Baby Swing
weak search conversion (0.6%) — Baby Swing doesn't clear our bar today.
Flapen Score
Ranks 319 of 638 Baby Products niches · on the category median
Is Baby Swing profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Swing is a £52K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct. Verdict: Skip it — 47/100.
Baby Swing: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +6.3% over the last 90 days and 0.6% of searches end in a purchase.
£52K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 54 products
Top Baby Swing products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Graco Baby Delight Swing with 2 swing speeds compact fold and lightweight at only 4.67kg for rest for Play Suitable from birth to approx. 6 months (0-9kg) Parade fashion
- Price
- £28.31
- Rating
- 4.3/5
- Reviews
- 318
- Age
- 3y ago
Baby Bouncer Portable Electric Baby Swing with Bluetooth 5 Swing Speed 10 Songs 5-Point Harness Remote Control & Touch Panel - Bouncer from Birth for Indoor & Outdoor Use (Wood Grain)
- Price
- £73.42
- Rating
- 4.4/5
- Reviews
- 643
- Age
- 1y ago
Ingenuity Comfort 2 Go Compact Portable 6-Speed Cushioned Baby Swing with Music Folds Easy 0-9 Months 6-20 lbs (Pink Flora the Unicorn)
- Price
- £41.84
- Rating
- 4.3/5
- Reviews
- 11,214
- Age
- 6y ago
Electric Baby Swing Chair from Birth Bluetooth Bouncer with 5 Swing Speed 3-Stage Timer and Remote Control Portable Baby Rocking Rocker Seat Touch Screen Music Speaker Grey
- Price
- £71.14
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 1y ago
JFOVMCYG Electric Infant Swing with Remote Control Ivory White
- Price
- £65.43
- Rating
- 4.3/5
- Reviews
- 259
- Age
- 1y ago
Trending
90-day click momentum
Electric Baby Bouncer with Bluetooth Baby Bouncer Chair with 5 Swing Speed 3-Stage Timer and Remote Control Portable Swing Chair from Birth for Newborn Boys Girls (Light Grey)
- Price
- £50.16
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 6mo ago
Baby Swing Chair with Bluetooth Remote Control Cordless 5-Speed Levels 12 Lullabies & 3 Timers | 3 Adjustable Angles | 5-Point Harness Electric Portable Newborn Rocking for Newborn Boys & Girls
- Price
- £65.54
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 7mo ago
Electric Baby Swing Chair from Birth 06 Months max 9kgPortable Newborn Baby Bouncer with Bluetooth Rocking Rocker Chair 5 Swing Speed 3 Angle Position Remote Control & Touch Panel Pink
- Price
- £72.69
- Rating
- 3.4/5
- Reviews
- 54
- Age
- 8mo ago
Electric Baby Swing Chair from Birth 06 Months max 9kgPortable Newborn Baby Bouncer with Bluetooth Rocking Rocker Chair 5 Swing Speed 3 Angle Position Remote Control & Touch Panel Beige
- Price
- £73.33
- Rating
- 3.4/5
- Reviews
- 54
- Age
- 11mo ago
Uuoeebb Baby Bouncer Portable Electric Baby Swing with Bluetooth 5 Swing Speed 10 Songs 5-Point Harness Remote Control & Touch Panel - Bouncer from Birth for Indoor & Outdoor Use (Dark Black)
- Price
- £75.49
- Rating
- 4.4/5
- Reviews
- 643
- Age
- 8mo ago
Newest
by launch dateElectric Baby Bouncer with Bluetooth Baby Bouncer Chair with 5 Swing Speed 3-Stage Timer and Remote Control Portable Swing Chair from Birth for Newborn Boys Girls (Light Grey)
- Price
- £50.16
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 6mo ago
Baby Swing Chair with Bluetooth Remote Control Cordless 5-Speed Levels 12 Lullabies & 3 Timers | 3 Adjustable Angles | 5-Point Harness Electric Portable Newborn Rocking for Newborn Boys & Girls
- Price
- £65.54
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 7mo ago
Uuoeebb Baby Bouncer Portable Electric Baby Swing with Bluetooth 5 Swing Speed 10 Songs 5-Point Harness Remote Control & Touch Panel - Bouncer from Birth for Indoor & Outdoor Use (Dark Black)
- Price
- £75.49
- Rating
- 4.4/5
- Reviews
- 643
- Age
- 8mo ago
Electric Baby Swing Chair from Birth 06 Months max 9kgPortable Newborn Baby Bouncer with Bluetooth Rocking Rocker Chair 5 Swing Speed 3 Angle Position Remote Control & Touch Panel Pink
- Price
- £72.69
- Rating
- 3.4/5
- Reviews
- 54
- Age
- 8mo ago
Electric Baby Swing Chair from Birth 06 Months max 9kgPortable Newborn Baby Bouncer with Bluetooth Rocking Rocker Chair 5 Swing Speed 3 Angle Position Remote Control & Touch Panel Beige
- Price
- £73.33
- Rating
- 3.4/5
- Reviews
- 54
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
24 rising
Sellers
38
Top-5 brand share
68%
Top 20: 98%
Top-5 click share
34%
Top 20: 70%
Open market
28%
- Graco20%
- cozydwells14%
- Ingenuity13%
- Uuoeebb12%
- JFOVMCYG9%
- Mamas & Papas4%
Baby Swing demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 2.2×
Top Baby Swing search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- electric baby swing40K/yr
- joie baby swing8K/yr
- graco baby swing11K/yr
- baby swing electric6K/yr
- joie swing7K/yr
- electric baby swing chair6K/yr
- nuna leaf6K/yr
- graco swing5K/yr
- joie serina 2in1 swing5K/yr
- mamaroo baby swing4K/yr
What reviews say buyers love and hate about Baby Swing
What buyers mention most, as a share of all reviews.
What buyers love
68% of reviews“Excellent product”
“The gentle rocking”
“feels comfortable”
“Good value for money”
“Keeps the baby entertained & happy”
What buyers complain about
50% of reviews“Easily breaks”
“Swing stopped working after less than 6 uses”
“Although its more expensive than some alternatives”
“Doesnt work”
“Switching off all the time when plugged in, seems faulty”
Baby Swing return rate & reasons
Why buyers send it back, as a share of all return requests.
3.9%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Swing questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
