baby scan photo frames
Worth a lookShows low returns (0.8%), but a small market ($47K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great393.71avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.98–£23.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.32avg listing price — sweet spot $15–$100
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 148K searches
According to Flapen's Amazon United Kingdom niche tracking, baby scan photo frames is a £47K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
baby scan photo frames market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £42K–£50K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #246
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 71%
- Out of stock
- 10.6%
- Avg brand age
- 36 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
66
Top-5 brand share
41%
Top 20: 83%
Top-5 click share
36%
Top 20: 80%
Open market
53%
- Petit Cheri12%
- Widdop and Co10%
- VonHaus7%
- Bambino6%
- ukgiftstoreonline6%
- YöL6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top baby scan photo frames search terms
- baby scan photo frames64K/yr
- baby scan frame22K/yr
- scan photo frame21K/yr
- baby scan photo frame11K/yr
- scan picture frame9K/yr
- ultrasound picture frame8K/yr
- baby scan gifts7K/yr
- baby scan5K/yr
Top baby scan photo frames products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Petit Cheri Baby Scan Photo Frame with Elephant Attachment Gift
Petit Cheri£6.844.8★676 rev
VonHaus Baby Scan Photo Frame for (3x) 5 x 3.5cm Photographs | Aluminium | Triple Hinge | Multi Aperture Collage Picture Display | Personalised Gift Idea for Expecting Mothers Friends or Family
VonHaus£9.644.7★1,987 rev
The first time we saw you personalised Baby Scan Photo Frame
ukgiftstoreonline£10.864.7★60 rev
Babys First Scan Wooden Photo Frame Pregnancy Ultrasound Image Keepsake Gift
YöL£6.644.5★24 rev
Widdop and Co Grandchild Baby Scan Photo Frame - Picture Frame for Grandparents - We Cant Wait To Meet You - White with Grey Hearts & Hanging Bear Charm 4 x 3 - Sentimental Mememto Gift
Widdop and Co£8.494.9★27 rev
Newest
by launch date
Babys First Scan Photo Frame Wooden Ultrasound Image Keepsake Gift 9950
Widdle Gifts£5.740 rev
Baby First Scan Photo Frames Pregnancy Announcement Shower Decor Gifts Pregnancy Countdown Weeks Wooden Ultrasound Baby Sonogram Picture Frame Weeks Calendar Baby Scan Frame for Mum to Be Gifts
JiangZShangM£6.094 rev
ROYUEXT Baby Ultrasound Photo Frame Ultrasound Photo Frame with Countdown Weeks Mum to be Gifts Pregnancy Countdown Calendar 24 x 12.8 cm White
ROYUEXT£8.175 rev
Hearts Sign Glowing Light Up Photo Frames Ultrasound Picture Frame Baby Scan Photo Frames Acrylic Frame with Wooden Base for New Mum To Be | Unique Sonogram Gifts(Single Color)
Generic£13.955 rev
Baby Scan Photo Frames Wooden Double-Side Ultrasound Picture Frame Mum to be & Baby Announcement Gifts Y5YESMXK
ALLY-MAGIC£3.984 rev
Trending
90-day click momentumBabys First Scan Photo Frame Wooden Ultrasound Image Keepsake Gift 9950
Widdle Gifts£5.740.0★
Baby First Scan Photo Frames Pregnancy Announcement Shower Decor Gifts Pregnancy Countdown Weeks Wooden Ultrasound Baby Sonogram Picture Frame Weeks Calendar Baby Scan Frame for Mum to Be Gifts
JiangZShangM£6.094.4★
ZEEYUAN Baby Scan Photo Frame with Countdown Weeks Wooden Baby Sonogram Picture Frame Pregnancy Announcement Ultrasound Picture Frame for Pregnant
ZEEYUAN£8.214.6★
ROYUEXT Baby Ultrasound Photo Frame Ultrasound Photo Frame with Countdown Weeks Mum to be Gifts Pregnancy Countdown Calendar 24 x 12.8 cm White
ROYUEXT£8.175.0★
The first time we saw you personalised Baby Scan Photo Frame
ukgiftstoreonline£10.864.7★
What buyers say about baby scan photo frames
What buyers praise and complain about, mined from review topics.What buyers love
“It feels well made”
“beautiful design, would recommend”
“Gift”
“Lovely frame”
“Good value for money”
“As described”
“the size wasnt too small”
“Sturdy and very well made”
“Lovely scan picture frame”
“Thick and sturdy”
What buyers complain about
“Sticker Damage”
“The product isnt even able to hang the weeks on as the hooks arent in the right place”
“looks cheap”
“Broken”
“was smaller than I imagined”
“The writing on the photo frame is faded considerably”
“Not very stable falls over easily”
“Not very stable falls over easily”
“the vinyl doesnt fit into the wooden stand properly”
“looks more expensive than its price suggests”
Top return reasons
Common questions
- Is baby scan photo frames profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 41 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the baby scan photo frames niche?
- 38 brands and 66 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in baby scan photo frames?
- Top complaints mined from reviews: Adhesion/Stickiness, Mounting, Quality-Overall. The return rate is 0.8%.
- When does demand for baby scan photo frames peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the baby scan photo frames niche?
- Listings span £3.98–£23.57; the average listing price is £8.32 (sweet spot $15–$100). The average incumbent carries 394 reviews — the moat a new listing must climb.