Is black basket profitable to sell on Amazon United Kingdom?

The niche generates £49K/yr across 77 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -36.7%. Flapen's verdict: Skip it (49/100).

How competitive is the black basket niche?

57 brands and 64 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in black basket?

Top complaints mined from reviews: Size-Overall, Smell, Advertised Vs Actual Product. The return rate is 1.6%.

When does demand for black basket peak?

Demand peaks in Feb–Oct; the busiest month runs 2.0× the quietest.

What does it cost to enter the black basket niche?

Listings span £4.25–£23.54; the average listing price is £12.30 (sweet spot $15–$100). The average incumbent carries 2,275 reviews — the moat a new listing must climb.

black basket

Skip it

Soft demand (-36.7% this quarter) — this niche doesn't clear our bar today.

Competition

Great27%

top-5 click share — an open shelf

Brand share

Great48%

top-5 brand share — no brand owns this niche

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good£12.30

avg listing price — sweet spot $15–$100

Price range

Okay£4.25–£23.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,274.78

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad£49K

£49K/yr · 182K searches

Growth

Bad-36.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, black basket is a £49K/yr Amazon United Kingdom market (182K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Feb–Oct. Verdict: Skip it — 49/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

black basket market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £49K–£62K; units × avg price
Conversion rate: 2.2%
Avg BSR: #318
Page quality: 0%
Prime: 86%
Sponsored: 73%
Out of stock: 12.5%
Avg brand age: 32 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

57 rising

Sellers

Top-5 brand share

48%

Top 20: 79%

Top-5 click share

27%

Top 20: 64%

Open market

49%

woodluv25%
TIMEYARD7%
EHC6%
Niftii5%
GUIJZSLTRG4%
YcsRnn3%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -36.7% search growth over the last 90 days.

Peak months: Feb, Oct · busiest ÷ quietest = 2.0×

Open Trend

Top black basket search terms

black basket53K/yr -43.7%2.1% conv.
black storage basket37K/yr -38.8%2.0% conv.
black wicker basket19K/yr -26.9%1.8% conv.
black baskets13K/yr -15.3%1.7% conv.
black baskets storage12K/yr -31.9%1.8% conv.
black wicker storage basket6K/yr -47.8%1.8% conv.
black storage baskets8K/yr -25.5%1.8% conv.
black hamper basket8K/yr -33.7%2.6% conv.
black woven basket6K/yr -16.3%1.6% conv.
small black basket5K/yr -19.4%2.0% conv.

All search terms

Top black basket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Niftii 5-Pack Plastic Storage Baskets with Sturdy Handles Lightweight & Durable Design Ideal for Kitchen Bathroom and Cleaning Organisation 3.9L Capacity 17 x 25 x 11cm

Niftii£8.424.6★2,410 rev

EHC Storage Baskets set of 3 Storage baskets for shelves Storage Boxes Storage Organiser Hamper Basket Black

EHC£13.894.6★1,025 rev

Woodluv Storage Baskets Woven Wicker Storage Basket for shelves Baskets to make hampers Storage Box Storage Organiser Black Medium

woodluv£10.584.5★2,445 rev

Set of 3 Storage Baskets for Organizing Grass Woven Desktop Basket Decorative Woven Baskets Multifunctional Toy Basket Cosmetics Display Hampers for Nursery Living Room Laundry Room Bedroom(black)

GUIJZSLTRG£12.994.1★15 rev

Woodluv Storage Baskets Storage Boxes Hamper Basket Storage Baskets for Shelves Black Small

woodluv£6.294.5★132 rev

Newest

by launch date

WILLITAT Woven Storage Basket Medium Cotton Rope Bathroom Storage Basket for Shelves Rectangular Basket for Towels Shoes Books Gifts Soft Kids Dog Toy Box Baby Nursery Bin 38x28x22.5cm Black

WILLITAT£12.387 rev

6mo ago

TIMEYARD Black Storage Basket for Shelves Woven Baskets for Storage Toy Baskets Storage Kids Towel Basket with Handles for Living Room Bathroom 33x25x22.5cm Black

TIMEYARD£12.62327 rev

9mo ago

JOJOSEE Small Woven Storage Basket Cotton Rope Basket for Shelves Square Shelf Baskets for Home Bathroom Closet Organizer 33x25x22.5cm (Black)

JOJOSEE£12.3982 rev

9mo ago

Sea Team Black Woven Large Laundry Storage Basket with Handles

Sea Team£14.9115 rev

1y ago

TVSVKWE 1 Piece Woven Storage Basket Simple Storage Basket Home Accessories Desktop Organizer.

TVSVKWE£8.223 rev

1y ago

What buyers say about black basket

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent quality and perfect storage solution”

Storage Capacity14%

“Good capacity”

Size-Overall13%

“Fit for purpose”

Strength11%

“A nice sturdy woven basket”

Value For Money11%

“Not too expensive”

Ease Of Use7%

“really easy for me to use”

Advertised Vs Actual Product3%

“As described good quality”

Shape/Style3%

“Lovely shape”

Organizing Capabilities3%

“Great for keeping my kitchen looking more organised”

Gifting Purpose1%

“Gift basket”

What buyers complain about

Size-Overall29%

“Incorrect dimensions specified”

Smell16%

“They Give off a strange odour”

Advertised Vs Actual Product6%

“smaller than advertised”

Quality-Overall4%

“wouldnt recommend anything too heavy to be stored inside as their quality is a little on the cheaper side”

Color4%

“Great quality pity they sent wrong colour”

Defective Material/Parts3%

“The metal parts come off”

Value For Money3%

“are very expensive at the current £24 for two”

Strength2%

“not too sturdy”

Product Condition2%

“Didn't look new, dusty and one looks like it's been chewed”

Storage Capacity1%

“this reducing the capacity hugely”

Top return reasons

Size-Overall74%

Quality-Overall5%

Color5%

Strength4%

Material Quality2%

Advertised Vs Actual Product2%

Shape/Style2%

Defective Material/Parts2%

Value For Money1%

Compatibility-Overall1%

Common questions

Is black basket profitable to sell on Amazon United Kingdom?: The niche generates £49K/yr across 77 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -36.7%. Flapen's verdict: Skip it (49/100).
How competitive is the black basket niche?: 57 brands and 64 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in black basket?: Top complaints mined from reviews: Size-Overall, Smell, Advertised Vs Actual Product. The return rate is 1.6%.
When does demand for black basket peak?: Demand peaks in Feb–Oct; the busiest month runs 2.0× the quietest.
What does it cost to enter the black basket niche?: Listings span £4.25–£23.54; the average listing price is £12.30 (sweet spot $15–$100). The average incumbent carries 2,275 reviews — the moat a new listing must climb.