Baby Towel

Shoppers searched for this 498K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.

Searches, last 12 months

498K

Growth, 90 days vs prior 90

-10.2%

Conversion, latest week

3.1%

Market size, estimated

£159Ka year

Peak month

January1.4× the quietest month

Top search term

baby towel130K searches a year

Listings sell for £10.39 on average, from £5.74 to £16.64. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.39 that is £5K to £8K a year per listing.

Average price

£10.39under the $15 to $100 sweet spot

Price range

£5.74–£16.64

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£5K–£8K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Health & Baby Care. It carries 1,217 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

92%

Out of stock, average day

0.0%

Average rank

#14in Health & Baby Care

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,217per listing

Listings tracked

26

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months