baby swing
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Great£78.29avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good£28.31–£155.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,463.07avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 108K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, baby swing is a £52K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct. Verdict: Skip it — 47/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
baby swing market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £39K–£59K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 89%
- Out of stock
- 8.2%
- Avg brand age
- 37 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
38
Top-5 brand share
68%
Top 20: 98%
Top-5 click share
34%
Top 20: 70%
Open market
28%
- Graco20%
- cozydwells14%
- Ingenuity13%
- Uuoeebb12%
- JFOVMCYG9%
- Mamas & Papas4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.2×
Top baby swing search terms
- electric baby swing40K/yr
- joie baby swing8K/yr
- graco baby swing11K/yr
- baby swing electric6K/yr
- joie swing7K/yr
- electric baby swing chair6K/yr
- nuna leaf6K/yr
- graco swing5K/yr
- joie serina 2in1 swing5K/yr
- mamaroo baby swing4K/yr
Top baby swing products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Graco Baby Delight Swing with 2 swing speeds compact fold and lightweight at only 4.67kg for rest for Play Suitable from birth to approx. 6 months (0-9kg) Parade fashion
Graco£28.314.3★318 rev
Baby Bouncer Portable Electric Baby Swing with Bluetooth 5 Swing Speed 10 Songs 5-Point Harness Remote Control & Touch Panel - Bouncer from Birth for Indoor & Outdoor Use (Wood Grain)
Uuoeebb£73.424.4★643 rev
Ingenuity Comfort 2 Go Compact Portable 6-Speed Cushioned Baby Swing with Music Folds Easy 0-9 Months 6-20 lbs (Pink Flora the Unicorn)
Ingenuity£41.844.3★11,214 rev
Electric Baby Swing Chair from Birth Bluetooth Bouncer with 5 Swing Speed 3-Stage Timer and Remote Control Portable Baby Rocking Rocker Seat Touch Screen Music Speaker Grey
cozydwells£71.144.3★141 rev
JFOVMCYG Electric Infant Swing with Remote Control Ivory White
JFOVMCYG£65.434.3★259 rev
Newest
by launch date
Electric Baby Bouncer with Bluetooth Baby Bouncer Chair with 5 Swing Speed 3-Stage Timer and Remote Control Portable Swing Chair from Birth for Newborn Boys Girls (Light Grey)
pioncrey£50.166 rev
Baby Swing Chair with Bluetooth Remote Control Cordless 5-Speed Levels 12 Lullabies & 3 Timers | 3 Adjustable Angles | 5-Point Harness Electric Portable Newborn Rocking for Newborn Boys & Girls
Kisdream£65.5435 rev
Uuoeebb Baby Bouncer Portable Electric Baby Swing with Bluetooth 5 Swing Speed 10 Songs 5-Point Harness Remote Control & Touch Panel - Bouncer from Birth for Indoor & Outdoor Use (Dark Black)
Uuoeebb£75.49643 rev
Electric Baby Swing Chair from Birth 06 Months max 9kgPortable Newborn Baby Bouncer with Bluetooth Rocking Rocker Chair 5 Swing Speed 3 Angle Position Remote Control & Touch Panel Pink
cozydwells£72.6954 rev
Electric Baby Swing Chair from Birth 06 Months max 9kgPortable Newborn Baby Bouncer with Bluetooth Rocking Rocker Chair 5 Swing Speed 3 Angle Position Remote Control & Touch Panel Beige
cozydwells£73.3354 rev
Trending
90-day click momentumElectric Baby Bouncer with Bluetooth Baby Bouncer Chair with 5 Swing Speed 3-Stage Timer and Remote Control Portable Swing Chair from Birth for Newborn Boys Girls (Light Grey)
pioncrey£50.164.1★
Baby Swing Chair with Bluetooth Remote Control Cordless 5-Speed Levels 12 Lullabies & 3 Timers | 3 Adjustable Angles | 5-Point Harness Electric Portable Newborn Rocking for Newborn Boys & Girls
Kisdream£65.544.1★
Electric Baby Swing Chair from Birth 06 Months max 9kgPortable Newborn Baby Bouncer with Bluetooth Rocking Rocker Chair 5 Swing Speed 3 Angle Position Remote Control & Touch Panel Pink
cozydwells£72.693.4★
Electric Baby Swing Chair from Birth 06 Months max 9kgPortable Newborn Baby Bouncer with Bluetooth Rocking Rocker Chair 5 Swing Speed 3 Angle Position Remote Control & Touch Panel Beige
cozydwells£73.333.4★
Uuoeebb Baby Bouncer Portable Electric Baby Swing with Bluetooth 5 Swing Speed 10 Songs 5-Point Harness Remote Control & Touch Panel - Bouncer from Birth for Indoor & Outdoor Use (Dark Black)
Uuoeebb£75.494.4★
What buyers say about baby swing
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“The gentle rocking”
“feels comfortable”
“Good value for money”
“Keeps the baby entertained & happy”
“It looks sleek”
“easy to use”
“the construction remains sturdy”
“Easy assembly”
“I also like the Bluetooth feature for playing soft music”
What buyers complain about
“Easily breaks”
“Swing stopped working after less than 6 uses”
“Although its more expensive than some alternatives”
“Doesnt work”
“Switching off all the time when plugged in, seems faulty”
“But the battery dies quickly”
“Not strong”
“it can go quite loud when needed”
“Rubbish the clip keeps locking not recommended”
“the cord is short”
Top return reasons
Common questions
- Is baby swing profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 54 tracked products. 5 of 16 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the baby swing niche?
- 24 brands and 38 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in baby swing?
- Top complaints mined from reviews: Durability, Swaying/Rocking, Value For Money. The return rate is 3.9%.
- When does demand for baby swing peak?
- Demand peaks in Oct; the busiest month runs 2.2× the quietest.
- What does it cost to enter the baby swing niche?
- Listings span £28.31–£155.62; the average listing price is £78.29 (sweet spot $15–$100). The average incumbent carries 1,463 reviews — the moat a new listing must climb.