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Bath Jug

Fail

Prices span $2.67–$7.35, mostly outside the sweet spot, so Bath Jug is a Fail.

Flapen Score
37
37 / 100
Ranks 550 of 638 Baby Products niches · −10 vs the category median of 47
Market size
£93K/yr176K searches / yr
90-day growth
-46.9%search demand this quarter
Competition
74%top-5 click share · 9 brands · 39 sellers

Flapen Score

Bath Jug against its category

The dotted line is the Baby Products average. Past it, Bath Jug is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Jug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bath Jug 176K times last year and spent an estimated £93K. The top 5 brands take 90% of clicks. Demand peaks in Feb–Mar. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -46.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-46.9%
Conversion, latest week
10.4%
Market size, estimated
£93Ka year
Peak month
February1.9× the quietest month
Top search term
baby bath jug34K searches a year

02 · Price

A sale here is worth £5.08.

Listings sell for £5.08 on average, from £2.67 to £7.35. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £5.08 that is £5K to £6K a year per listing.

Average price
£5.08under the $15 to $100 sweet spot
Price range
£2.67–£7.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #62 within Health & Baby Care. It carries 720 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#62in Health & Baby Care
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
720per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Bath Jug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

39

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

7%

  • Munchkin39%
  • Frida19%
  • Shnuggle18%
  • TINY TO TOTS BABY TO TODDLER9%
  • Nuby5%
  • PandaEar3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Bath Jug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 1.9×

Search terms

Top Bath Jug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baby bath jug34K/yr
  • bath jug37K/yr
  • bath jug for baby washing15K/yr
  • bathroom jug8K/yr
  • baby jug8K/yr
  • baby bath cup7K/yr
  • hair washing jug8K/yr
  • baby bath rinse cup7K/yr
  • baby rinse cup6K/yr
  • bath rinse cup5K/yr

Reviews and returns

What reviews say buyers love and hate about Bath Jug

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Absolutely tiny”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bath Jug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data