bottle holder
Worth a lookShows demand growing +80.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+80.1%90-day search growth — must beat 0% to launch
Brand share
Great52%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£3.02–£28.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,220.87avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.32avg listing price — sweet spot $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£68K£68K/yr · 385K searches
According to Flapen's Amazon United Kingdom niche tracking, bottle holder is a £68K/yr Amazon United Kingdom market (385K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 57/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
bottle holder market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £56K–£75K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #378
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 75%
- Out of stock
- 11.7%
- Avg brand age
- 30 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
49
Top-5 brand share
52%
Top 20: 89%
Top-5 click share
37%
Top 20: 73%
Open market
41%
- FUZVOL14%
- sportsnew13%
- Nuovoware12%
- Ceneda7%
- HUNTVP6%
- Bassdash6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +80.1% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.5×
Top bottle holder search terms
- water bottle holder63K/yr
- water bottle bag46K/yr
- water bottle carrier45K/yr
- bottle holder42K/yr
- water bottle with strap23K/yr
- water bottle carrier with shoulder strap21K/yr
- bottle carrier27K/yr
- water bottle strap17K/yr
- water bottle holder for walking9K/yr
- water bottle bag with shoulder strap11K/yr
Top bottle holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FUZVOL Water Bottle Carrier Water Bottle Holder with Adjustable Shoulder Hand Strap Portable Durable Water Bottle Bag for Adults Kids Walking Hiking Camping Travelling Exercise Black
FUZVOL£3.794.5★107 rev
Nuovoware Water Bottle Carrier Bag 750ml Bottle Pouch Holder Adjustable Shoulder Hand Strap 2 Pocket Sling Neoprene Sleeve Sports Accessories for Hiking Travelling - Black
Nuovoware£10.014.7★12,253 rev
sportsnew Water Bottle Carrier Bag Fits up to 1.2L/40oz Bottles with Phone Pocket RFID Card Slot and Adjustable Strap Lightweight Water-Resistant Puffy Water Bottle Holder for Walking Gym Travel
sportsnew£13.684.6★816 rev
Huntvp Tactical Water Bottle Pouch Holder Military Water Bottle Carrier Bag 900D Nylon Molle Kettle Bag Holder 550ml Black
HUNTVP£8.584.5★3,501 rev
Waterfly Bum Bag Waist Packs: Fanny Pack with Water Bottle Holder Running Pouch Ultra Light Runner Belt for Hiking Camping Climbing Travel Cycling and Dog Walking Black
Waterfly£16.514.4★344 rev
Newest
by launch date
sportsnew Water Bottle Carrier Bag with Strap Insulated Bottle Holder with Phone Pocket Adjustable Crossbody Water Bottle Bag for Hiking Walking Gym & Travel (Fits up to 40oz)
sportsnew£9.0935 rev
sportsnew Water Bottle Carrier Bag Fits up to 1.2L/40oz Bottles with Phone Pocket RFID Card Slot and Adjustable Strap Lightweight Water-Resistant Puffy Water Bottle Holder for Walking Gym Travel
sportsnew£13.68816 rev
Rayakt Magnetic Gym Bag Water Bottle Holder with Clear Phone Pouch Adjustable Crossbody Strap Magnetic Water Bottle Bag Built-in Magnets Gym Accessories Organizer for Gym Travel Workout Hiking
Rayakt£12.912 rev
2 Pcs for Molle Water Bottle Pouch Holder for Molle Bottle Holder Backpack Bottles Carrier Bags with Drawstring for Outdoor Camping Hiking Cycling Running with 2 Carabiners
SGYKJ£7.0038 rev
Aeaocvo 2 PCS Mesh Water Bottle Carrier with Shoulder Strap Water Bottle Holder with Adjustable Strap Bottles Sling Bag for Hiking Walking Camping Travel (Purple Black)
Aeaocvo£4.8920 rev
Trending
90-day click momentumsportsnew Water Bottle Carrier Bag with Strap Insulated Bottle Holder with Phone Pocket Adjustable Crossbody Water Bottle Bag for Hiking Walking Gym & Travel (Fits up to 40oz)
sportsnew£9.094.4★
sportsnew Water Bottle Carrier Bag Fits up to 1.2L/40oz Bottles with Phone Pocket RFID Card Slot and Adjustable Strap Lightweight Water-Resistant Puffy Water Bottle Holder for Walking Gym Travel
sportsnew£13.684.6★
Rayakt Magnetic Gym Bag Water Bottle Holder with Clear Phone Pouch Adjustable Crossbody Strap Magnetic Water Bottle Bag Built-in Magnets Gym Accessories Organizer for Gym Travel Workout Hiking
Rayakt£12.912.5★
Waterfly Waist Pack Fanny Pack Bum Bag Hip Pack Running Bag Waist Bag Running Belt Sack Water Resistant with Bottle Holder for Hiking Camping Dog Walking
Waterfly£17.474.6★
Bassdash Tactical Molle Water Bottle Pouch with Carabiner Foldable Mesh Holder Bag for Travel Fishing Hunting Hiking Outdoor Activities
Bassdash£11.684.3★
What buyers say about bottle holder
What buyers praise and complain about, mined from review topics.What buyers love
“Fitted perfectly”
“A really nice quality bottle”
“Easy to use”
“Just what I needed”
“Good value for money”
“Holds a water bottle well”
“Useful and lightweight”
“Comfortable”
“A really useful, compact carrier for walks, gym trips, travelling, or festivals”
“Overall, its a convenient and well-designed bag thats great for everyday use to the gym or a walk or to work”
What buyers complain about
“it is really tight”
“They feel a bit cheap”
“Every time you drink - feels like you're drinking cheap perfume”
“Broken after 5 months of light use”
“And the bottle is leaking from the base”
“the padding section doesn't stay in the right place”
“the plastic ring on the main part is brittle”
“Bad material of the cap”
“Didnt work”
“overall it was just a really uncomfortable experience”
Top return reasons
Common questions
- Is bottle holder profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 53 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +80.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the bottle holder niche?
- 36 brands and 49 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in bottle holder?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 1.8%.
- When does demand for bottle holder peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.5× the quietest.
- What does it cost to enter the bottle holder niche?
- Listings span £3.02–£28.05; the average listing price is £9.32 (sweet spot $15–$100). The average incumbent carries 2,221 reviews — the moat a new listing must climb.