Baby Safety

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months

72K

Growth, 90 days vs prior 90

+9.1%

Conversion, latest week

4.8%

Market size, estimated

£30Ka year

Peak month

July1.6× the quietest month

Top search term

baby safety31K searches a year

Listings sell for £8.73 on average, from £3.34 to £27.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.73 that is £873 to £2K a year per listing.

Average price

£8.73under the $15 to $100 sweet spot

Price range

£3.34–£27.25

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£873–£2K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #10 within Safety Equipment. It carries 5,053 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#10in Safety Equipment

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,053per listing

Listings tracked

28

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

44 months