Baby Milestone Cards

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months

237K

Growth, 90 days vs prior 90

-7.0%

Conversion, latest week

4.2%

Market size, estimated

£64Ka year

Peak month

January1.3× the quietest month

Top search term

baby milestone cards98K searches a year

Listings sell for £6.35 on average, from £3.05 to £11.52. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.35 that is £2K to £3K a year per listing.

Average price

£6.35under the $15 to $100 sweet spot

Price range

£3.05–£11.52

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #90 within Gifts & Keepsakes. It carries 416 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

8.0%

Average rank

#90in Gifts & Keepsakes

Average rating

4.64 starsAmazon United Kingdom average 4.36 stars

Average reviews

416per listing

Listings tracked

26

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

21 months