Breastfeeding
prices mostly outside the sweet spot ($2.43–$16.53) — Breastfeeding doesn't clear our bar today.
Flapen Score
Ranks 319 of 638 Baby Products niches · on the category median
Is Breastfeeding profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Breastfeeding is a £687K/yr Amazon United Kingdom market (540K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug. Verdict: Skip it — 47/100.
Breastfeeding: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.2% over the last 90 days and 15.0% of searches end in a purchase.
£687K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 14 products
Top Breastfeeding products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Lansinoh Disposable Breast Pads Maternity - 60 Pack - Ultra-Thin & Abosrbent Nursing Pads with BlueLock Core Leak-Proof Protection - Holds 20x Weight - Individually Wrapped -Breastfeeding Essentials
- Price
- £4.18
- Rating
- 4.8/5
- Reviews
- 21,902
- Age
- 18y ago
Lil-Lets Maternity BreastPads X 120 Count Disposable Nursing Pads for Breastfeeding Mums Individually Wrapped Ultra Slim & Absorbent 4 Packs
- Price
- £6.74
- Rating
- 4.5/5
- Reviews
- 1,580
- Age
- 6y ago
Lansinoh Disposable Breast Pads - Leakproof & Ultra Thin Absorbent Maternity Pads - Discreet Fit Nursing Pads Breastfeeding Essentials - 100 Pack
- Price
- £8.62
- Rating
- 4.8/5
- Reviews
- 817
- Age
- 2y ago
XJSGS Nipple Covers Nipple Pasties Invisible Silicone Nipple Cover Reusable Adhesive Nipple Stickers(2pairs)
- Price
- £5.35
- Rating
- 4.3/5
- Reviews
- 2,684
- Age
- 8y ago
Frida Mom Nursing Pads Disposable Nursing Pads with Ultra Absorbency and Soft Texture Breastfeeding Essentials 60ct
- Price
- £6.48
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 4y ago
Trending
90-day click momentum
NEATS Nipple Covers for Women Reusable & Hypoallergenic Silicone Pasties Adhesive Breast Petals (Champagne 10cm)
- Price
- £16.23
- Rating
- 4.3/5
- Reviews
- 3,429
- Age
- 2y ago
NEATS Nipple Covers for Women Reusable & Hypoallergenic Silicone Pasties Adhesive Breast Petals (Champagne 8cm)
- Price
- £16.29
- Rating
- 4.3/5
- Reviews
- 3,429
- Age
- 6y ago
NEATS Grippy Nipple Covers for Women Reusable Hypoallergenic Silicone Pasties Non-Adhesive Body-Heat Activated Invisible No-Show Breast Covers Champagne
- Price
- £15.94
- Rating
- 4.0/5
- Reviews
- 203
- Age
- 1y ago
XJSGS Nipple Covers Nipple Pasties Invisible Silicone Nipple Cover Reusable Adhesive Nipple Stickers(2pairs)
- Price
- £5.35
- Rating
- 4.3/5
- Reviews
- 2,684
- Age
- 8y ago
Frida Mom Nursing Pads Disposable Nursing Pads with Ultra Absorbency and Soft Texture Breastfeeding Essentials 60ct
- Price
- £6.48
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 4y ago
Newest
by launch dateNEATS Grippy Nipple Covers for Women Reusable Hypoallergenic Silicone Pasties Non-Adhesive Body-Heat Activated Invisible No-Show Breast Covers Champagne
- Price
- £15.94
- Rating
- 4.0/5
- Reviews
- 203
- Age
- 1y ago
Nuliie Leakproof Ultra-Thin Disposable Breast Pads Super Absorbent & Breathable Nursing Pads Featherlight & Discreet Fit for Maternity & Breastfeeding Individually Wrapped 100 Pack
- Price
- £7.91
- Rating
- 4.6/5
- Reviews
- 1,067
- Age
- 2y ago
Medela Ultra-Breathable Nursing Pads Highly Absorbent Discreet Design for Comfortable Wear Pack of 60
- Price
- £5.19
- Rating
- 4.5/5
- Reviews
- 1,399
- Age
- 2y ago
Lansinoh Disposable Breast Pads - Leakproof & Ultra Thin Absorbent Maternity Pads - Discreet Fit Nursing Pads Breastfeeding Essentials - 100 Pack
- Price
- £8.62
- Rating
- 4.8/5
- Reviews
- 817
- Age
- 2y ago
NEATS Nipple Covers for Women Reusable & Hypoallergenic Silicone Pasties Adhesive Breast Petals (Champagne 10cm)
- Price
- £16.23
- Rating
- 4.3/5
- Reviews
- 3,429
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 rising
Sellers
34
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
11%
- Lansinoh51%
- Lil-Lets12%
- NEATS11%
- XJSGS6%
- Frida Mom6%
- Medela4%
- Open — no brand owns it (4 brands, 11%)
Breastfeeding demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug · busiest ÷ quietest = 2.2×
Top Breastfeeding search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- breast pads284K/yr
- nipple pads44K/yr
- lansinoh breast pads46K/yr
- nursing pads35K/yr
- breast pads maternity36K/yr
- disposable breast pads18K/yr
- lansinoh maternity pads9K/yr
- breast pad9K/yr
- nipple pads breast-feeding12K/yr
- breastfeeding pads8K/yr
What reviews say buyers love and hate about Breastfeeding
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“The quality is good, they are quilted and thick”
“Highly absorbent”
“reasonable price”
“These are comfortable”
“don't leak”
What buyers complain about
63% of reviews“DO not stick”
“Poor absorbency”
“Rubbish”
“deteriorated whilst wearing them”
“A little expensive for what they are”
Breastfeeding return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
44%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Breastfeeding questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
