Bed Wetting Pants
FailThe top 5 brands take 97% of clicks, so Bed Wetting Pants is a Fail.
- Flapen Score
- 49 / 100Top 42% of 638 Baby Products niches · +2 vs the category median of 4749
- Market size
- £85K/yr48K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 57%top-5 click share · 8 brands · 82 sellers
Flapen Score
Bed Wetting Pants against its category
The dotted line is the Baby Products average. Past it, Bed Wetting Pants is stronger. Inside it, weaker.
Market
The Bed Wetting Pants market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bed Wetting Pants 48K times last year and spent an estimated £85K. The top 5 brands take 97% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 11.0% of those searches ended in a purchase.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 11.0%
- Market size, estimated
- £85Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- drynites 4-79K searches a year
02 · Price
A sale here is worth £15.96.
Listings sell for £15.96 on average, from £3.84 to £29.02. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £15.96 that is £4K to £8K a year per listing.
- Average price
- £15.96inside the $15 to $100 sweet spot
- Price range
- £3.84–£29.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Nappy Changing. It carries 1,205 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Nappy Changing
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,205per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Bed Wetting Pants products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
82
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
57%
Top 20: 92%
Open market
2%
- Brand 177%
- Brand 28%
- Brand 38%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (2 brands, 2%)
Demand
Bed Wetting Pants search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Bed Wetting Pants search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- drynites 4-79K/yr
- huggies drynites 4-77K/yr
- dry nites 4-76K/yr
- bed wetting pants7K/yr
- huggies night time pull ups4K/yr
- dry nights 4-75K/yr
- bedwetting pants4K/yr
- night time training pants3K/yr
- pull ups 4-7 years2K/yr
Reviews and returns
What reviews say buyers love and hate about Bed Wetting Pants
We read the reviews and the return reasons for every product selling here.
“Leaks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bed Wetting Pants questions
Answered from the same tracked data.