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Breast Milk Storage

Fail

Shoppers spend an estimated $39K a year here, so Breast Milk Storage is a Fail.

Flapen Score
46
46 / 100
Ranks 351 of 638 Baby Products niches · −1 vs the category median of 47
Market size
£39K/yr73K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
45%top-5 click share · 18 brands · 45 sellers

Flapen Score

Breast Milk Storage against its category

The dotted line is the Baby Products average. Past it, Breast Milk Storage is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breast Milk Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Breast Milk Storage 73K times last year and spent an estimated £39K. The top 5 brands take 76% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
4.7%
Market size, estimated
£39Ka year
Peak month
November1.4× the quietest month
Top search term
breast milk storage33K searches a year

02 · Price

A sale here is worth £11.45.

Listings sell for £11.45 on average, from £3.68 to £33.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.45 that is £1K to £3K a year per listing.

Average price
£11.45under the $15 to $100 sweet spot
Price range
£3.68–£33.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #24 within Nursing & Feeding. It carries 2,362 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#24in Nursing & Feeding
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,362per listing
Listings tracked
29

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Breast Milk Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

45

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

19%

  • Brand 121%
  • Brand 220%
  • Brand 317%
  • Brand 412%
  • Brand 57%
  • Brand 65%

Demand

Breast Milk Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Breast Milk Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breast milk storage33K/yr
  • breastmilk storage9K/yr
  • breast milk7K/yr
  • milk storage6K/yr
  • reusable breast milk storage bags4K/yr
  • momcozy breast milk storage bags3K/yr
  • momcozy milk storage bags4K/yr
  • breastmilk containers5K/yr
  • breast milk storage bag reusable3K/yr

Reviews and returns

What reviews say buyers love and hate about Breast Milk Storage

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Measurement/Reading Accuracy”
0.5%of orders come back
“measurement issue”
A buyer, on “Measurement/Reading Accuracy”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Breast Milk Storage questions

Answered from the same tracked data.