breast milk storage bottles
Skip itSoft demand (-11.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,997.81avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.68–£24.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.75avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay£187K£187K/yr · 282K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, breast milk storage bottles is a £187K/yr Amazon United Kingdom market (282K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
breast milk storage bottles market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £215K–£269K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 5.2%
- Avg brand age
- 37 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
34
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
52%
Top 20: 89%
Open market
15%
- Sterifeed35%
- Medela18%
- Lansinoh17%
- momcozy7%
- Qmibaby5%
- ana baby2%
- Open — no brand owns it (10 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top breast milk storage bottles search terms
- breast milk storage bottles77K/yr
- breast milk storage33K/yr
- breastmilk storage bottles26K/yr
- sterifeed bottles26K/yr
- milk storage bottles23K/yr
- medela bottle21K/yr
- lansinoh breast milk storage bags12K/yr
- breastmilk storage9K/yr
- sterifeed8K/yr
- glass breast milk storage bottle4K/yr
Top breast milk storage bottles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Medela Breast Milk Storage Bottles - BPA-Free - Pack of 3 x 150 ml
Medela£9.234.8★6,010 rev
Sterifeed Baby Bottle Disposable Sterile 130ml Pack of 10
Sterifeed£7.814.8★347 rev
Sterifeed Baby Bottle Reusable Sterile 130ml Pack of 10
Sterifeed£8.354.7★408 rev
Lansinoh Breast Milk Storage Bags - Pre-Sterilised Leakproof & BPA/BPS-Free - Fridge & Freezer Breastmilk Pouches - Pump into bag with Lansinoh Breast Pumps - Breastfeeding Essentials - 50 Pack
Lansinoh£6.654.7★7,423 rev
Lansinoh Breastmilk Storage Bottles - 4 x 160 ml - Stackable BPA-Free Leak-Proof Breastfeeding Newborn Essentials Fridge Freezer Reusable Baby Food Storage Containers Weaning Breast Milk Feeding
Lansinoh£10.884.8★532 rev
Newest
by launch date
Momcozy Natural Baby Bottle 300ml Wide-Neck Breast Milk Container Breastmilk Storage Bottle for Fridge & Momcozy Breast Milk Cooler BPA Free Milk Collection Bottles Breastfeeding Essential 4PCS
momcozy£22.46134 rev
Qmibaby 34oz Breast Milk Pitcher Breast Milk Storage Containers for Fridge Breastfeeding Essentials with Sealing Ring No Leak Glass Pitcher with Handle and Lid for Ice Tea Juice (Green)
Qmibaby£14.4120 rev
Qmibaby Natural Glass Baby Bottle Standard Neck Breastmilk Storage Bottle for Fridge Breast Milk Container Breast Pump Bottle Compatible with Medela Breast Pump BPA Free 6PCS (5oz 6 Pink Lids)
Qmibaby£20.766 rev
Qmibaby Glass Breastmilk Storage Bottles BPA-Free Leak-Proof Baby Bottle for Breastmilk Storage Wide Neck Bottles with Screw Ring Sealing Disk Breastfeeding (Grey-180ML-2PCS)
Qmibaby£8.4024 rev
BALIME 6oz Breast Milk Storage Bottles Compatible with Spectra Breast Pumps BPA-Free Leak-Proof Design Dual Use as Breastmilk Storage Containers for Fridge or Freezer4-Pack
BALIME£7.7791 rev
Trending
90-day click momentum
Philips Avent Reusable Breast Milk Storage Cups (10 x 180 ml)
PHILIPS£13.124.7★
Qmibaby Glass Breastmilk Storage Bottles BPA-Free Leak-Proof Baby Bottle for Breastmilk Storage Wide Neck Bottles with Screw Ring Sealing Disk Breastfeeding (Grey-180ML-2PCS)
Qmibaby£8.404.8★
Qmibaby Natural Glass Baby Bottle Standard Neck Breastmilk Storage Bottle for Fridge Breast Milk Container Breast Pump Bottle Compatible with Medela Breast Pump BPA Free 6PCS (5oz 6 Pink Lids)
Qmibaby£20.765.0★
2 Pack Glass Breast Milk Storage Bottles 32oz/900ML Clear Breastmilk Storage Jar with Pitcher Leak-Proof Wide-Mouth Mason Jar for Breastmilk Resistant to Heat or Cold Freezer-Safe
OunglyChoi£15.664.0★
Qmibaby 34oz Breast Milk Pitcher Breast Milk Storage Containers for Fridge Breastfeeding Essentials with Sealing Ring No Leak Glass Pitcher with Handle and Lid for Ice Tea Juice (Green)
Qmibaby£14.414.7★
What buyers say about breast milk storage bottles
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Easy to use”
“Good storage product”
“Dont leak”
“Cost Effective”
“Cleaning them is straightforward since theyre dishwasher and microwave safe”
“Good fit”
“Does the job”
“The bottles are durable”
“is very strong”
What buyers complain about
“The bottle is leaking”
“Wrong measurements”
“the durability of the lids it's not acceptable”
“Dont open easily”
“Low Quality - Always Crack”
“No temperature sensor”
“These are way bigger than i thought they would be”
“Plastic bottle”
“one bottle lid got completely jammed shut ended up having to dispose of that one”
“obvious design issue”
Top return reasons
Common questions
- Is breast milk storage bottles profitable to sell on Amazon United Kingdom?
- The niche generates £187K/yr across 31 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the breast milk storage bottles niche?
- 16 brands and 34 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in breast milk storage bottles?
- Top complaints mined from reviews: Leak-Proof, Measurement/Reading Accuracy, Durability. The return rate is 0.5%.
- When does demand for breast milk storage bottles peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the breast milk storage bottles niche?
- Listings span £3.68–£24.32; the average listing price is £10.75 (sweet spot $15–$100). The average incumbent carries 1,998 reviews — the moat a new listing must climb.