Is bath toy storage profitable to sell on Amazon United Kingdom?

The niche generates £260K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the bath toy storage niche?

19 brands and 30 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in bath toy storage?

Top complaints mined from reviews: Adhesion/Stickiness, Suction, Durability. The return rate is 0.8%.

When does demand for bath toy storage peak?

Demand peaks in Jan–Feb; the busiest month runs 2.3× the quietest.

What does it cost to enter the bath toy storage niche?

Listings span £3.37–£16.78; the average listing price is £8.84 (sweet spot $15–$100). The average incumbent carries 967 reviews — the moat a new listing must climb.

bath toy storage

Worth a look

Shows low returns (0.8%), but soft demand (-27.6% this quarter) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good966.71

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£260K

£260K/yr · 382K searches

Avg price

Okay£8.84

avg listing price — sweet spot $15–$100

Price range

Bad£3.37–£16.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-27.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, bath toy storage is a £260K/yr Amazon United Kingdom market (382K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

bath toy storage market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: £265K–£354K; units × avg price
Conversion rate: 7.7%
Avg BSR: #138
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 2.9%
Avg brand age: 25 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

24%

Munchkin28%
Shnuggle12%
UNEEDE11%
JKG11%
JUSJUBR10%
COSY ANGEL5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.6% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

Open Trend

Top bath toy storage search terms

bath toy storage207K/yr -29.4%6.1% conv.
bathroom toy storage30K/yr -25.1%4.0% conv.
bath toy net19K/yr -15.1%7.2% conv.
bath toys storage15K/yr -23.5%5.0% conv.
bath toy holder15K/yr -12.4%7.0% conv.
bath net toy storage9K/yr -14.1%10.0% conv.
bath toy storage anti mould5K/yr +20.5%5.8% conv.
bath toy organiser9K/yr -19.6%6.1% conv.
bath storage for toys8K/yr -29.1%5.9% conv.
bath toy basket8K/yr -23.5%5.6% conv.

All search terms

Top bath toy storage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Munchkin Highn Dry Corner Bath Toy Organiser Grey

Munchkin£4.814.0★1,554 rev

Munchkin Super Scoop Baby Bath Toy Storage Basket | Bath Organiser

Munchkin£12.244.5★4,034 rev

JKG Large Baby Bath Toy Organiser Net Bag - Kids Bath Toy Tidy Storage Bag With Suction Cups | Baby Mesh Net Toy Holder Organiser Unit Basket Bag For Kids | Keep Bathtub Water Toys Mold Free

JKG£3.394.1★364 rev

JUSJUBR Bath Toy Storage Net 3 Compartment Hanging Plaything Storage Bag Bath Gametoy Tidy for Accessing & Sorting 2 Side Pocket and 4 Strong Suction Hooks

JUSJUBR£8.614.0★39 rev

UNEEDE Bath Quick Access Toy Net For Bathtub Storage 3.46Gallon Baby Bath Toy Holder Quick Dry Kids Storage Basket Machine Washable

UNEEDE£10.244.6★1,124 rev

Newest

by launch date

Bath Toy Storage 3-Compartment Corner Bath Toy Holder for Tub Wide-Opening Mesh Bathroom Toy Storage Quick-Drying Machine-Washable Bath Toy Net for Tidy Bathtub

Zhaohyjianm£10.112 rev

3mo ago

Foyscr Bathroom Kids Toy Storage Bag with 2 Suction Cups Mesh Bath Organizer Keep your bathroom clean and tidy Help toys air dry quickly Removable and durable (White)

Foyscr£3.433 rev

4mo ago

Bath Toy Storage Organiser Bath Net for Toys Baby Fold-Able Mesh Storage with 2 Suction Cups Wall Hanging Bathroom Quick Dry Net Care Shower Bag (Dinosaur)

LAifu£5.325 rev

6mo ago

Bath Toy Storage 60cm Bath Toy Organiser Hanging Bath Toy Net Large Openings Bath Toy Storage Bags with 3 Compartment Bath Toy Holder with 5 Strong Adhesive Hooks for Bathroom Tidy

Svalor£6.251 rev

8mo ago

JUSJUBR Bath Toy Storage Net 3 Compartment Hanging Plaything Storage Bag Bath Gametoy Tidy for Accessing & Sorting 2 Side Pocket and 4 Strong Suction Hooks

JUSJUBR£8.6139 rev

1y ago

What buyers say about bath toy storage

What buyers praise and complain about, mined from review topics.

What buyers love

Storage Capacity11%

“amazing bath storage”

Size-Overall11%

“Fits well”

Ease Of Cleaning11%

“Very easy to clean”

Quality-Overall9%

“Basket feels of high quality”

Ease Of Use7%

“It was very easy to use”

Advertised Vs Actual Product7%

“Does what expected”

Adhesion/Stickiness5%

“Sticks very well nice design”

Strength4%

“not cheap or flimsy”

Suction4%

“Lovely item easy to use great value holds quite alot suction is good”

Durability3%

“Hasnt fallen off”

What buyers complain about

Adhesion/Stickiness33%

“Sticky hooks no”

Suction12%

“Terrible suction pads”

Durability11%

“fell off after a few weeks”

Size-Overall9%

“was actually quite small”

Value For Money5%

“Expensive”

Storage Capacity3%

“So sad to be putting 3 stars loads of storage”

Quality-Overall3%

“Really poor quality item”

Natural Resource Wastage3%

“waste of money”

Strength2%

“not strong enough”

Washability2%

“the stain doesn't come off in the wash or with bleach”

Top return reasons

Adhesion/Stickiness34%

Size-Overall30%

Suction8%

Quality-Overall4%

Defective Material/Parts3%

Functionality-Overall3%