Baby Pillow

Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months

387K

Growth, 90 days vs prior 90

-8.0%

Conversion, latest week

1.1%

Market size, estimated

£57Ka year

Peak month

January1.5× the quietest month

Top search term

baby pillow137K searches a year

Listings sell for £13.14 on average, from £4.95 to £39.58. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £13.14 that is £0 to £1K a year per listing.

Average price

£13.14under the $15 to $100 sweet spot

Price range

£4.95–£39.58

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #73 within Nursery. It carries 1,746 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

76%

Out of stock, average day

23.8%

Average rank

#73in Nursery

Average rating

4.20 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,746per listing

Listings tracked

42

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months