How competitive is the Baby Scan Photo Frames niche on Amazon United Kingdom?

38 brands and 66 sellers compete in Baby Scan Photo Frames on Amazon United Kingdom. The top 5 Baby Scan Photo Frames products take 36% of clicks and its top 5 brands hold 41% of demand.

What do buyers complain about in Baby Scan Photo Frames?

Baby Scan Photo Frames buyers on Amazon United Kingdom complain most about Adhesion/Stickiness, Mounting, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Baby Scan Photo Frames niche?

Baby Scan Photo Frames sells for £8.32 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.98–£23.57. The average incumbent carries 394 reviews — the moat a new listing must climb.

Baby Scan Photo Frames

Baby Scan Photo Frames shows low returns (0.8%), but a small market ($47K/yr) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

Top 30% of 638 Baby Products niches · +5 vs the category median of 47

This niche Category average · 638 niches

Is Baby Scan Photo Frames profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Baby Scan Photo Frames is a £47K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Baby Scan Photo Frames: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.7% over the last 90 days and 3.8% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr6K

Search volume / yr-13.7%148K

Conversion rate3.8%

Avg price£8.32

Who owns the niche?

The top 5 brands hold 41% of demand, so 59% of the market is open.

59%

open market share

Brands · sellers38 · 66

Top-5 product click share36%

Open market59%

Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 41 products

Top Baby Scan Photo Frames products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Petit Cheri Baby Scan Photo Frame with Elephant Attachment Gift

Price: £6.84
Rating: 4.8/5
Reviews: 676
Age: 4y ago

VonHaus Baby Scan Photo Frame for (3x) 5 x 3.5cm Photographs | Aluminium | Triple Hinge | Multi Aperture Collage Picture Display | Personalised Gift Idea for Expecting Mothers Friends or Family

Price: £9.64
Rating: 4.7/5
Reviews: 1,987
Age: 12y ago

The first time we saw you personalised Baby Scan Photo Frame

Price: £10.86
Rating: 4.7/5
Reviews: 60
Age: 9y ago

Babys First Scan Wooden Photo Frame Pregnancy Ultrasound Image Keepsake Gift

Price: £6.64
Rating: 4.5/5
Reviews: 24
Age: 1y ago

Widdop and Co Grandchild Baby Scan Photo Frame - Picture Frame for Grandparents - We Cant Wait To Meet You - White with Grey Hearts & Hanging Bear Charm 4 x 3 - Sentimental Mememto Gift

Price: £8.49
Rating: 4.9/5
Reviews: 27
Age: 1y ago

Newest

by launch date

Babys First Scan Photo Frame Wooden Ultrasound Image Keepsake Gift 9950

Price: £5.74
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Baby First Scan Photo Frames Pregnancy Announcement Shower Decor Gifts Pregnancy Countdown Weeks Wooden Ultrasound Baby Sonogram Picture Frame Weeks Calendar Baby Scan Frame for Mum to Be Gifts

Price: £6.09
Rating: 4.4/5
Reviews: 4
Age: 6mo ago

ROYUEXT Baby Ultrasound Photo Frame Ultrasound Photo Frame with Countdown Weeks Mum to be Gifts Pregnancy Countdown Calendar 24 x 12.8 cm White

Price: £8.17
Rating: 5.0/5
Reviews: 5
Age: 10mo ago

Hearts Sign Glowing Light Up Photo Frames Ultrasound Picture Frame Baby Scan Photo Frames Acrylic Frame with Wooden Base for New Mum To Be | Unique Sonogram Gifts(Single Color)

Price: £13.95
Rating: 4.2/5
Reviews: 5
Age: 11mo ago

Baby Scan Photo Frames Wooden Double-Side Ultrasound Picture Frame Mum to be & Baby Announcement Gifts Y5YESMXK

Price: £3.98
Rating: 3.0/5
Reviews: 4
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

38 rising

Sellers

Top-5 brand share

41%

Top 20: 83%

Top-5 click share

36%

Top 20: 80%

Open market

53%

Petit Cheri12%
Widdop and Co10%
VonHaus7%
Bambino6%
ukgiftstoreonline6%
YöL6%

Baby Scan Photo Frames demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume148KCVR3.8%Products41Brands38Top 5 Brands41%OOS Rate10.6%Rating4.5★Reviews394Avg BSR#246

Peak months: Dec · busiest ÷ quietest = 1.6×

Top Baby Scan Photo Frames search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

baby scan photo frames64K/yr -13.1%3.3% conv.
baby scan frame22K/yr -14.6%3.2% conv.
scan photo frame21K/yr -20.3%2.7% conv.
baby scan photo frame11K/yr +4.1%2.5% conv.
scan picture frame9K/yr -17.5%2.9% conv.
ultrasound picture frame8K/yr -26.8%1.1% conv.
baby scan gifts7K/yr +7.7%0.8% conv.
baby scan5K/yr -8.1%2.0% conv.

What reviews say buyers love and hate about Baby Scan Photo Frames

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Quality-Overall23%

“It feels well made”

Design-Overall11%

“beautiful design, would recommend”

Gifting Purpose11%

“Gift”

Frame Quality11%

“Lovely frame”

Value For Money11%

“Good value for money”

What buyers complain about

72% of reviews

Adhesion/Stickiness13%

“Sticker Damage”

Mounting10%

“The product isnt even able to hang the weeks on as the hooks arent in the right place”

Quality-Overall10%

“looks cheap”

Durability10%

“Broken”

Size-Overall5%

“was smaller than I imagined”

Baby Scan Photo Frames return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality

31%

2Size-Overall

19%

3Quality-Overall

13%

4Advertised Vs Actual Product

5Scratch Resistance

Common Baby Scan Photo Frames questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baby Scan Photo Frames 52/100 on Amazon United Kingdom — Worth a look. The niche generates £47K/yr across 41 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -13.7% over the last 90 days.