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Bed Bumper

Fail

Shoppers spend an estimated $62K a year here, so Bed Bumper is a Fail.

Flapen Score
44
44 / 100
Ranks 406 of 638 Baby Products niches · −3 vs the category median of 47
Market size
£62K/yr120K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
46%top-5 click share · 18 brands · 32 sellers

Flapen Score

Bed Bumper against its category

The dotted line is the Baby Products average. Past it, Bed Bumper is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bed Bumper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bed Bumper 120K times last year and spent an estimated £62K. The top 5 brands take 65% of clicks. Demand peaks in Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
2.7%
Market size, estimated
£62Ka year
Peak month
February1.6× the quietest month
Top search term
bed bumper26K searches a year

02 · Price

A sale here is worth £19.07.

Listings sell for £19.07 on average, from £11.65 to £30.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £19.07 that is £2K to £5K a year per listing.

Average price
£19.07inside the $15 to $100 sweet spot
Price range
£11.65–£30.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #1,068 within Nursery. It carries 2,021 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
5.0%
Average rank
#1,068in Nursery
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,021per listing
Listings tracked
27

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Bed Bumper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

32

Est. top-5 brand share

65%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 94%

Open market

27%

  • Aonvmdis20%
  • Kohentact17%
  • baibu11%
  • BANBALOO8%
  • Safety 1st8%
  • Peekabi8%

Demand

Bed Bumper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Bed Bumper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bed bumper26K/yr
  • bed bumper for toddlers27K/yr
  • bed border5K/yr
  • bed bumpers15K/yr
  • bed divider11K/yr
  • toddler bed bumper10K/yr
  • foam bed guard7K/yr
  • bed divider for co sleeping5K/yr
  • bed bumper for single bed6K/yr
  • bed bumper for double bed4K/yr

Reviews and returns

What reviews say buyers love and hate about Bed Bumper

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Grip”
3.1%of orders come back
“Not safe at all doesn't grip to stay on my so”
A buyer, on “Grip”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Bed Bumper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data