click momentumUPPAbaby MINU V3 Lightweight Travel Stroller | Dillan | One-Hand Fold & Recline | Overhead Friendly Baby Pram | Includes Rain Cover & Carry Strap | Baby Stroller Up to 22kg | 9kg Storage Basket
UPPAbaby£289.515.0★
Silver Cross Clic 2 Compact Stroller & Travel Bag Birth to 22kg Cobble
Silver Cross£186.554.1★
My Babiie MBX7 Autofold Stroller from Birth to 4 Years (22kg) Foldable & Compact Lightweight Travel Buggy for Toddlers Pushchair Includes Rain Cover - Ivory
My Babiie£114.314.4★
Baby Uma Buggy Clips - 2022 Double-Platinum Winning Pram Clips Universal Pram Accessories 5 kg Weight Capacity & Non-Slip Baby Travel Essentials
Baby Uma£9.324.6★
Bugaboo Dragonfly City Pushchair Lightweight Compact Baby Stroller with One Hand Easy Fold in Any Position Full Suspension XL Underseat Basket Black Chassis and Forest Green Sun Canopy
Bugaboo£478.125.0★
What buyers say about bugaboo butterfly
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly”
“easy to use”
“Really lightweight easy to fold”
“very handy when travelling”
“compact fold are good”
“Decent stroller”
“It does the job”
“Other than that it is very smooth”
“Recommend to anyone looking for a reasonable price pushchair that is good for storing in car boots”
“And solid”
What buyers complain about
“The hooks did not even last 3 months”
“did not feel stable”
“they didnt sent it to me shoulder strap”
“Its also not very easy to fold together on the go”
“It is an expensive item”
“it scratched the footrest on the ground before the baby had even got in it”
“it did not fit - also the zip was broken on the muff so thats now 2 products that have failed for us”
“I expected much better performance”
“Last night, the arm rest was broken and it left with very sharp edges”
“material is burst”
Top return reasons
Common questions
- Is bugaboo butterfly profitable to sell on Amazon United Kingdom?
- The niche generates £0/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -51.4%. Flapen's verdict: Skip it (22/100).
- How competitive is the bugaboo butterfly niche?
- 7 brands and 9 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in bugaboo butterfly?
- Top complaints mined from reviews: Durability, Strength, Strap/String Quality. The return rate is 2.6%.
- When does demand for bugaboo butterfly peak?
- Demand peaks in Jul; the busiest month runs 2.1× the quietest.
- What does it cost to enter the bugaboo butterfly niche?
- Listings span £9.32–£478.12; the average listing price is £202.37 (sweet spot $15–$100). The average incumbent carries 2,140 reviews — the moat a new listing must climb.