Bugaboo Butterfly
a small market ($0/yr) — Bugaboo Butterfly doesn't clear our bar today.
Flapen Score
Ranks 636 of 638 Baby Products niches · −25 vs the category median of 47
Is Bugaboo Butterfly profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bugaboo Butterfly is a £0/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul. Verdict: Skip it — 22/100.
Bugaboo Butterfly: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -51.4% over the last 90 days and 0.0% of searches end in a purchase.
£0
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 13 products
Top Bugaboo Butterfly products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Maxi-Cosi Lara2 Pushchair 0-4 Years 0-22 kg Baby Stroller Lightweight & Compact Stroller 3 Recline Positions Lie-Flat position Automatic Fold Shoulder Strap Rain Cover Essential Graphite
- Price
- £111.07
- Rating
- 4.1/5
- Reviews
- 669
- Age
- 6y ago
Bugaboo Butterfly 2 Lightweight Travel Stroller Cabin Size One-Hand Fold Portable Pushchair Baby Buggy with Reclining Seat Storage Basket Carry Strap from 6 Months to 4 Years Heritage Black
- Price
- £338.72
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago
Silver Cross Clic 2 Compact Stroller & Travel Bag Birth to 22kg Latte
- Price
- £191.58
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 1y ago
Bugaboo Butterfly 2 Lightweight Travel Stroller Cabin Size One-Hand Fold Portable Pushchair Baby Buggy with Reclining Seat Storage Basket Carry Strap from 6 Months to 4 Years Forest Green
- Price
- £345.39
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago
Bugaboo Butterfly 2 Lightweight Travel Stroller Cabin Size One-Hand Fold Portable Pushchair Baby Buggy with Reclining Seat Storage Basket Carry Strap from 6 Months to 4 Years Desert Taupe
- Price
- £347.39
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago
Trending
90-day click momentum
UPPAbaby MINU V3 Lightweight Travel Stroller | Dillan | One-Hand Fold & Recline | Overhead Friendly Baby Pram | Includes Rain Cover & Carry Strap | Baby Stroller Up to 22kg | 9kg Storage Basket
- Price
- £289.51
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Silver Cross Clic 2 Compact Stroller & Travel Bag Birth to 22kg Cobble
- Price
- £186.55
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 1y ago
My Babiie MBX7 Autofold Stroller from Birth to 4 Years (22kg) Foldable & Compact Lightweight Travel Buggy for Toddlers Pushchair Includes Rain Cover - Ivory
- Price
- £114.31
- Rating
- 4.4/5
- Reviews
- 184
- Age
- 2y ago
Baby Uma Buggy Clips - 2022 Double-Platinum Winning Pram Clips Universal Pram Accessories 5 kg Weight Capacity & Non-Slip Baby Travel Essentials
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 26,279
- Age
- 10y ago
Bugaboo Dragonfly City Pushchair Lightweight Compact Baby Stroller with One Hand Easy Fold in Any Position Full Suspension XL Underseat Basket Black Chassis and Forest Green Sun Canopy
- Price
- £478.12
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago
Newest
by launch dateUPPAbaby MINU V3 Lightweight Travel Stroller | Dillan | One-Hand Fold & Recline | Overhead Friendly Baby Pram | Includes Rain Cover & Carry Strap | Baby Stroller Up to 22kg | 9kg Storage Basket
- Price
- £289.51
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Bugaboo Butterfly 2 Lightweight Travel Stroller Cabin Size One-Hand Fold Portable Pushchair Baby Buggy with Reclining Seat Storage Basket Carry Strap from 6 Months to 4 Years Heritage Black
- Price
- £338.72
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago
Bugaboo Butterfly 2 Lightweight Travel Stroller Cabin Size One-Hand Fold Portable Pushchair Baby Buggy with Reclining Seat Storage Basket Carry Strap from 6 Months to 4 Years Forest Green
- Price
- £345.39
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago
Bugaboo Butterfly 2 Lightweight Travel Stroller Cabin Size One-Hand Fold Portable Pushchair Baby Buggy with Reclining Seat Storage Basket Carry Strap from 6 Months to 4 Years Desert Taupe
- Price
- £347.39
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago
Bugaboo Butterfly 2 rain Cover
- Price
- £30.92
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 rising
Sellers
9
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
3%
- Bugaboo48%
- Maxi-Cosi24%
- Silver Cross16%
- BABY JOGGER4%
- UPPAbaby3%
- My Babiie3%
- Open — no brand owns it (1 brand, 3%)
Bugaboo Butterfly demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 2.1×
Top Bugaboo Butterfly search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bugaboo butterfly30K/yr
- bugaboo butterfly stroller1K/yr
- bugaboo ant632/yr
What reviews say buyers love and hate about Bugaboo Butterfly
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Fits perfectly”
“easy to use”
“Really lightweight easy to fold”
“very handy when travelling”
“compact fold are good”
What buyers complain about
57% of reviews“The hooks did not even last 3 months”
“did not feel stable”
“they didnt sent it to me shoulder strap”
“Its also not very easy to fold together on the go”
“It is an expensive item”
Bugaboo Butterfly return rate & reasons
Why buyers send it back, as a share of all return requests.
2.6%
Return rate
41%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bugaboo Butterfly questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
