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Baby Spoons

prices mostly outside the sweet spot ($2.27–$9.09) — Baby Spoons doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 433 of 638 Baby Products niches · −4 vs the category median of 47

Market size 45Growth 20Conversion 90Competition 53Returns 99Price range 0Avg price 14Brand share 22Review moat 22Quality gap 21
This niche Category average · 638 niches

Is Baby Spoons profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Baby Spoons is a £241K/yr Amazon United Kingdom market (426K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 43/100.

Baby Spoons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.1% over the last 90 days and 10.8% of searches end in a purchase.

£241K

revenue / yr

Units sold / yr50K
Search volume / yr-10.1%426K
Conversion rate10.8%
Avg price£5.22

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers9 · 48
Top-5 product click share53%
Open market9%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement91%
New entrants (1y)1· 0 succeeded
Avg rating4.7★
Avg reviews8,666

Top Baby Spoons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£12K£24K£36K£48K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

48

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

5%

  • Munchkin37%
  • PandaEar27%
  • Tommee Tippee15%
  • NumNum6%
  • BIBaDO5%
  • Vital Baby4%
  • Open — no brand owns it (3 brands, 5%)

Baby Spoons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume426KCVR10.8%Products23Brands9Top 5 Brands91%OOS Rate1.8%Rating4.7★Reviews8,666Avg BSR#9
18K13KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Baby Spoons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • baby spoons118K/yr
  • weaning spoons79K/yr
  • baby spoon41K/yr
  • munchkin spoons25K/yr
  • baby spoons 6+ months21K/yr
  • baby spoons 6 months21K/yr
  • baby weaning spoon21K/yr
  • baby feeding spoons16K/yr
  • weaning spoon13K/yr
  • self feeding spoons for baby11K/yr

What reviews say buyers love and hate about Baby Spoons

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall15%

Good quality, easy to clean

Size-Overall12%

Great size

Ease Of Use10%

Easy to use

Grip9%

Has a good grip to them

Value For Money9%

Good price

What buyers complain about

78% of reviews
Ease Of Use14%

Its also a bit fiddly to get fine bits of food out of the grooves

Ease Of Cleaning14%

The only difficulty is in cleaning them

Size-Overall11%

The spoon is very loose

Quality-Overall8%

Poor quality

Ease Of Feeding7%

not brilliant for toddlers to feed them selves with

Baby Spoons return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Color
9%
3Quality-Overall
7%
4Handle Quality
5%
5Material Quality
4%

Common Baby Spoons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baby Spoons 43/100 on Amazon United Kingdom — Skip it. The niche generates £241K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -10.1% over the last 90 days.
Search demand for Baby Spoons on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.