Baby Rattle

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months

272K

Growth, 90 days vs prior 90

+2.0%

Conversion, latest week

4.0%

Market size, estimated

£91Ka year

Peak month

December2.2× the quietest month

Top search term

baby rattle73K searches a year

Listings sell for £8.27 on average, from £2.96 to £18.62. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £8.27 that is £827 to £2K a year per listing.

Average price

£8.27under the $15 to $100 sweet spot

Price range

£2.96–£18.62

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£827–£2K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #44 within Soothers & Teethers. It carries 4,255 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

9.4%

Average rank

#44in Soothers & Teethers

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,255per listing

Listings tracked

41

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months