Bed Mats
FailDemand is soft, at -30.6% this quarter, so Bed Mats is a Fail.
- Flapen Score
- 43 / 100Ranks 433 of 638 Baby Products niches · −4 vs the category median of 4743
- Market size
- £132K/yr113K searches / yr
- 90-day growth
- -30.6%search demand this quarter
- Competition
- 66%top-5 click share · 10 brands · 35 sellers
Flapen Score
Bed Mats against its category
The dotted line is the Baby Products average. Past it, Bed Mats is stronger. Inside it, weaker.
Market
The Bed Mats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bed Mats 113K times last year and spent an estimated £132K. The top 5 brands take 89% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -30.6%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £132Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- bed mats29K searches a year
02 · Price
A sale here is worth £11.93.
Listings sell for £11.93 on average, from £7.29 to £23.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £11.93 that is £6K to £9K a year per listing.
- Average price
- £11.93under the $15 to $100 sweet spot
- Price range
- £7.29–£23.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #27 within Nursery. It carries 912 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 78%
- Out of stock, average day
- 5.0%
- Average rank
- #27in Nursery
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 912per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Bed Mats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HUGGIES DryNites Bed Mats - 28 x Mats - Disposable Bed Mats for Children and Teens
- Price
- £23.14
- Rating
- 4.7/5
- Reviews
- 4,480
- Age
- 14y ago

Huggies Absorbent Bed Mats Pack of 2 (2 x 7 Pieces)
- Price
- £14.99
- Rating
- 4.6/5
- Reviews
- 646
- Age
- 10y ago

20 x Incontinence Bed Pads | 60 x 90 cm | Incontinence Bed Sheets | Disposable Bed Mats for Incontinence | Bed Protectors Kids & Adults | Maternity Bed Mat | (1 Pack of 20)
- Price
- £8.09
- Rating
- 4.5/5
- Reviews
- 1,564
- Age
- 4y ago

Drynites Bed Mats 7 Mats in A Pack (Pack of 2)
- Price
- £7.57
- Rating
- 4.6/5
- Reviews
- 646
- Age
- 15y ago

Hygge Sheets Potty Training Bed Pads | 100% Waterproof | Bed Wetting Sheets for Single and Toddler Beds | Non Slip Easy to Change at Night | Includes Free Childrens E-Book | UK Brand | Rainbow
- Price
- £20.05
- Rating
- 4.7/5
- Reviews
- 3,218
- Age
- 4y ago
Trending
estimated 90-day click momentum
20 x Optimum Incontinence Bed Pads | 90 x 90 cm | Incontinence Bed Sheets | Disposable Mattress Protector | Self Adhesive Tabs | Absorbent Pads | (1 Pack of 20)
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 6mo ago

2 x AYDMED Essential Washable Incontinence Bed Pads | For Single Beds | Maximum Absorbency 100% Leakproof Kylie Sheets | Reusable Waterproof Bed Wetting Sheets For Adults Children & Babies
- Price
- £10.39
- Rating
- 4.8/5
- Reviews
- 98
- Age
- 1y ago

Drynites Bed Mats 7 Mats in A Pack (Pack of 2)
- Price
- £7.57
- Rating
- 4.6/5
- Reviews
- 646
- Age
- 15y ago

Hygge Sheets Potty Training Bed Pads | 100% Waterproof | Bed Wetting Sheets for Single and Toddler Beds | Non Slip Easy to Change at Night | Includes Free Childrens E-Book | UK Brand | Rainbow
- Price
- £20.05
- Rating
- 4.7/5
- Reviews
- 3,218
- Age
- 4y ago

Lynmark Toddler Potty Training Bed Pads - Soft Waterproof Bedwetting Pee Protector Mat for Kids - Multi-Layer Non-Slip Washable Incontinence Mattress Sheet Absorbs Up to 2000ml - 70 x 85cm White
- Price
- £10.12
- Rating
- 4.7/5
- Reviews
- 855
- Age
- 3y ago
Newest
by launch date
20 x Optimum Incontinence Bed Pads | 90 x 90 cm | Incontinence Bed Sheets | Disposable Mattress Protector | Self Adhesive Tabs | Absorbent Pads | (1 Pack of 20)
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 6mo ago

50 x Optimum Incontinence Bed Pads | 60 x 40 cm | Incontinence Bed Sheets | Disposable Mattress Protector | Self Adhesive Tabs | Absorbent Pads | (1 Pack of 50)
- Price
- £8.29
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 1y ago

2 x AYDMED Essential Washable Incontinence Bed Pads | For Single Beds | Maximum Absorbency 100% Leakproof Kylie Sheets | Reusable Waterproof Bed Wetting Sheets For Adults Children & Babies
- Price
- £10.39
- Rating
- 4.8/5
- Reviews
- 98
- Age
- 1y ago

20 x Premium Incontinence Bed Pads 75x75 cm | Disposable Bed Mats | Hygienic Protection & Self Adhesive Tabs | Bed Protectors Kids & Adults | (1 Pack of 20)
- Price
- £7.29
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 1y ago

100 x DryEase Disposable Incontinence Bed Pads 60 x 90cm | Highly-Absorbent Incontinence Bed Sheets | Waterproof Incontinence Sheets for Sofa Mattress Chair & for Babies Children Adults & Elderly
- Price
- £21.96
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
35
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
8%
- Huggies40%
- ViraCare27%
- HUGGIES11%
- Hygge Supplies8%
- Aydmed4%
- Medayd3%
- Open — no brand owns it (4 brands, 8%)
Demand
Bed Mats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Bed Mats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bed mats29K/yr
- dry nights bed mats15K/yr
- bed pads for kids14K/yr
- bed mats kids10K/yr
- drynites bed mats12K/yr
- dry nites bed mats10K/yr
- bed mat7K/yr
- huggies bed mats6K/yr
- huggies drynites bed mats7K/yr
- maternity bed mats2K/yr
Reviews and returns
What reviews say buyers love and hate about Bed Mats
We read the reviews and the return reasons for every product selling here.
“Not sticky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bed Mats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









