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Black Basket

Fail

Demand is soft, at -36.7% this quarter, so Black Basket is a Fail.

Flapen Score
49
49 / 100
Top 42% of 638 Baby Products niches · +2 vs the category median of 47
Market size
£49K/yr182K searches / yr
90-day growth
-36.7%search demand this quarter
Competition
27%top-5 click share · 57 brands · 64 sellers

Flapen Score

Black Basket against its category

The dotted line is the Baby Products average. Past it, Black Basket is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Basket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Basket 182K times last year and spent an estimated £49K. The top 5 brands take 48% of clicks. Demand peaks in Feb–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-36.7%
Conversion, latest week
2.2%
Market size, estimated
£49Ka year
Peak month
October2.0× the quietest month
Top search term
black basket53K searches a year

02 · Price

A sale here is worth £12.30.

Listings sell for £12.30 on average, from £4.25 to £23.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.30 that is £0 to £1K a year per listing.

Average price
£12.30under the $15 to $100 sweet spot
Price range
£4.25–£23.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #318 within Nursery. It carries 2,275 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
86%
Out of stock, average day
12.5%
Average rank
#318in Nursery
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,275per listing
Listings tracked
77

04 · Newcomers

0 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Black Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

57 rising

Sellers

64

Top-5 brand share

48%

Top 20: 79%

Top-5 click share

27%

Top 20: 64%

Open market

49%

  • Brand 125%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Black Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Black Basket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black basket53K/yr
  • black storage basket37K/yr
  • black wicker basket19K/yr
  • black baskets13K/yr
  • black baskets storage12K/yr
  • black wicker storage basket6K/yr
  • black storage baskets8K/yr
  • black hamper basket8K/yr
  • black woven basket6K/yr
  • small black basket5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Basket

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Incorrect dimensions specified”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Basket questions

Answered from the same tracked data.