baby vapour rub
Skip itSoft demand (-57.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,468avg incumbent reviews — the moat a new listing must climb
Market size
Okay£147K£147K/yr · 188K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.48avg listing price — sweet spot $15–$100
Competition
Bad91%top-5 click share — a locked-up shelf
Growth
Bad-57.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.04–£7.94cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, baby vapour rub is a £147K/yr Amazon United Kingdom market (188K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
baby vapour rub market data
- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- £134K–£179K
- units × avg price
- Conversion rate
- 17.4%
- Avg BSR
- #350
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- SNUFFLE BABE72%
- Vicks16%
- Olbas5%
- Colief4%
- Calpol3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -57.7% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.7×
Top baby vapour rub search terms
- snuffle babe67K/yr
- baby vicks30K/yr
- baby vapour rub19K/yr
- vicks baby rub14K/yr
- baby vicks vapour rub10K/yr
- snuffle babe vapour rub10K/yr
- snufflebabe7K/yr
- baby rub6K/yr
- snuffle baby4K/yr
- vicks baby5K/yr
Top baby vapour rub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Snufflebabe Vapour Rub (35g)
SNUFFLE BABE£3.254.8★1,185 rev
Vicks BabyRub Ointment with Fragrances Of Rosemary And Lavender for Soothing and Relaxing Baby Massage Jar 50g
Vicks£3.544.8★283 rev
Snufflebabe Saline Nasal Drops Suitable from Birth Instant Relief for Blocked Nose & Sinuses (10ml)
SNUFFLE BABE£3.174.6★641 rev
Snufflebabe Bath Bubble (250ml)
SNUFFLE BABE£3.044.7★891 rev
Olbas Oil For Children 12ml - Inhalant Decongestant Oil - Relief from Catarrh Colds & Blocked Sinuses - For Children over 3 Months Old 12 ml (Pack of 1)
Olbas£3.384.7★3,551 rev
Newest
by launch dateSnufflebabe Bath Bubble (250ml)
SNUFFLE BABE£3.04891 rev
Calpol Vapour Plug and Nightlight for 3+ Months Infants (1 Plug & 3 Refills) Soothing Calpol Lavender & Chamomile Vapour with Soft Orange Nightlight for Easy Breathing for up to 8 Hours
Calpol£6.013,020 rev
Snufflebabe Vapour Rub (35g)
SNUFFLE BABE£3.251,185 rev
Colief Botanical Baby Rub - Decongestant Solution for Easy Breathing - Infants 3+ Months - Lavender and Pine
Colief£5.491,267 rev
Olbas Oil For Children 12ml - Inhalant Decongestant Oil - Relief from Catarrh Colds & Blocked Sinuses - For Children over 3 Months Old 12 ml (Pack of 1)
Olbas£3.383,551 rev
Trending
90-day click momentumSnufflebabe Saline Nasal Drops Suitable from Birth Instant Relief for Blocked Nose & Sinuses (10ml)
SNUFFLE BABE£3.174.6★
Snufflebabe Baby Nasal Aspirator
SNUFFLE BABE£7.944.5★
Snufflebabe Vapour Rub (35g)
SNUFFLE BABE£3.254.8★
Olbas Oil For Children 12ml - Inhalant Decongestant Oil - Relief from Catarrh Colds & Blocked Sinuses - For Children over 3 Months Old 12 ml (Pack of 1)
Olbas£3.384.7★
Vicks BabyRub Ointment with Fragrances Of Rosemary And Lavender for Soothing and Relaxing Baby Massage Jar 50g
Vicks£3.544.8★
What buyers say about baby vapour rub
What buyers praise and complain about, mined from review topics.What buyers love
“Helps with nasal congestion”
“Excellent product”
“Strong scent”
“Great for relieving cold symptoms”
“Easy to use”
“Effective”
“have a proper sleep”
“It was great for my son when he had a blocked nose and congestion”
“Easy to use, not messy”
“Few drops in a burner made the magic so the baby could breathe all night long”
What buyers complain about
“This does smell quite strong”
“Item broke with an hours use”
“Really expensive for what they are”
“I previously had a different nasal aspirator which I unfortunately lost”
“Absolutely fantastic, much better than tge Frida brand, only thing is you have to clean the filter several times each time you use otherwise it loose suction”
“Doesn't help with a cold”
“My son was coughing alot during winter months”
“Wasnt the best”
“The filter is difficult to clean”
“gets stuck easily”
Top return reasons
Common questions
- Is baby vapour rub profitable to sell on Amazon United Kingdom?
- The niche generates £147K/yr across 8 tracked products. 90-day search growth is -57.7%. Flapen's verdict: Skip it (31/100).
- How competitive is the baby vapour rub niche?
- 5 brands and 60 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in baby vapour rub?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
- When does demand for baby vapour rub peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 5.7× the quietest.
- What does it cost to enter the baby vapour rub niche?
- Listings span £3.04–£7.94; the average listing price is £4.48 (sweet spot $15–$100). The average incumbent carries 1,468 reviews — the moat a new listing must climb.