Blanket Basket
MaybeThe top 5 products take only 21% of clicks. But shoppers spend an estimated $35K a year here, so Blanket Basket is a Maybe.
- Flapen Score
- 52 / 100Top 30% of 638 Baby Products niches · +5 vs the category median of 4752
- Market size
- £35K/yr247K searches / yr
- 90-day growth
- -19.7%search demand this quarter
- Competition
- 21%top-5 click share · 53 brands · 83 sellers
Flapen Score
Blanket Basket against its category
The dotted line is the Baby Products average. Past it, Blanket Basket is stronger. Inside it, weaker.
Market
The Blanket Basket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blanket Basket 247K times last year and spent an estimated £35K. The top 5 brands take 43% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 247K
- Growth, 90 days vs prior 90
- -19.7%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £35Ka year
- Peak month
- September26.6× the quietest month
- Top search term
- blanket basket95K searches a year
02 · Price
A sale here is worth £14.61.
Listings sell for £14.61 on average, from £4.30 to £35.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.61 that is £0 to £1K a year per listing.
- Average price
- £14.61under the $15 to $100 sweet spot
- Price range
- £4.30–£35.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #193 within Nursery. It carries 1,064 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 86%
- Out of stock, average day
- 12.5%
- Average rank
- #193in Nursery
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,064per listing
- Listings tracked
- 94
04 · Newcomers
1 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Blanket Basket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
53 rising
Sellers
83
Top-5 brand share
43%
Top 20: 80%
Top-5 click share
21%
Top 20: 59%
Open market
53%
- Brand 120%
- Brand 27%
- Brand 37%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Blanket Basket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 26.6×
Search terms
Top Blanket Basket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blanket basket95K/yr
- round basket21K/yr
- blanket basket living room21K/yr
- towel basket18K/yr
- basket for blankets23K/yr
- round storage basket13K/yr
- jute basket11K/yr
- cotton rope basket10K/yr
- towel basket for bathroom8K/yr
- cotton rope storage basket8K/yr
Reviews and returns
What reviews say buyers love and hate about Blanket Basket
We read the reviews and the return reasons for every product selling here.
“Small baskets”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blanket Basket questions
Answered from the same tracked data.









