Is bottle teats profitable to sell on Amazon United Kingdom?

The niche generates £900K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (44/100).

How competitive is the bottle teats niche?

4 brands and 70 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bottle teats?

Top complaints mined from reviews: Value For Money, Choking, Quality-Overall. The return rate is 0.2%.

What does it cost to enter the bottle teats niche?

Listings span £3.68–£16.24; the average listing price is £6.61 (sweet spot $15–$100). The average incumbent carries 2,118 reviews — the moat a new listing must climb.

bottle teats

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible20.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Great£900K

£900K/yr · 662K searches

Review moat

Okay2,117.82

avg incumbent reviews — the moat a new listing must climb

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.61

avg listing price — sweet spot $15–$100

Price range

Bad£3.68–£16.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, bottle teats is a £900K/yr Amazon United Kingdom market (662K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

bottle teats market data

Units sold / yr: 150K–200K; avg 10,000–12,500/product
Revenue / yr: £992K–£1.3M; units × avg price
Conversion rate: 20.6%
Avg BSR: #6
Page quality: 0%
Prime: 100%
Sponsored: 41%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 158 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

MAM74%
Tommee Tippee20%
NUK4%
JAN & JUL1%

Demand

Weekly Amazon search volume, last 47 weeks — -6.0% search growth over the last 90 days.

Open Trend

Top bottle teats search terms

tommee tippee teats79K/yr +16.3%9.8% conv.
mam teats size 2111K/yr -9.9%21.6% conv.
mam teats size 3100K/yr -17.6%26.1% conv.
mam teats58K/yr -8.2%8.5% conv.
nuk teats48K/yr -13.7%4.6% conv.
mam size 2 teats33K/yr +2.4%24.3% conv.
mam size 3 teats28K/yr -5.6%29.2% conv.
bottle teats29K/yr -4.9%2.8% conv.
mam teats size 428K/yr -10.7%11.9% conv.
tommee tippee teats size 332K/yr -15.8%15.1% conv.

All search terms

Top bottle teats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MAM£4.684.8★7,491 rev

MAM£4.814.8★7,124 rev

Tommee Tippee Natural Start Baby Bottle Teats Fast Flow for 6m+ Pack of 2 Breast-Like Teats for a Natural Latch with Anti-Colic Valve and BPA Free Soft Silicone

Tommee Tippee£3.864.8★1,728 rev

MAM£5.124.8★2,879 rev

MAM£11.324.8★615 rev

Newest

by launch date

JAN & JUL Girls Cotton Bucket Hat Size Adjustable Sun-Hat with Chin Strap for Toddlers (L: 2-5 Years Cotton Candy Tie-Dye)

JAN & JUL£16.244,920 rev

NUK£4.4816 rev

NUK£5.04544 rev

MAM£11.32615 rev

MAM£10.82630 rev

What buyers say about bottle teats

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Very good quality teats”

Size-Overall13%

“Fits perfect”

Value For Money13%

“Good price”

Advertised Vs Actual Product10%

“Does what it says”

Leak-Proof6%

“Asides that, its all good, no leaks or tears and flow is good”

Ease Of Cleaning4%

“Easy to clean”

Ease Of Use4%

“Easy to use”

Soft Feel3%

“Very soft and easy to clean, really durable, slight leakage is the milk is hot sure to steam pressure”

Breastfeeding Friendly2%

“Good for breastfed baby”

Durability2%

“really durable”

What buyers complain about

Value For Money22%

“extremely poor value for money”

Choking18%

“my baby tended to leak down his cheek from mam bottles so wouldnt recommend”

Quality-Overall13%

“Quality could be better”

Age Suitability13%

“Don't think suitable for 3 month old as described”

Leak-Proof13%

“the first set I opened & used have the anti colic valve and no issues, however, the other set does not have the anti colic valve & teats leak”

Size-Overall8%

“Sent wrong size”

Top return reasons

Size-Overall47%

Compatibility-Overall26%

Advertised Vs Actual Product6%

Age Suitability4%

Quality-Overall3%

Smell2%

Certifications2%

Leak-Proof2%

Strength2%

Defective Material/Parts2%

Common questions

Is bottle teats profitable to sell on Amazon United Kingdom?: The niche generates £900K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (44/100).
How competitive is the bottle teats niche?: 4 brands and 70 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bottle teats?: Top complaints mined from reviews: Value For Money, Choking, Quality-Overall. The return rate is 0.2%.
What does it cost to enter the bottle teats niche?: Listings span £3.68–£16.24; the average listing price is £6.61 (sweet spot $15–$100). The average incumbent carries 2,118 reviews — the moat a new listing must climb.