Breast Milk Storage
FailShoppers spend an estimated $39K a year here, so Breast Milk Storage is a Fail.
- Flapen Score
- 46 / 100Ranks 351 of 638 Baby Products niches · −1 vs the category median of 4746
- Market size
- £39K/yr73K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 45%top-5 click share · 18 brands · 45 sellers
Flapen Score
Breast Milk Storage against its category
The dotted line is the Baby Products average. Past it, Breast Milk Storage is stronger. Inside it, weaker.
Market
The Breast Milk Storage market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Breast Milk Storage 73K times last year and spent an estimated £39K. The top 5 brands take 76% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £39Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- breast milk storage33K searches a year
02 · Price
A sale here is worth £11.45.
Listings sell for £11.45 on average, from £3.68 to £33.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.45 that is £1K to £3K a year per listing.
- Average price
- £11.45under the $15 to $100 sweet spot
- Price range
- £3.68–£33.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #24 within Nursing & Feeding. It carries 2,362 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 6.1%
- Average rank
- #24in Nursing & Feeding
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,362per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Breast Milk Storage products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
50PCS Momcozy Breastmilk Storing Bags Temp-Sensing Discoloration Milk Storing Bags for Breastfeeding Disposable Milk Storage Bag with 6oz Self Standing No-Leak Milk Freezer Storage Pouches
- Price
- £9.98
- Rating
- 4.8/5
- Reviews
- 2,633
- Age
- 2y ago

Lansinoh Breast Milk Storage Bags - Pre-Sterilised Leakproof & BPA/BPS-Free - Fridge & Freezer Breastmilk Pouches - Pump into bag with Lansinoh Breast Pumps - Breastfeeding Essentials - 50 Pack
- Price
- £6.65
- Rating
- 4.7/5
- Reviews
- 7,423
- Age
- 16y ago

100 Pcs Breastmilk Storage Bags 8oz/250ml Breast Milk Storing Bag with Pour Spout Temperature-Sensing Color Change Milk Bag for Convenient Breastfeeding No Leak Presterilized for Freezer
- Price
- £7.63
- Rating
- 4.7/5
- Reviews
- 1,366
- Age
- 1y ago

Medela Easy Pour Disposable Breastmilk Storage Bags 210 ml Capacity Leakproof Design with Milk Protection Made Without BPA Pack of 50
- Price
- £6.72
- Rating
- 4.8/5
- Reviews
- 1,213
- Age
- 2y ago

Medela Breast Milk Storage Bottles - BPA-Free - Pack of 3 x 150 ml
- Price
- £9.23
- Rating
- 4.8/5
- Reviews
- 6,010
- Age
- 19y ago
Trending
estimated 90-day click momentum
Dushany 22oz Breast Milk Cooler Bag 24H Cold Portable with 2 Bottles
- Price
- £33.41
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 5mo ago

Breastmilk Cooler Travel Bag with Ice Pack Portable Breastmilk Cooler Bag with Buckle Handle Insulated Breastmilk Storage Bag Cooler Black
- Price
- £14.25
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 1y ago

2 Pack Glass Breast Milk Storage Bottles 32oz/900ML Clear Breastmilk Storage Jar with Pitcher Leak-Proof Wide-Mouth Mason Jar for Breastmilk Resistant to Heat or Cold Freezer-Safe
- Price
- £15.66
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 1y ago

Philips Avent Reusable Breast Milk Storage Cups (10 x 180 ml)
- Price
- £13.12
- Rating
- 4.7/5
- Reviews
- 15,391
- Age
- 11y ago

Lansinoh Silicone Breast Milk Storage Bag Leak-Proof with Wide Opening Double Seal - 5 Pack 240 ml - Reusable Milk Storage Bags for Fridge/Freezer - Includes Chalk Marker - Breastfeeding Essentials
- Price
- £17.40
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 7mo ago
Newest
by launch date
Dushany 22oz Breast Milk Cooler Bag 24H Cold Portable with 2 Bottles
- Price
- £33.41
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 5mo ago

Lansinoh Silicone Breast Milk Storage Bag Leak-Proof with Wide Opening Double Seal - 5 Pack 240 ml - Reusable Milk Storage Bags for Fridge/Freezer - Includes Chalk Marker - Breastfeeding Essentials
- Price
- £17.40
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 7mo ago

Momcozy Natural Baby Bottle 300ml Wide-Neck Breast Milk Container Breastmilk Storage Bottle for Fridge & Momcozy Breast Milk Cooler BPA Free Milk Collection Bottles Breastfeeding Essential 4PCS
- Price
- £22.46
- Rating
- 4.0/5
- Reviews
- 134
- Age
- 11mo ago

BALIME 6oz Breast Milk Storage Bottles Compatible with Spectra Breast Pumps BPA-Free Leak-Proof Design Dual Use as Breastmilk Storage Containers for Fridge or Freezer4-Pack
- Price
- £7.77
- Rating
- 4.3/5
- Reviews
- 91
- Age
- 1y ago

Medela Reusable Breast Milk Storage Bags with Wide Opening and Double-Seal Design One-Piece Fridge and Freezer Storable 220 ml 500 Uses
- Price
- £13.42
- Rating
- 4.2/5
- Reviews
- 203
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
45
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 91%
Open market
19%
- Lansinoh21%
- momcozy20%
- Medela17%
- COZYPEPE12%
- Nuliie7%
- Sterifeed5%
Demand
Breast Milk Storage search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Breast Milk Storage search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- breast milk storage33K/yr
- breastmilk storage9K/yr
- breast milk7K/yr
- milk storage6K/yr
- reusable breast milk storage bags4K/yr
- momcozy breast milk storage bags3K/yr
- momcozy milk storage bags4K/yr
- breastmilk containers5K/yr
- breast milk storage bag reusable3K/yr
Reviews and returns
What reviews say buyers love and hate about Breast Milk Storage
We read the reviews and the return reasons for every product selling here.
“measurement issue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breast Milk Storage questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









