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Breast Milk Storage Bag

Fail

Prices span $3.68–$13.97, mostly outside the sweet spot, so Breast Milk Storage Bag is a Fail.

Flapen Score
42
42 / 100
Ranks 454 of 638 Baby Products niches · −5 vs the category median of 47
Market size
£583K/yr536K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
80%top-5 click share · 8 brands · 24 sellers

Flapen Score

Breast Milk Storage Bag against its category

The dotted line is the Baby Products average. Past it, Breast Milk Storage Bag is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breast Milk Storage Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Breast Milk Storage Bag 536K times last year and spent an estimated £583K. The top 5 brands take 90% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 14.0% of those searches ended in a purchase.

Shoppers searched for this 536K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £583K a year.

Searches, last 12 months
536K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
14.0%
Market size, estimated
£583Ka year
Peak month
October1.3× the quietest month
Top search term
breast milk storage bag306K searches a year

02 · Price

A sale here is worth £7.76.

Listings sell for £7.76 on average, from £3.68 to £13.97. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £7.76 that is £39K to £47K a year per listing.

Average price
£7.76under the $15 to $100 sweet spot
Price range
£3.68–£13.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
£39K–£47K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #6 within Nursing & Feeding. It carries 3,182 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#6in Nursing & Feeding
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,182per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Breast Milk Storage Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

24

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

6%

  • Brand 126%
  • Brand 224%
  • Brand 318%
  • Brand 415%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (2 brands, 6%)

Demand

Breast Milk Storage Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Breast Milk Storage Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breast milk storage bag306K/yr
  • milk storage bags73K/yr
  • breastmilk storage bag42K/yr
  • breast milk bags30K/yr
  • milk bags breastfeeding21K/yr
  • breast milk storage bags13K/yr
  • milk bags14K/yr
  • breastmilk storage bags7K/yr
  • breastmilk bags6K/yr
  • breast milk freezer bags7K/yr

Reviews and returns

What reviews say buyers love and hate about Breast Milk Storage Bag

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Measurement/Reading Accuracy”
0.5%of orders come back
“incorrect measure lines”
A buyer, on “Measurement/Reading Accuracy”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Breast Milk Storage Bag questions

Answered from the same tracked data.