baby monitor with phone app
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£53.01avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Price range
Good£12.19–£180.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£283K£283K/yr · 128K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,517.04avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, baby monitor with phone app is a £283K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
baby monitor with phone app market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £212K–£265K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 15.4%
- Avg brand age
- 27 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
50
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
5%
- BOIFUN42%
- nooie27%
- jeeber13%
- momcozy5%
- HelloBaby5%
- Tapo4%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Top baby monitor with phone app search terms
- boifun baby monitor28K/yr
- wifi baby monitor14K/yr
- baby monitor with app13K/yr
- nooie baby monitor12K/yr
- baby monitor wifi9K/yr
- nooie camera8K/yr
- smart baby monitor11K/yr
- wifi baby monitor with phone app6K/yr
- nooie7K/yr
- boifun5K/yr
Top baby monitor with phone app products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Boifun 2K 2.4GHz WiFi Baby Monitor Phone App & 5 Screen Control Smart Night Light Night Vision Cry Motion Sound Detect 360 Camera Smartphone PTZ Auto-tracking Humidity Temperature 4X Zoom
BOIFUN£69.884.5★1,989 rev
Nooie Baby Monitor WiFi 2K Baby Monitor with Camera and Night Vision Video Baby monitor Baby Camera with Motion/Sound Detection Remote APP Control Two Way Audio Work with Alexa Cloud/SD Storage
nooie£12.194.3★572 rev
nooie Baby Monitor WiFi Monitor with Camera and 2K Night Vision 360-degree Baby Camera Video Baby Monitor AI Motion Tracking Sounds and Motion Detection Works with Alexa SD Card/Cloud Indoor Baby
nooie£21.824.1★791 rev
jeeber 2K Wifi Smart Video Baby Monitor with Camera Phone App & 5 Screen Control Motion & Cry Detection Night Vision Two-Way Talk Lullabies Temperature Sensor 2.4GHz Wifi Only 360 PTZ
jeeber£61.774.7★1,025 rev
jeeber 1080P Wifi Video Baby Monitor with App 4 IPS Screen HD Night Vision Motion & Cry Detection 360 PTZ Camera Two-Way Talk Lullabies Temperature Sensor Feeding Reminder Virtual Fence
jeeber£45.424.6★338 rev
Newest
by launch dateNooie Baby Monitor WiFi 2K Baby Monitor with Camera and Night Vision Video Baby monitor Baby Camera with Motion/Sound Detection Remote APP Control Two Way Audio Work with Alexa Cloud/SD Storage
nooie£12.19572 rev
Momcozy BM04 Smart WiFi Baby Monitor with 2 Cameras 5 1080P Split Screen Video Baby Monitor with Camera and Audio Clear Night Vision 5000mAh Battery 2-Way Audio
momcozy£180.4438 rev
jeeber 1080P Wifi Video Baby Monitor with App 4 IPS Screen HD Night Vision Motion & Cry Detection 360 PTZ Camera Two-Way Talk Lullabies Temperature Sensor Feeding Reminder Virtual Fence
jeeber£45.42338 rev
2026 Upgraded Boifun Baby Monitor with Camera and Night Vision No WiFi 4-inch Crystal Clear IPS Screen 2-Way Talk Temperature & Sound Alerts 3x Zoom Lullaby Feeding Reminder LED Sound Indicator
BOIFUN£33.076,102 rev
BOIFUN 4MP 2.4/5Ghz WiFi Baby Monitor with Night Vision 5.5 Screen App Control Face CoveringProne Sleeping Detection 360 PTZ Cry Motion Detection Auto-Tracking Adjustable Night Light
BOIFUN£73.08186 rev
Trending
90-day click momentumMomcozy BM04 Smart WiFi Baby Monitor with 2 Cameras 5 1080P Split Screen Video Baby Monitor with Camera and Audio Clear Night Vision 5000mAh Battery 2-Way Audio
momcozy£180.444.8★
CuboAi CuboAi Smart Baby Monitor 3: Sleep Safety Alerts for Covered Face Rollover 2.5K QHD Night Vision WiFi Camera 2-Way Audio Humidity Sensor Lullabies. App Control (Wall Mount Set)
CüboAi£140.713.3★
BOIFUN Add-On Camera for Baby 6T 2K WiFi Baby Monitor Night Light 360 Camera Motion & Cry & Noise Detect Auto-tracking Temperature&Humidity Sensor Night Vision 2-Way Audio Custom Alarm Area
BOIFUN£58.684.5★
nooie Baby Monitor with 32G SD 360-degree 2K Baby WiFi Monitor Smart Baby Monitor with Motion Tracking IR Night Vision 2 Way Audio &Sound Detection Works with Alexa SD Card and Cloud
nooie£26.984.4★
HelloBaby Monitor with Camera and Audio 5 Large Screen with 3500mAh Battery Remote Pan-Tilt-Zoom Camera Two-Way Talk ECO-Mode Auto-Night Vision Range up to 960ft and No WiFi
HelloBaby£40.354.4★
What buyers say about baby monitor with phone app
What buyers praise and complain about, mined from review topics.What buyers love
“Decent-ish camera”
“Clear quality”
“Best value”
“Easy to install”
“Easy to use”
“the night vision is clear”
“Clear picture”
“Easy to connect”
“Exactly as shown”
“Battery seems good”
What buyers complain about
“lost connectivity”
“It will break”
“it would not hold charge”
“Doesnt work well”
“poor quality”
“the camera has stopped working”
“Its definitely not worth it for the price”
“Sound sometimes seems to get some weird high pitched noise”
“Tricky set up”
“The battery life is a little shakey”
Top return reasons
Common questions
- Is baby monitor with phone app profitable to sell on Amazon United Kingdom?
- The niche generates £283K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the baby monitor with phone app niche?
- 8 brands and 50 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in baby monitor with phone app?
- Top complaints mined from reviews: Connectivity-Overall, Durability, Charging. The return rate is 2.6%.
- When does demand for baby monitor with phone app peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the baby monitor with phone app niche?
- Listings span £12.19–£180.44; the average listing price is £53.01 (sweet spot $15–$100). The average incumbent carries 3,517 reviews — the moat a new listing must climb.