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Bottle Teats

Fail

The top 5 brands take 100% of clicks, so Bottle Teats is a Fail.

Flapen Score
44
44 / 100
Ranks 406 of 638 Baby Products niches · −3 vs the category median of 47
Market size
£900K/yr662K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
71%top-5 click share · 4 brands · 70 sellers

Flapen Score

Bottle Teats against its category

The dotted line is the Baby Products average. Past it, Bottle Teats is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bottle Teats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bottle Teats 662K times last year and spent an estimated £900K. All 4 brands take every click. Demand peaks in Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 20.6% of those searches ended in a purchase.

Shoppers searched for this 662K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £900K a year.

Searches, last 12 months
662K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
20.6%
Market size, estimated
£900Ka year
Peak month
April2.1× the quietest month
Top search term
tommee tippee teats79K searches a year

02 · Price

A sale here is worth £6.61.

Listings sell for £6.61 on average, from £3.68 to £16.24. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At £6.61 that is £66K to £83K a year per listing.

Average price
£6.61under the $15 to $100 sweet spot
Price range
£3.68–£16.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
10,000–12,500
Revenue per listing a year
£66K–£83K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Nursing & Feeding. It carries 2,118 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Nursing & Feeding
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,118per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Bottle Teats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 220%
  • Brand 34%
  • Brand 41%

Demand

Bottle Teats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 2.1×

Search terms

Top Bottle Teats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tommee tippee teats79K/yr
  • mam teats size 2111K/yr
  • mam teats size 3100K/yr
  • mam teats58K/yr
  • nuk teats48K/yr
  • mam size 2 teats33K/yr
  • mam size 3 teats28K/yr
  • bottle teats29K/yr
  • mam teats size 428K/yr
  • tommee tippee teats size 332K/yr

Reviews and returns

What reviews say buyers love and hate about Bottle Teats

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Value For Money”
0.2%of orders come back
“extremely poor value for money”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bottle Teats questions

Answered from the same tracked data.