Bed Mats
FailDemand is soft, at -30.6% this quarter, so Bed Mats is a Fail.
- Flapen Score
- 43 / 100Ranks 433 of 638 Baby Products niches · −4 vs the category median of 4743
- Market size
- £132K/yr113K searches / yr
- 90-day growth
- -30.6%search demand this quarter
- Competition
- 66%top-5 click share · 10 brands · 35 sellers
Flapen Score
Bed Mats against its category
The dotted line is the Baby Products average. Past it, Bed Mats is stronger. Inside it, weaker.
Market
The Bed Mats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bed Mats 113K times last year and spent an estimated £132K. The top 5 brands take 89% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -30.6%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £132Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- bed mats29K searches a year
02 · Price
A sale here is worth £11.93.
Listings sell for £11.93 on average, from £7.29 to £23.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £11.93 that is £6K to £9K a year per listing.
- Average price
- £11.93under the $15 to $100 sweet spot
- Price range
- £7.29–£23.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #27 within Nursery. It carries 912 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 78%
- Out of stock, average day
- 5.0%
- Average rank
- #27in Nursery
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 912per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Bed Mats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
35
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
8%
- Brand 140%
- Brand 227%
- Brand 311%
- Brand 48%
- Brand 54%
- Brand 63%
- Open — no brand owns it (4 brands, 8%)
Demand
Bed Mats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Bed Mats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bed mats29K/yr
- dry nights bed mats15K/yr
- bed pads for kids14K/yr
- bed mats kids10K/yr
- drynites bed mats12K/yr
- dry nites bed mats10K/yr
- bed mat7K/yr
- huggies bed mats6K/yr
- huggies drynites bed mats7K/yr
- maternity bed mats2K/yr
Reviews and returns
What reviews say buyers love and hate about Bed Mats
We read the reviews and the return reasons for every product selling here.
“Not sticky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bed Mats questions
Answered from the same tracked data.