Bath Jug
FailPrices span $2.67–$7.35, mostly outside the sweet spot, so Bath Jug is a Fail.
- Flapen Score
- 37 / 100Ranks 550 of 638 Baby Products niches · −10 vs the category median of 4737
- Market size
- £93K/yr176K searches / yr
- 90-day growth
- -46.9%search demand this quarter
- Competition
- 74%top-5 click share · 9 brands · 39 sellers
Flapen Score
Bath Jug against its category
The dotted line is the Baby Products average. Past it, Bath Jug is stronger. Inside it, weaker.
Market
The Bath Jug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bath Jug 176K times last year and spent an estimated £93K. The top 5 brands take 90% of clicks. Demand peaks in Feb–Mar. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 10.4% of those searches ended in a purchase.
Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -46.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 176K
- Growth, 90 days vs prior 90
- -46.9%
- Conversion, latest week
- 10.4%
- Market size, estimated
- £93Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- baby bath jug34K searches a year
02 · Price
A sale here is worth £5.08.
Listings sell for £5.08 on average, from £2.67 to £7.35. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £5.08 that is £5K to £6K a year per listing.
- Average price
- £5.08under the $15 to $100 sweet spot
- Price range
- £2.67–£7.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #62 within Health & Baby Care. It carries 720 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #62in Health & Baby Care
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 720per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Bath Jug products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Munchkin Soft Rim Baby Bath Jug | Shampoo Rinser for Toddlers | Grey
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 5mo ago

Munchkin Soft Rim Baby Bath Jug | Shampoo Rinser for Toddlers | Blue
- Price
- £3.94
- Rating
- 4.8/5
- Reviews
- 2,068
- Age
- 8y ago

Frida Baby Control The Flow Bath Rinse Cup | Rinser to Wash Hair + Body | Rinser Cup for Bath Time with Easy Grip Handle + Removable Rain Shower
- Price
- £5.88
- Rating
- 4.4/5
- Reviews
- 910
- Age
- 4y ago

Baby Bath Jug Tiny To Tots Baby & Toddler Shampoo Rinser Hair Wash Jug With Handle Green BPA Free Soft Rim Designed To Contour To Your Babys Head
- Price
- £3.78
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 1y ago

Shnuggle Bath Rinse Jug | Soft Rim Baby & Toddler Shampoo Rinser | Bath Hair Rinsing Cup | Hair Wash Jug with Handle | Essential Bath Accessories | White/Grey
- Price
- £5.56
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 2y ago
Trending
estimated 90-day click momentum
Baby Bath Jug with Suctions 100% Food Grade Silicone Rinser to Wash Hair and Body with Easy Grip Handle
- Price
- £7.15
- Rating
- 4.2/5
- Reviews
- 82
- Age
- 10mo ago

Munchkin Soft Rim Baby Bath Jug | Shampoo Rinser for Toddlers | Grey
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 5mo ago

Nuby Shampoo Rinse Pail - Baby Rinse Cup with Easy Grip Handle | Soft Silicone Edge | Soap Free Rinsing
- Price
- £3.99
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 1y ago

Addis Plastic 1 litre Measuring & Mixing Jug with handle Clear
- Price
- £2.67
- Rating
- 4.6/5
- Reviews
- 4,170
- Age
- 7y ago

Shnuggle Bath Rinse Cup | Baby Bath & Newborn Essentials | No Tears Shampoo Rinser Jug & Hair Wash Cup | Baby Shampoo & Toddler Bath Time Must Have | Soft Rim & Easy Grip Handle | Taupe
- Price
- £5.50
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 2y ago
Newest
by launch date
Munchkin Soft Rim Baby Bath Jug | Shampoo Rinser for Toddlers | Grey
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 5mo ago

Baby Bath Jug with Suctions 100% Food Grade Silicone Rinser to Wash Hair and Body with Easy Grip Handle
- Price
- £7.15
- Rating
- 4.2/5
- Reviews
- 82
- Age
- 10mo ago

Baby Bath Jug Tiny To Tots Baby & Toddler Shampoo Rinser Hair Wash Jug With Handle Green BPA Free Soft Rim Designed To Contour To Your Babys Head
- Price
- £3.78
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 1y ago

Nuby Shampoo Rinse Pail - Baby Rinse Cup with Easy Grip Handle | Soft Silicone Edge | Soap Free Rinsing
- Price
- £3.99
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 1y ago

PandaEar Baby Bath Rinse Cup Silicone Baby Shampoo Rinser with 2 Pack Cradle Cap Brush for Kids Toddler Body Washing (Grey)
- Price
- £7.35
- Rating
- 4.7/5
- Reviews
- 643
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
39
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
7%
- Munchkin39%
- Frida19%
- Shnuggle18%
- TINY TO TOTS BABY TO TODDLER9%
- Nuby5%
- PandaEar3%
- Open — no brand owns it (3 brands, 7%)
Demand
Bath Jug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 1.9×
Search terms
Top Bath Jug search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby bath jug34K/yr
- bath jug37K/yr
- bath jug for baby washing15K/yr
- bathroom jug8K/yr
- baby jug8K/yr
- baby bath cup7K/yr
- hair washing jug8K/yr
- baby bath rinse cup7K/yr
- baby rinse cup6K/yr
- bath rinse cup5K/yr
Reviews and returns
What reviews say buyers love and hate about Bath Jug
We read the reviews and the return reasons for every product selling here.
“Absolutely tiny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bath Jug questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









