breast milk collector
Worth a lookShows low returns (0.7%), but soft demand (+2.1% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,588.82avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.57avg listing price — sweet spot $15–$100
Price range
Okay£5.43–£22.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£127K£127K/yr · 136K searches
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, breast milk collector is a £127K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jul–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
breast milk collector market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £93K–£116K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.2%
- Avg brand age
- 37 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
21
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
17%
- Medela27%
- haakaa21%
- Lictin15%
- Porwke8%
- Elvie7%
- Aolso6%
- Open — no brand owns it (6 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.Peak months: Jul, Sep · busiest ÷ quietest = 3.1×
Top breast milk collector search terms
- milk collector breastfeeding27K/yr
- breast milk collector34K/yr
- milk collector12K/yr
- breast milk collection cups9K/yr
- milk catchers breastfeeding10K/yr
- milk collection cups5K/yr
- breast shells milk collection4K/yr
- let down milk collector4K/yr
- breast shells7K/yr
- breastmilk collector3K/yr
Top breast milk collector products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Medela in-Bra Breast Milk Collector Leak-Proof Wearable Design with Flexible Plug Anatomic Shape Made Without BPA Easy to Clean & Dishwasher Safe 30 mL Capacity
Medela£9.534.4★5,663 rev
haakaa Petal Soft Silicone Milk CollectorDiscreet Leak-Protection Breast Milk Saver Reusable Breast Shells Milk Collection Cup for Breastfeeding with Cleaning Brush- 1PC
haakaa£12.544.5★837 rev
Lictin Milk Collection Shells 2PCS Milk Collector 70ML Milk Catcher Silicone Breast Milk Collector Milk Savers for Breastfeeding with 10 Breast Milk Storage Bags(Silicone Storage Box)
Lictin£11.874.3★2,481 rev
Breast Milk Collector Breastfeeding Breast Shells Milk Collection Shells Milk Catchers Breastfeeding BPA Free Reusable Soft Silicone for Breastfeeding Wear Outdoors Reusable Breast Pads Maternity
Porwke£7.994.2★13 rev
Elvie Catch Breast Milk Collector Shells 2X Silicone Milk Collection Cups
Elvie£16.404.4★4,028 rev
Newest
by launch date
Oiomniv Milk Collector 2PCS Milk Collection Shells Reusable Breast Shells Silicone Breastmilk Collection Cups Milk Saver BPA Free for Breastfeeding with 20 PCS Breastmilk Storage Bags 1 Storage Box
Oiomniv£11.9371 rev
Lictin Milk Collection Shells 2PCS Milk Collector 60ML Milk Catcher Silicone Breast Milk Collector Milk Savers for Breastfeeding with 10 Breast Milk Storage Bags(Silicone Storage Box)
Lictin£10.624,066 rev
Breast Milk Collector Breastfeeding Breast Shells Milk Collection Shells Milk Catchers Breastfeeding BPA Free Reusable Soft Silicone for Breastfeeding Wear Outdoors Reusable Breast Pads Maternity
Porwke£7.9913 rev
Momcozy Breast Milk Collector90ml Capacity Leak-Resistant Fit
momcozy£22.0473 rev
Medela in-Bra Breast Milk Collector Leak-Proof Wearable Design with Flexible Plug Anatomic Shape Made Without BPA Easy to Clean & Dishwasher Safe 30 mL Capacity
Medela£9.535,663 rev
Trending
90-day click momentumBreast Milk Collector Breastfeeding Breast Shells Milk Collection Shells Milk Catchers Breastfeeding BPA Free Reusable Soft Silicone for Breastfeeding Wear Outdoors Reusable Breast Pads Maternity
Porwke£7.994.2★
Lictin Milk Collection Shells 2PCS Milk Collector 60ML Milk Catcher Silicone Breast Milk Collector Milk Savers for Breastfeeding with 10 Breast Milk Storage Bags(Silicone Storage Box)
Lictin£10.624.4★
Medela in-Bra Breast Milk Collector Leak-Proof Wearable Design with Flexible Plug Anatomic Shape Made Without BPA Easy to Clean & Dishwasher Safe 30 mL Capacity
Medela£9.534.4★
haakaa Petal Soft Silicone Milk CollectorDiscreet Leak-Protection Breast Milk Saver Reusable Breast Shells Milk Collection Cup for Breastfeeding with Cleaning Brush- 2PCS
haakaa£18.964.5★
Momcozy Breast Milk Collector90ml Capacity Leak-Resistant Fit
momcozy£22.044.5★
What buyers say about breast milk collector
What buyers praise and complain about, mined from review topics.What buyers love
“no leaks”
“Very comfy”
“Easy to clean”
“Its soo handy if u are breastfeeding”
“Easy to use”
“Good quality product”
“Worth it”
“It fits comfortably inside my bra”
“The silicone cups are soft”
“Cute design”
What buyers complain about
“Not leak proof”
“Poor Quality”
“Doesnt really do much”
“Ok. Not the greatest shape for a Hakka”
“A bit of a hassle”
“Not very comfortable”
“it has fallen over”
“But small”
“Bit tricky to put back together though and quite expensive”
“More expensive than some others”
Top return reasons
Common questions
- Is breast milk collector profitable to sell on Amazon United Kingdom?
- The niche generates £127K/yr across 17 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the breast milk collector niche?
- 12 brands and 21 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in breast milk collector?
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Functionality-Overall. The return rate is 0.7%.
- When does demand for breast milk collector peak?
- Demand peaks in Jul–Sep; the busiest month runs 3.1× the quietest.
- What does it cost to enter the breast milk collector niche?
- Listings span £5.43–£22.04; the average listing price is £11.57 (sweet spot $15–$100). The average incumbent carries 1,589 reviews — the moat a new listing must climb.