Is baby spoons profitable to sell on Amazon United Kingdom?

The niche generates £241K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (43/100).

How competitive is the baby spoons niche?

9 brands and 48 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in baby spoons?

Top complaints mined from reviews: Ease Of Use, Ease Of Cleaning, Size-Overall. The return rate is 0.3%.

When does demand for baby spoons peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the baby spoons niche?

Listings span £2.27–£9.09; the average listing price is £5.22 (sweet spot $15–$100). The average incumbent carries 8,666 reviews — the moat a new listing must climb.

baby spoons

Skip it

Prices mostly outside the sweet spot ($2.27–$9.09) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£241K

£241K/yr · 426K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Review moat

Bad8,666.39

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.22

avg listing price — sweet spot $15–$100

Price range

Bad£2.27–£9.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, baby spoons is a £241K/yr Amazon United Kingdom market (426K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 43/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

baby spoons market data

Units sold / yr: 40K–50K; avg 2,000–2,500/product
Revenue / yr: £209K–£261K; units × avg price
Conversion rate: 10.8%
Avg BSR: #9
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 1.8%
Avg brand age: 49 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

Munchkin37%
PandaEar27%
Tommee Tippee15%
NumNum6%
BIBaDO5%
Vital Baby4%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top baby spoons search terms

baby spoons118K/yr -8.3%11.4% conv.
weaning spoons79K/yr -10.5%8.2% conv.
baby spoon41K/yr -18.6%7.5% conv.
munchkin spoons25K/yr +1.6%10.2% conv.
baby spoons 6+ months21K/yr -10.2%12.2% conv.
baby spoons 6 months21K/yr -7.6%10.5% conv.
baby weaning spoon21K/yr -31.2%7.7% conv.
baby feeding spoons16K/yr -1.1%6.9% conv.
weaning spoon13K/yr -0.1%7.1% conv.
self feeding spoons for baby11K/yr -11.5%7.5% conv.

All search terms

Top baby spoons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Munchkin 6 Pack Soft Tip Baby Spoons | Ergonomic Design| Feeding Essentials

Munchkin£2.274.8★17,979 rev

Tommee TippeeEasigrip Self-Feeding Weaning Spoons for Babies 6m+ Pack of 5 Spoons with Easy to Hold Chunky Handles Steriliser and Dishwasher Safe

Tommee Tippee£2.644.8★3,227 rev

PandaEar 7 Pack Silicone Weaning Spoons - Self Feeding Toddler Spoons for 4-6 Months Baby Led Weaning

PandaEar£4.884.6★1,955 rev

Munchkin 4 Pack White Hot Toddler & Baby Spoons | Heat Alert | Baby Feeding

Munchkin£3.124.8★12,334 rev

Munchkin Gentle Dip Baby Weaning Spoons | 3 pack| Multistage | Blue/Green

Munchkin£6.824.8★17,979 rev

Newest

by launch date

PandaEar Silicone Baby Spoons Self Feeding 4 6 Months| 6 Pack Baby Weaning Spoons| Toddler Baby Feeding Spoon| Blw Spoons Baby Utensils| BPA Free (Blue Green Beige)

PandaEar£5.05112 rev

6mo ago

Munchkin 12 Pack Soft Tip Baby Spoons | Ergonomic Handles | Weaning Spoons

Munchkin£5.0817,979 rev

1y ago

Vital Baby Nourish Start weaning Spoons 5pk - Natural

Vital Baby£2.4138 rev

1y ago

Bibado - Dippit Baby Spoon and Dipper Mint & Blue (2-Pack) - Soft Chewable Dipper & Deep Spoon - Two-Hand Sensory Grip - Baby Weaning Set - Weaning Spoons - Baby Gifts - Baby Essentials - 6 Months+

BIBaDO£8.8640 rev

2y ago

Bibado - Dippit Baby Spoon and Dipper Mint & Blue (2-Pack) - Soft Chewable Dipper & Deep Spoon - Two-Hand Sensory Grip - Baby Weaning Set - Weaning Spoons - Baby Gifts - Baby Essentials - 6 Months+

BIBaDO£9.09108 rev

2y ago

What buyers say about baby spoons

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Good quality, easy to clean”

Size-Overall12%

“Great size”

Ease Of Use10%

“Easy to use”

Grip9%

“Has a good grip to them”

Value For Money9%

“Good price”

Ease Of Feeding7%

“Great spoons for little ones”

Color7%

“Love the colour too”

Soft Feel5%

“Soft spoons”

Ease Of Cleaning3%

“Easy to clean”

Strength3%

“Seem quite strong”

What buyers complain about

Ease Of Use14%

“Its also a bit fiddly to get fine bits of food out of the grooves”

Ease Of Cleaning14%

“The only difficulty is in cleaning them”

Size-Overall11%

“The spoon is very loose”

Quality-Overall8%

“Poor quality”

Ease Of Feeding7%

“not brilliant for toddlers to feed them selves with”

Color6%

“These turn blue when the milk gets warm”

Design-Overall6%

“Strange product design”

Thickness6%

“not good as spoons as they're very thick”

Value For Money4%

“Cost they are expensive for just 3 spoons”

Handle Quality3%

“Good handle not a proper spoon shape cant fit very much food on the spoon baby (12m)”

Top return reasons

Size-Overall40%

Color9%

Quality-Overall7%

Handle Quality5%

Material Quality4%

Hard Feel4%

Value For Money3%