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Blanket Basket

Maybe

The top 5 products take only 21% of clicks. But shoppers spend an estimated $35K a year here, so Blanket Basket is a Maybe.

Flapen Score
52
52 / 100
Top 30% of 638 Baby Products niches · +5 vs the category median of 47
Market size
£35K/yr247K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
21%top-5 click share · 53 brands · 83 sellers

Flapen Score

Blanket Basket against its category

The dotted line is the Baby Products average. Past it, Blanket Basket is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blanket Basket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blanket Basket 247K times last year and spent an estimated £35K. The top 5 brands take 43% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
247K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
1.0%
Market size, estimated
£35Ka year
Peak month
September26.6× the quietest month
Top search term
blanket basket95K searches a year

02 · Price

A sale here is worth £14.61.

Listings sell for £14.61 on average, from £4.30 to £35.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.61 that is £0 to £1K a year per listing.

Average price
£14.61under the $15 to $100 sweet spot
Price range
£4.30–£35.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #193 within Nursery. It carries 1,064 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
86%
Out of stock, average day
12.5%
Average rank
#193in Nursery
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,064per listing
Listings tracked
94

04 · Newcomers

1 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Blanket Basket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.

£0£700£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 rising

Sellers

83

Est. top-5 brand share

43%

Top 20: 80%

Est. top-5 click share

21%

Top 20: 59%

Open market

53%

  • TIMEYARD20%
  • YOUDENOVA7%
  • Eden & Willow7%
  • danpinera4%
  • Maliton4%
  • JOJOSEE4%

Demand

Blanket Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 26.6×

Search terms

Top Blanket Basket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blanket basket95K/yr
  • round basket21K/yr
  • blanket basket living room21K/yr
  • towel basket18K/yr
  • basket for blankets23K/yr
  • round storage basket13K/yr
  • jute basket11K/yr
  • cotton rope basket10K/yr
  • towel basket for bathroom8K/yr
  • cotton rope storage basket8K/yr

Reviews and returns

What reviews say buyers love and hate about Blanket Basket

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Small baskets”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blanket Basket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data