baby memory book
Skip itSoft demand (-9.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great468.54avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.58avg listing price — sweet spot $15–$100
Price range
Good£5.07–£24.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£88K£88K/yr · 247K searches
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, baby memory book is a £88K/yr Amazon United Kingdom market (247K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
baby memory book market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £81K–£109K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 92%
- Out of stock
- 3.3%
- Avg brand age
- 41 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
72
Top-5 brand share
61%
Top 20: 97%
Top-5 click share
44%
Top 20: 81%
Open market
32%
- Hyggartn16%
- Lanpn14%
- Hugs & Kisses14%
- Tiny Trees9%
- Bibi & Beau8%
- Eviepops Prints7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.2×
Top baby memory book search terms
- baby memory book77K/yr
- baby book memory26K/yr
- baby journal24K/yr
- baby record book22K/yr
- baby scrapbook19K/yr
- baby milestone book12K/yr
- baby first year memory book7K/yr
- baby keepsake book8K/yr
- baby journal from birth10K/yr
- baby memory books from birth8K/yr
Top baby memory book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YöL Hugs & Kisses Baby Milestone Journal Keepsake Toddler Newborn Shower Christening Gift Diary
Hugs & Kisses£5.074.7★4,940 rev
Hyggartn Baby Memory Book My First Year Journal with Stickers (84 Pages) Gender-Neutral Keepsake for Boys & Girls Thoughtful Gift for New Parents
Hyggartn£12.134.7★36 rev
Baby Memory Book - Photo Journal for Boys or Girls | From Birth to Age 5 | New Baby Gift Milestone Tracker Scrapbook Newborn Photo Album
Bibi & Beau£16.994.7★563 rev
Eviepops Prints Baby Memory Book Luxury Keepsake Gift for Mum to be Milestone Record & Photo Album Birth to Age 5 Gender Neutral for Boy or Girl Linen Fabric Safari Journal Scrapbook Baby Shower
Eviepops Prints£24.315.0★76 rev
Lanpn Hello Baby First 5 Year Memory Book for Boy Girl - Linen Hardcover Baby Book Keepsake for New Parents - Newborn Baby Journal Scrapbook Photo Album Baby Milestone Book (Beige 154 Pages)
Lanpn£17.684.7★685 rev
Newest
by launch date
Hello Baby Memory Book Milestone Record Journal & Scrapbook from Birth
AISBUGUR£17.118 rev
Baby Memory Book My First Year Journal with Stickers Rainbow Design Gender-Neutral Keepsake for Boys & Girls Thoughtful Gift for New Parents
Hyggartn£11.5911 rev
Mexlyca Baby Memory Book for Boy or Girl - First 3 Year Keepsake Album from Pregnancy to Age Three Pregnancy Journal and Memory Book - Lovely Must Have Gift for First Time Moms to Be Baby Party Gift
Mexlyca£9.0134 rev
Keepsake Baby Memory Book First 5 Years Milestone Scrapbook 160 Pages
AISBUGUR£20.7914 rev
Pregnancy Journal & Planner | Gift for Expecting Mums | Memory Book to Capture Every Milestone | Month-by-Month Scrapbook & Photo Album for baby Boys and Girls | Includes Calendar & Checklist
kidproducts all your child needs£10.17112 rev
Trending
90-day click momentumHello Baby Memory Book Milestone Record Journal & Scrapbook from Birth
AISBUGUR£17.115.0★
Baby Memory Book My First Year Journal with Stickers Rainbow Design Gender-Neutral Keepsake for Boys & Girls Thoughtful Gift for New Parents
Hyggartn£11.595.0★
Keepsake Baby Memory Book First 5 Years Milestone Scrapbook 160 Pages
AISBUGUR£20.794.9★
Mexlyca Baby Memory Book for Boy or Girl - First 3 Year Keepsake Album from Pregnancy to Age Three Pregnancy Journal and Memory Book - Lovely Must Have Gift for First Time Moms to Be Baby Party Gift
Mexlyca£9.014.6★
Baby Memory Book with Linen Cover My First Year Keepsake Album 84 Pages with Stickers Baby Journal for Boys and Girls (Linen beige)
Hyggartn£13.784.1★
What buyers say about baby memory book
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Good value”
“Baby shower gift”
“elegant black-and-white design”
“Extra space for collecting memories”
“Lovely journal with a clean, neutral design”
“perfect for recording your little ones first year”
“Easy to Use”
“Perfect size”
“durable”
What buyers complain about
“A little thin”
“Price/quality ratio not good”
“Bigger than I expected”
“sticky reside on the front”
“Misleading product advert - Ive ordered”
“extremely thin with only 50 pages”
“heavy weighting on post baby being here, not pregnancy”
“looked much more expensive than it was”
“Some of the photo frames are an annoying size”
“not so comfortable to write in”
Top return reasons
Common questions
- Is baby memory book profitable to sell on Amazon United Kingdom?
- The niche generates £88K/yr across 39 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the baby memory book niche?
- 24 brands and 72 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in baby memory book?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 1.3%.
- When does demand for baby memory book peak?
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the baby memory book niche?
- Listings span £5.07–£24.95; the average listing price is £13.58 (sweet spot $15–$100). The average incumbent carries 469 reviews — the moat a new listing must climb.