Breast Milk Storage Bottles
FailDemand is soft, at -11.5% this quarter, so Breast Milk Storage Bottles is a Fail.
- Flapen Score
- 46 / 100Ranks 351 of 638 Baby Products niches · −1 vs the category median of 4746
- Market size
- £187K/yr282K searches / yr
- 90-day growth
- -11.5%search demand this quarter
- Competition
- 52%top-5 click share · 16 brands · 34 sellers
Flapen Score
Breast Milk Storage Bottles against its category
The dotted line is the Baby Products average. Past it, Breast Milk Storage Bottles is stronger. Inside it, weaker.
Market
The Breast Milk Storage Bottles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Breast Milk Storage Bottles 282K times last year and spent an estimated £187K. The top 5 brands take 83% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £187K a year.
- Searches, last 12 months
- 282K
- Growth, 90 days vs prior 90
- -11.5%
- Conversion, latest week
- 6.2%
- Market size, estimated
- £187Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- breast milk storage bottles77K searches a year
02 · Price
A sale here is worth £10.75.
Listings sell for £10.75 on average, from £3.68 to £24.32. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £10.75 that is £5K to £8K a year per listing.
- Average price
- £10.75under the $15 to $100 sweet spot
- Price range
- £3.68–£24.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #40 within Nursing & Feeding. It carries 1,998 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 5.2%
- Average rank
- #40in Nursing & Feeding
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,998per listing
- Listings tracked
- 31
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Breast Milk Storage Bottles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
34
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
52%
Top 20: 89%
Open market
15%
- Brand 135%
- Brand 218%
- Brand 317%
- Brand 47%
- Brand 55%
- Brand 62%
- Open — no brand owns it (10 brands, 15%)
Demand
Breast Milk Storage Bottles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Breast Milk Storage Bottles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- breast milk storage bottles77K/yr
- breast milk storage33K/yr
- breastmilk storage bottles26K/yr
- sterifeed bottles26K/yr
- milk storage bottles23K/yr
- medela bottle21K/yr
- lansinoh breast milk storage bags12K/yr
- breastmilk storage9K/yr
- sterifeed8K/yr
- glass breast milk storage bottle4K/yr
Reviews and returns
What reviews say buyers love and hate about Breast Milk Storage Bottles
We read the reviews and the return reasons for every product selling here.
“The bottle is leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breast Milk Storage Bottles questions
Answered from the same tracked data.