Is bibs 0-6 months profitable to sell on Amazon United Kingdom?

The niche generates £49K/yr across 49 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Skip it (48/100).

How competitive is the bibs 0-6 months niche?

25 brands and 38 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in bibs 0-6 months?

Top complaints mined from reviews: Size-Overall, Water Resistance, Velcro Quality. The return rate is 0.7%.

When does demand for bibs 0-6 months peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the bibs 0-6 months niche?

Listings span £4.87–£19.19; the average listing price is £10.32 (sweet spot $15–$100). The average incumbent carries 1,708 reviews — the moat a new listing must climb.

bibs 0-6 months

Skip it

A small market ($49K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Review moat

Okay1,708

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£10.32

avg listing price — sweet spot $15–$100

Price range

Okay£4.87–£19.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-23.0%

90-day search growth — must beat 0% to launch

Market size

Bad£49K

£49K/yr · 145K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, bibs 0-6 months is a £49K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

bibs 0-6 months market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £52K–£62K; units × avg price
Conversion rate: 3.3%
Avg BSR: #29
Page quality: 0%
Prime: 98%
Sponsored: 90%
Out of stock: 5.4%
Avg brand age: 40 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

35%

Top 20: 75%

Open market

41%

Bibs16%
Nuby12%
Vicloon10%
Susurration8%
SHINNINGSTAR8%
Oaygat5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top bibs 0-6 months search terms

baby bibs 0-6 months54K/yr -24.3%3.3% conv.
bibs 0-6 months53K/yr -29.6%2.6% conv.
newborn bibs18K/yr -5.1%1.8% conv.
baby bibs newborn8K/yr -16.3%1.9% conv.
bibs newborn6K/yr -15.5%1.5% conv.
cotton bibs6K/yr -20.4%1.8% conv.
baby bibs 0-3 months585/yr -27.5%0.0% conv.

All search terms

Top bibs 0-6 months products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nuby Snug and Dry Bibs Organic Cotton Machine Washable Padded Neckline 048526999460 One Size (Pack of 4)

Nuby£9.264.2★255 rev

Baby Boys Girls Double Layer of Cotton Bandana Drool Soft Absorbent Drooling Bibs (7 Pieces) (White)

SHINNINGSTAR£9.894.3★1,405 rev

Vicloon Baby Bandana Dribble Bibs Drool Bibs 10pcs Infant Teething Soft and Absorbent with Adjustable Snaps Bib Set for Unisex Newborn Toddlers Aged 0-36 Months

Vicloon£5.474.4★3,814 rev

HEUIOP 10 PCS Newborn Bibs Soft Cotton Baby Teething Bibs Soft and Absorbent with Adjustable Snaps for Infant Toddler Boys Girls One Size

HEUIOP£11.915.0★9 rev

Tommee Tippee Milk Feeding Bibs Pack of 2 Pink Super Soft and Extra Absorbent Adjustable and Reversible Ideal for Feeding and Teething

Tommee Tippee£5.454.6★338 rev

Newest

by launch date

HEUIOP 10 PCS Newborn Bibs Soft Cotton Baby Teething Bibs Soft and Absorbent with Adjustable Snaps for Infant Toddler Boys Girls One Size

HEUIOP£11.919 rev

1w ago

VOMARHUG Muslin Baby Dribble Bibs for Girls Boys Super Absorbent Bandana Bibs 0-36months Soft Cotton 6Pack

VOMARHUG£10.1263 rev

7mo ago

Yukkidds Muslin Bibs 8 Pack Bandana Dribble Bibs 100% Cotton for Teething Adjustable Snap Drool Bibs for Newborn&Baby Boys Girls 0-36 Months Purple&Pink

Yukkidds£10.16280 rev

9mo ago

bearmoss Muslin Baby Dribble Bibs 100% Cotton Baby Bandana Square Drool Bibs for Unisex Baby Girls Boys Toddlers Drooling and Teething (Mint Iceberg)

bearmoss£13.741,413 rev

10mo ago

Susurration Muslin Baby Bibs 10Pack Soft Square Adjustable Baby Dribble Bandana Bibs with Adjustable Snaps for Unisex Baby Girls & Boys (Blue Print)

Susurration£15.01589 rev

1y ago

What buyers say about bibs 0-6 months

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Really good quality bins Im really pleased with these”

Value For Money12%

“Good value for money”

Soft Feel9%

“Soft on the skin”

Color9%

“color is great”

Absorbency6%

“Soft and absorbent”

Size-Overall6%

“Fit well”

Washability5%

“Easy to wash”

Design-Overall4%

“The designs are cute”

Water Resistance3%

“completely waterproof”

Material Quality2%

“soft material”

What buyers complain about

Size-Overall12%

“Too tight the neck”

Water Resistance7%

“it gets wet on her clothes”

Velcro Quality7%

“Velcro needs improving”

Thickness7%

“though i noticed the material isnt as thick as it used to be”

Quality-Overall6%

“Item arrived and its really poor quality edges frayed with holes in”

Absorbency5%

“Not absorbent - dont buy”

Color3%

“Colour doesn't run either”

Age Suitability3%

“These are not made for babies older than 2 months”

Leak-Proof3%

“They leak straight through within minutes”

Drying Time2%

“these just end up completely soaked within an hour or so”

Top return reasons

Size-Overall25%

Quality-Overall16%

Material Quality11%

Thin6%

Color5%

Advertised Vs Actual Product4%

Age Suitability4%

Smell3%

Design-Overall3%

Absorbency2%

Common questions

Is bibs 0-6 months profitable to sell on Amazon United Kingdom?: The niche generates £49K/yr across 49 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Skip it (48/100).
How competitive is the bibs 0-6 months niche?: 25 brands and 38 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in bibs 0-6 months?: Top complaints mined from reviews: Size-Overall, Water Resistance, Velcro Quality. The return rate is 0.7%.
When does demand for bibs 0-6 months peak?: Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the bibs 0-6 months niche?: Listings span £4.87–£19.19; the average listing price is £10.32 (sweet spot $15–$100). The average incumbent carries 1,708 reviews — the moat a new listing must climb.