Baby Vapour Rub

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -57.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months

188K

Growth, 90 days vs prior 90

-57.7%

Conversion, latest week

17.4%

Market size, estimated

£147Ka year

Peak month

February5.7× the quietest month

Top search term

snuffle babe67K searches a year

Listings sell for £4.48 on average, from £3.04 to £7.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £4.48 that is £13K to £18K a year per listing.

Average price

£4.48under the $15 to $100 sweet spot

Price range

£3.04–£7.94

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

3,000–4,000

Revenue per listing a year

£13K–£18K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #350 within Health & Baby Care. It carries 1,468 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#350in Health & Baby Care

Average rating

4.65 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,468per listing

Listings tracked

8

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months