Baby Vapour Rub
soft demand (-57.7% this quarter) — Baby Vapour Rub doesn't clear our bar today.
Flapen Score
Ranks 617 of 638 Baby Products niches · −16 vs the category median of 47
Is Baby Vapour Rub profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Vapour Rub is a £147K/yr Amazon United Kingdom market (188K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 31/100.
Baby Vapour Rub: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -57.7% over the last 90 days and 17.4% of searches end in a purchase.
£147K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 8 products
Top Baby Vapour Rub products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Snufflebabe Vapour Rub (35g)
- Price
- £3.25
- Rating
- 4.8/5
- Reviews
- 1,185
- Age
- 4y ago
Vicks BabyRub Ointment with Fragrances Of Rosemary And Lavender for Soothing and Relaxing Baby Massage Jar 50g
- Price
- £3.54
- Rating
- 4.8/5
- Reviews
- 283
- Age
- 8y ago
Snufflebabe Saline Nasal Drops Suitable from Birth Instant Relief for Blocked Nose & Sinuses (10ml)
- Price
- £3.17
- Rating
- 4.6/5
- Reviews
- 641
- Age
- 11y ago
Snufflebabe Bath Bubble (250ml)
- Price
- £3.04
- Rating
- 4.7/5
- Reviews
- 891
- Age
- 4y ago
Olbas Oil For Children 12ml - Inhalant Decongestant Oil - Relief from Catarrh Colds & Blocked Sinuses - For Children over 3 Months Old 12 ml (Pack of 1)
- Price
- £3.38
- Rating
- 4.7/5
- Reviews
- 3,551
- Age
- 6y ago
Trending
90-day click momentumSnufflebabe Saline Nasal Drops Suitable from Birth Instant Relief for Blocked Nose & Sinuses (10ml)
- Price
- £3.17
- Rating
- 4.6/5
- Reviews
- 641
- Age
- 11y ago
Snufflebabe Baby Nasal Aspirator
- Price
- £7.94
- Rating
- 4.5/5
- Reviews
- 906
- Age
- 11y ago
Snufflebabe Vapour Rub (35g)
- Price
- £3.25
- Rating
- 4.8/5
- Reviews
- 1,185
- Age
- 4y ago
Olbas Oil For Children 12ml - Inhalant Decongestant Oil - Relief from Catarrh Colds & Blocked Sinuses - For Children over 3 Months Old 12 ml (Pack of 1)
- Price
- £3.38
- Rating
- 4.7/5
- Reviews
- 3,551
- Age
- 6y ago
Vicks BabyRub Ointment with Fragrances Of Rosemary And Lavender for Soothing and Relaxing Baby Massage Jar 50g
- Price
- £3.54
- Rating
- 4.8/5
- Reviews
- 283
- Age
- 8y ago
Newest
by launch dateSnufflebabe Bath Bubble (250ml)
- Price
- £3.04
- Rating
- 4.7/5
- Reviews
- 891
- Age
- 4y ago
Calpol Vapour Plug and Nightlight for 3+ Months Infants (1 Plug & 3 Refills) Soothing Calpol Lavender & Chamomile Vapour with Soft Orange Nightlight for Easy Breathing for up to 8 Hours
- Price
- £6.01
- Rating
- 4.6/5
- Reviews
- 3,020
- Age
- 4y ago
Snufflebabe Vapour Rub (35g)
- Price
- £3.25
- Rating
- 4.8/5
- Reviews
- 1,185
- Age
- 4y ago
Colief Botanical Baby Rub - Decongestant Solution for Easy Breathing - Infants 3+ Months - Lavender and Pine
- Price
- £5.49
- Rating
- 4.5/5
- Reviews
- 1,267
- Age
- 6y ago
Olbas Oil For Children 12ml - Inhalant Decongestant Oil - Relief from Catarrh Colds & Blocked Sinuses - For Children over 3 Months Old 12 ml (Pack of 1)
- Price
- £3.38
- Rating
- 4.7/5
- Reviews
- 3,551
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 flat
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- SNUFFLE BABE72%
- Vicks16%
- Olbas5%
- Colief4%
- Calpol3%
Baby Vapour Rub demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.7×
Top Baby Vapour Rub search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- snuffle babe67K/yr
- baby vicks30K/yr
- baby vapour rub19K/yr
- vicks baby rub14K/yr
- baby vicks vapour rub10K/yr
- snuffle babe vapour rub10K/yr
- snufflebabe7K/yr
- baby rub6K/yr
- snuffle baby4K/yr
- vicks baby5K/yr
What reviews say buyers love and hate about Baby Vapour Rub
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Helps with nasal congestion”
“Excellent product”
“Strong scent”
“Great for relieving cold symptoms”
“Easy to use”
What buyers complain about
82% of reviews“This does smell quite strong”
“Item broke with an hours use”
“Really expensive for what they are”
“I previously had a different nasal aspirator which I unfortunately lost”
“Absolutely fantastic, much better than tge Frida brand, only thing is you have to clean the filter several times each time you use otherwise it loose suction”
Baby Vapour Rub return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Vapour Rub questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
