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Bath Toy Storage

Bath Toy Storage shows low returns (0.8%), but soft demand (-27.6% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 30% of 638 Baby Products niches · +5 vs the category median of 47

Market size 48Growth 11Conversion 78Competition 49Returns 96Price range 13Avg price 25Brand share 56Review moat 63Quality gap 76
This niche Category average · 638 niches

Is Bath Toy Storage profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bath Toy Storage is a £260K/yr Amazon United Kingdom market (382K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.

Bath Toy Storage: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -27.6% over the last 90 days and 7.7% of searches end in a purchase.

£260K

revenue / yr

Units sold / yr40K
Search volume / yr-27.6%382K
Conversion rate7.7%
Avg price£8.84

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers19 · 30
Top-5 product click share56%
Open market29%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement75%
New entrants (1y)4· 0 succeeded
Avg rating4.3★
Avg reviews967

Top Bath Toy Storage products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£13K£26K£39K£52K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

30

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

24%

  • Munchkin28%
  • Shnuggle12%
  • UNEEDE11%
  • JKG11%
  • JUSJUBR10%
  • COSY ANGEL5%

Bath Toy Storage demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume382KCVR7.7%Products24Brands19Top 5 Brands71%OOS Rate2.9%Rating4.3★Reviews967Avg BSR#138
20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

Top Bath Toy Storage search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bath toy storage207K/yr
  • bathroom toy storage30K/yr
  • bath toy net19K/yr
  • bath toys storage15K/yr
  • bath toy holder15K/yr
  • bath net toy storage9K/yr
  • bath toy storage anti mould5K/yr
  • bath toy organiser9K/yr
  • bath storage for toys8K/yr
  • bath toy basket8K/yr

What reviews say buyers love and hate about Bath Toy Storage

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Storage Capacity11%

amazing bath storage

Size-Overall11%

Fits well

Ease Of Cleaning11%

Very easy to clean

Quality-Overall9%

Basket feels of high quality

Ease Of Use7%

It was very easy to use

What buyers complain about

83% of reviews
Adhesion/Stickiness33%

Sticky hooks no

Suction12%

Terrible suction pads

Durability11%

fell off after a few weeks

Size-Overall9%

was actually quite small

Value For Money5%

Expensive

Bath Toy Storage return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
34%
2Size-Overall
30%
3Suction
8%
4Quality-Overall
4%
5Defective Material/Parts
3%

Common Bath Toy Storage questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bath Toy Storage 52/100 on Amazon United Kingdom — Worth a look. The niche generates £260K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -27.6% over the last 90 days.
Search demand for Bath Toy Storage on Amazon United Kingdom peaks in Jan–Feb, where the busiest month runs 2.3× the quietest.