Baby Wash Cloth
FailPrices span $3.73–$14.66, mostly outside the sweet spot, so Baby Wash Cloth is a Fail.
- Flapen Score
- 40 / 100Ranks 498 of 638 Baby Products niches · −7 vs the category median of 4740
- Market size
- £48K/yr142K searches / yr
- 90-day growth
- -17.2%search demand this quarter
- Competition
- 58%top-5 click share · 13 brands · 25 sellers
Flapen Score
Baby Wash Cloth against its category
The dotted line is the Baby Products average. Past it, Baby Wash Cloth is stronger. Inside it, weaker.
Market
The Baby Wash Cloth market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Wash Cloth 142K times last year and spent an estimated £48K. The top 5 brands take 73% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- -17.2%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £48Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- baby wash cloth55K searches a year
02 · Price
A sale here is worth £6.77.
Listings sell for £6.77 on average, from £3.73 to £14.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.77 that is £677 to £2K a year per listing.
- Average price
- £6.77under the $15 to $100 sweet spot
- Price range
- £3.73–£14.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £677–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #23 within Health & Baby Care. It carries 1,221 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 92%
- Out of stock, average day
- 8.2%
- Average rank
- #23in Health & Baby Care
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,221per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Baby Wash Cloth products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Baby Washcloths 100% Organic Bamboo Bath Washcloth Reusable Face Towels Anti-Bacterial Soft Towel Set Perfect for Newborn(5 Pack)
- Price
- £7.46
- Rating
- 4.6/5
- Reviews
- 541
- Age
- 6y ago

Orighty Baby Washcloths 24-Pack(7x9) Microfibre Coral Fleece Baby Towels Super Soft and Absorbent Wash Flannels for Newborns and Infants Gentle on Delicate Skin for Face Hands and Body
- Price
- £7.37
- Rating
- 4.5/5
- Reviews
- 8,554
- Age
- 4y ago

POLYTE Hypoallergenic Gentle Microfibre Baby Washcloth 25 x 25 cm 6 Pack (White)
- Price
- £6.94
- Rating
- 4.6/5
- Reviews
- 373
- Age
- 3y ago

Shnuggle Baby Wash Cloths White | 3 Pack of Super Premium Soft Cloths | 26 x 26cm | Made from Natural Bamboo Cotton | Perfect for Sensitive Skin
- Price
- £6.98
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 9y ago

Little Bamboo Muslin Baby Wash Cloths 6 Pack 30 x 30 cm Whisper Grey
- Price
- £7.37
- Rating
- 4.4/5
- Reviews
- 693
- Age
- 6y ago
Trending
estimated 90-day click momentum
POLYTE Hypoallergenic Gentle Microfibre Flannel Baby Washcloth 30.5 x 30.5 cm 6 Pack
- Price
- £7.27
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 6mo ago

Little Bamboo Muslin Baby Wash Cloths - Pack of 6
- Price
- £6.73
- Rating
- 4.4/5
- Reviews
- 693
- Age
- 13y ago

JM Bamboo Washcloths - 100% Bamboo Ultra Thick 500gsm 10x10 Inches Baby Face Cloth Flannels Face Cloth Pack 6 Gentle on Delicate Skin Guards Against Irritations Giftbox & Laundry Bag
- Price
- £8.37
- Rating
- 4.7/5
- Reviews
- 3,069
- Age
- 4y ago

Baby Washcloths 100% Organic Bamboo Bath Washcloth Reusable Face Towels Anti-Bacterial Soft Towel Set Perfect for Newborn White(5 Pack)
- Price
- £7.56
- Rating
- 4.6/5
- Reviews
- 541
- Age
- 1y ago

Shnuggle Baby Wash Cloths White | 3 Pack of Super Premium Soft Cloths | 26 x 26cm | Made from Natural Bamboo Cotton | Perfect for Sensitive Skin
- Price
- £6.98
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 9y ago
Newest
by launch date
POLYTE Hypoallergenic Gentle Microfibre Flannel Baby Washcloth 30.5 x 30.5 cm 6 Pack
- Price
- £7.27
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 6mo ago

Baby Wash Cloths 3 Pack 100% Cotton Baby Wash Cloths Soft Flannel Face Towels with Safari Animal Print Towel Wipe Feeding
- Price
- £9.71
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 10mo ago

Baby Washcloths 100% Organic Bamboo Bath Washcloth Reusable Face Towels Anti-Bacterial Soft Towel Set Perfect for Newborn White(5 Pack)
- Price
- £7.56
- Rating
- 4.6/5
- Reviews
- 541
- Age
- 1y ago

Norinori Baby Washcloths Muslin Cloths - Muslin Squares Hanky Soft Reusable Newborn Face Towels 6Pack 100% Cotton 10X10 6Layers Baby Wash Cloths for Boys Girls Great Shower Gift
- Price
- £7.39
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 2y ago

Lanjue 10 PCS Muslin Face Cloths for Baby 12 x 12 Inch 100% Cotton Soft Skin-Friendly Muslin Squares Reusable White Muslin Cloth Machine Washable for Makeup Removal Baby Bibs Face Wash Cloths
- Price
- £4.13
- Rating
- 4.3/5
- Reviews
- 1,483
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
25
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 95%
Open market
21%
- Fairy Baby27%
- Orighty18%
- Lanjue11%
- POLYTE9%
- Little Bamboo8%
- Shnuggle7%
Demand
Baby Wash Cloth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Baby Wash Cloth search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby wash cloth55K/yr
- baby flannels28K/yr
- baby wash cloths11K/yr
- baby face cloth13K/yr
- baby washcloths7K/yr
- baby flannels newborns soft8K/yr
- baby flannel4K/yr
- baby bath cloth5K/yr
- baby wash cloths newborn5K/yr
- wash clothes baby3K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Wash Cloth
We read the reviews and the return reasons for every product selling here.
“not very practical size wise”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Wash Cloth questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









