Baby Swing

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months

108K

Growth, 90 days vs prior 90

+6.3%

Conversion, latest week

0.6%

Market size, estimated

£52Ka year

Peak month

October2.2× the quietest month

Top search term

electric baby swing40K searches a year

Listings sell for £78.29 on average, from £28.31 to £155.62. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £78.29 that is £0 to £8K a year per listing.

Average price

£78.29inside the $15 to $100 sweet spot

Price range

£28.31–£155.62

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

£0–£8K

Returns

3.9%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #56 within Activity & Entertainment. It carries 1,463 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

83%

Out of stock, average day

8.2%

Average rank

#56in Activity & Entertainment

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,463per listing

Listings tracked

54

16 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months