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Baby Spoons

Fail

Prices span $2.27–$9.09, mostly outside the sweet spot, so Baby Spoons is a Fail.

Flapen Score
43
43 / 100
Ranks 433 of 638 Baby Products niches · −4 vs the category median of 47
Market size
£241K/yr426K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
53%top-5 click share · 9 brands · 48 sellers

Flapen Score

Baby Spoons against its category

The dotted line is the Baby Products average. Past it, Baby Spoons is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Spoons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Spoons 426K times last year and spent an estimated £241K. The top 5 brands take 91% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
426K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
10.8%
Market size, estimated
£241Ka year
Peak month
July1.3× the quietest month
Top search term
baby spoons118K searches a year

02 · Price

A sale here is worth £5.22.

Listings sell for £5.22 on average, from £2.27 to £9.09. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £5.22 that is £10K to £13K a year per listing.

Average price
£5.22under the $15 to $100 sweet spot
Price range
£2.27–£9.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£10K–£13K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #9 within Nursing & Feeding. It carries 8,666 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#9in Nursing & Feeding
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,666per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Baby Spoons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

48

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

5%

  • Brand 137%
  • Brand 227%
  • Brand 315%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 5%)

Demand

Baby Spoons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Baby Spoons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby spoons118K/yr
  • weaning spoons79K/yr
  • baby spoon41K/yr
  • munchkin spoons25K/yr
  • baby spoons 6+ months21K/yr
  • baby spoons 6 months21K/yr
  • baby weaning spoon21K/yr
  • baby feeding spoons16K/yr
  • weaning spoon13K/yr
  • self feeding spoons for baby11K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Spoons

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Ease Of Use”
0.3%of orders come back
“Its also a bit fiddly to get fine bits of food out of the grooves”
A buyer, on “Ease Of Use”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baby Spoons questions

Answered from the same tracked data.