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Bugaboo Butterfly

Fail

Shoppers spend an estimated $0 a year here, so Bugaboo Butterfly is a Fail.

Flapen Score
22
22 / 100
Ranks 636 of 638 Baby Products niches · −25 vs the category median of 47
Market size
£0/yr32K searches / yr
90-day growth
-51.4%search demand this quarter
Competition
67%top-5 click share · 7 brands · 9 sellers

Flapen Score

Bugaboo Butterfly against its category

The dotted line is the Baby Products average. Past it, Bugaboo Butterfly is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bugaboo Butterfly market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bugaboo Butterfly 32K times last year and spent an estimated £0. The top 5 brands take 95% of clicks. Demand peaks in Jul. Flapen scores it 22 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -51.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-51.4%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
July2.1× the quietest month
Top search term
bugaboo butterfly30K searches a year

02 · Price

A sale here is worth £202.37.

Listings sell for £202.37 on average, from £9.32 to £478.12. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At £202.37 that is £0 to £20K a year per listing.

Average price
£202.37above the $15 to $100 sweet spot
Price range
£9.32–£478.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
£0–£20K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 33.9% of listings are out of stock. The average listing ranks #47 within Strollers, Prams & Accessories. It carries 2,140 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
69%
Out of stock, average day
33.9%
Average rank
#47in Strollers, Prams & Accessories
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,140per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Bugaboo Butterfly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

3%

  • Brand 148%
  • Brand 224%
  • Brand 316%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Bugaboo Butterfly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.1×

Search terms

Top Bugaboo Butterfly search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bugaboo butterfly30K/yr
  • bugaboo butterfly stroller1K/yr
  • bugaboo ant632/yr

Reviews and returns

What reviews say buyers love and hate about Bugaboo Butterfly

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
13%of negative reviews mention “Durability”
2.6%of orders come back
“The hooks did not even last 3 months”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Bugaboo Butterfly questions

Answered from the same tracked data.