Is bath foam for kids profitable to sell on Amazon United Kingdom?

The niche generates £77K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (37/100).

How competitive is the bath foam for kids niche?

5 brands and 16 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bath foam for kids?

Top complaints mined from reviews: Value For Money, Brightness/Shine/Glow, Smell. The return rate is 0.1%.

What does it cost to enter the bath foam for kids niche?

Listings span £2.02–£16.99; the average listing price is £7.26 (sweet spot $15–$100). The average incumbent carries 1,708 reviews — the moat a new listing must climb.

bath foam for kids

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,708.22

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.26

avg listing price — sweet spot $15–$100

Market size

Bad£77K

£77K/yr · 158K searches

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Price range

Bad£2.02–£16.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, bath foam for kids is a £77K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

bath foam for kids market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £73K–£91K; units × avg price
Conversion rate: 6.7%
Avg BSR: #180
Page quality: 0%
Prime: 67%
Sponsored: 56%
Out of stock: 24.2%
Avg brand age: 39 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Kids Stuff76%
TIGHUP13%
ZIMPLI4%
Paddington4%
Tub Works4%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 27 weeks — -11.4% search growth over the last 90 days.

Open Trend

Top bath foam for kids search terms

bath foam for kids29K/yr -24.1%6.2% conv.
kids bath foam16K/yr -17.7%5.7% conv.
kids stuff crazy foaming soap13K/yr -9.0%6.6% conv.
crazy soap14K/yr -4.6%3.8% conv.
crazy foam11K/yr -4.5%3.1% conv.
crazy foam soap for kids8K/yr +42.8%3.4% conv.
kids toiletries11K/yr +25.5%0.4% conv.
kids foam soap7K/yr +0.2%5.6% conv.
foam soap kids6K/yr +7.0%4.6% conv.
crazy soap foaming soap6K/yr -3.9%3.7% conv.

All search terms

Top bath foam for kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kids Stuff£2.164.4★187 rev

Kids Stuff£2.174.3★228 rev

Foaming Soap 225ml x Pack of 3 - Blue - This Mild and Gentle Foaming Soap is Perfect for Kids Bathtime - Dermatologically Tested

TIGHUP£16.994.4★4 rev

ResLab Medicals Cushion for AirFit F20 CPAP Mask Soft Silicone Adaptive Fit CPAP Accessory Sleep Apnea Mask Comfortable & Secure Seal Easy to

TIGHUP£16.894.3★12 rev

Kids Stuff Crazy Foaming Soap Pink Bundle with Apple Fragrance - Dermatologically Tested Kids Body Foaming Soap - Gently cleanses young skin Vegan Cruelty Free - 200ml (Pack of 2)

Kids Stuff£9.753.9★5 rev

Newest

by launch date

Foaming Soap 225ml x Pack of 3 - Blue - This Mild and Gentle Foaming Soap is Perfect for Kids Bathtime - Dermatologically Tested

TIGHUP£16.994 rev

9mo ago

Kids Stuff Crazy Foaming Soap Pink Bundle with Apple Fragrance - Dermatologically Tested Kids Body Foaming Soap - Gently cleanses young skin Vegan Cruelty Free - 200ml (Pack of 2)

Kids Stuff£9.755 rev

10mo ago

ResLab Medicals Cushion for AirFit F20 CPAP Mask Soft Silicone Adaptive Fit CPAP Accessory Sleep Apnea Mask Comfortable & Secure Seal Easy to

TIGHUP£16.8912 rev

1y ago

Kids Stuff£2.02130 rev

1y ago

Kids Stuff£2.16187 rev

2y ago

What buyers say about bath foam for kids

What buyers praise and complain about, mined from review topics.

What buyers love

Smell31%

“Makes a few bubbles and smells nice”

Color18%

“Amazing colour”

Fun/Entertainment Experience10%

“Fun item”

Value For Money8%

“Perfect little stocking filler great for kids who love bathtime good value for money”

Quality-Overall6%

“Great product”

Gifting Purpose3%

“Given as a gift”

Texture/Consistency-Overall2%

“The texture is like a thick slime”

Residue1%

“theres no residue left behind”

Water Resistance1%

“These are fine for a a small body of water”

Allergies1%

“No skin irritation”

What buyers complain about

Value For Money25%

“Theyre expensive”

Brightness/Shine/Glow18%

“nor does it add any visible sparkle”

Smell11%

“smells very chemical”

Color10%

“Colours arent great”

Functionality-Overall6%

“Not doing anything”

Dilute/Watery6%

“its a bubbly soap”

Sweetness3%

“too sweet”

Durability3%

“do not last long”

Strength2%

“are quite weak”

Advertised Vs Actual Product2%

“Not as described”

Top return reasons

Leak-Proof32%

Advertised Vs Actual Product29%

Texture/Consistency-Overall6%

Color4%

Smell4%

Dispensing Mechanism3%

Quality-Overall3%

Size-Overall3%

Defective Material/Parts3%