Baby Shampoo
brand-locked demand (top 5 brands take 100% of clicks) — Baby Shampoo doesn't clear our bar today.
Flapen Score
Ranks 581 of 638 Baby Products niches · −12 vs the category median of 47
Is Baby Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Shampoo is a £138K/yr Amazon United Kingdom market (311K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Baby Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.1% over the last 90 days and 11.5% of searches end in a purchase.
£138K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 13 products
Top Baby Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Johnsons Baby Shampoo 500ml (Pack of 1) No More Tears
- Price
- £1.78
- Rating
- 4.6/5
- Reviews
- 582
- Age
- 3y ago
Johnsons Baby Shampoo 200 ml Multi
- Price
- £4.55
- Rating
- 4.7/5
- Reviews
- 8,255
- Age
- 8y ago
Johnsons Baby Top to Toe Wash (1 x 500 ml) Gentle & Mild Head to Toe Wash for Newborn Care Newborn Essentials No More Tears Suitable for Babies First Bath Kids and Adults
- Price
- £1.76
- Rating
- 4.7/5
- Reviews
- 1,638
- Age
- 5y ago
Aveeno Baby Daily Care 2-in-1 Shampoo and Conditioner (1x 250ml) Gentle Baby Shampoo and Conditioner with Natural Oat Extract to Cleanse Scalp and Hair Haircare Suitable for Sensitive Skin
- Price
- £3.40
- Rating
- 4.8/5
- Reviews
- 1,468
- Age
- 4y ago
Johnsons Baby Shampoo 2 x 500ml (1000ml Shampoo)
- Price
- £7.13
- Rating
- 4.5/5
- Reviews
- 678
- Age
- 14y ago
Trending
90-day click momentum
Johnsons Baby Shampoo Yellow 750 ml (Pack of 1)
- Price
- £5.31
- Rating
- 4.7/5
- Reviews
- 8,255
- Age
- 5y ago
Johnsons Baby Shampoo 200 ml Multi
- Price
- £4.55
- Rating
- 4.7/5
- Reviews
- 8,255
- Age
- 8y ago
Johnsons Baby Shampoo 500ml (Pack of 1) No More Tears
- Price
- £1.78
- Rating
- 4.6/5
- Reviews
- 582
- Age
- 3y ago
Johnsons Baby Shampoo 200 ml Pure & Gentle Care Pack of 3
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 314
- Age
- 6y ago
Johnsons Baby Shampoo 300ml
- Price
- £2.06
- Rating
- 4.8/5
- Reviews
- 1,230
- Age
- 16y ago
Newest
by launch date
Childs Farm Baby Shampoo & Body Wash Baby Soft Scent Tear-free | Gently Cleanses & Soothes | Suitable for Newborns with Dry Sensitive Skin 250ml
- Price
- £2.82
- Rating
- 4.7/5
- Reviews
- 366
- Age
- 1y ago
Johnsons Baby Shampoo 500ml (Pack of 1) No More Tears
- Price
- £1.78
- Rating
- 4.6/5
- Reviews
- 582
- Age
- 3y ago
Aveeno Baby Kids Shampoo 250ml | Enriched with Soothing Oat & Shea Butter | Childrens Shampoo Developed for Your Little Superhero | Childrens Toiletries Sets
- Price
- £3.52
- Rating
- 4.7/5
- Reviews
- 1,031
- Age
- 4y ago
Aveeno Baby Daily Care 2-in-1 Shampoo and Conditioner (1x 250ml) Gentle Baby Shampoo and Conditioner with Natural Oat Extract to Cleanse Scalp and Hair Haircare Suitable for Sensitive Skin
- Price
- £3.40
- Rating
- 4.8/5
- Reviews
- 1,468
- Age
- 4y ago
AVEENO Baby Daily Care Gentle Bath & Wash (1 x 400ml) Tear-Free Baby Wash with Gentle Fragrance with Prebiotic Colloidal Oatmeal Gently Cleanses & Leaves Skin Feeling Moisturised For Sensitive Skin
- Price
- £3.51
- Rating
- 4.8/5
- Reviews
- 2,867
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
95
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Johnson's Baby42%
- Johnson's37%
- Aveeno Baby15%
- Childs Farm4%
- WELEDA2%
Baby Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Baby Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baby shampoo188K/yr
- johnsons baby shampoo80K/yr
- johnson baby shampoo20K/yr
- johnsons shampoo5K/yr
- baby shampoo johnsons4K/yr
- shampoo baby4K/yr
- newborn shampoo3K/yr
- baby hair wash3K/yr
- baby shampoo newborn3K/yr
What reviews say buyers love and hate about Baby Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“So gentle”
“Aveeno products are all very good”
“Nice subtle fragrance”
“Worth to buy”
“Perfect for sensitive skin”
What buyers complain about
61% of reviews“Something happened to Johnsons baby over the years, left my lil one with a rash, discarded of”
“It does not smell of anything much at all”
“Overpriced”
“the price I found it really dried my daughter's hair out”
“all the liquid leaked out”
Baby Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
