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Bath Toy Storage

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -27.6% this quarter, so Bath Toy Storage is a Maybe.

Flapen Score
52
52 / 100
Top 30% of 638 Baby Products niches · +5 vs the category median of 47
Market size
£260K/yr382K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
56%top-5 click share · 19 brands · 30 sellers

Flapen Score

Bath Toy Storage against its category

The dotted line is the Baby Products average. Past it, Bath Toy Storage is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Toy Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bath Toy Storage 382K times last year and spent an estimated £260K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £260K a year.

Searches, last 12 months
382K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
7.7%
Market size, estimated
£260Ka year
Peak month
January2.3× the quietest month
Top search term
bath toy storage207K searches a year

02 · Price

A sale here is worth £8.84.

Listings sell for £8.84 on average, from £3.37 to £16.78. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £8.84 that is £11K to £13K a year per listing.

Average price
£8.84under the $15 to $100 sweet spot
Price range
£3.37–£16.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£13K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #138 within Health & Baby Care. It carries 967 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#138in Health & Baby Care
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
967per listing
Listings tracked
24

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Bath Toy Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

30

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

24%

  • Brand 128%
  • Brand 212%
  • Brand 311%
  • Brand 411%
  • Brand 510%
  • Brand 65%

Demand

Bath Toy Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

Search terms

Top Bath Toy Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bath toy storage207K/yr
  • bathroom toy storage30K/yr
  • bath toy net19K/yr
  • bath toys storage15K/yr
  • bath toy holder15K/yr
  • bath net toy storage9K/yr
  • bath toy storage anti mould5K/yr
  • bath toy organiser9K/yr
  • bath storage for toys8K/yr
  • bath toy basket8K/yr

Reviews and returns

What reviews say buyers love and hate about Bath Toy Storage

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Storage Capacity”
33%of negative reviews mention “Adhesion/Stickiness”
0.8%of orders come back
“Sticky hooks no”
A buyer, on “Adhesion/Stickiness”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bath Toy Storage questions

Answered from the same tracked data.