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Baby Memory Book

soft demand (-9.2% this quarter) — Baby Memory Book doesn't clear our bar today.

Flapen Score

48
Skip it

Top 46% of 638 Baby Products niches · +1 vs the category median of 47

Market size 22Growth 20Conversion 33Competition 68Returns 90Price range 50Avg price 63Brand share 73Review moat 77Quality gap 23
This niche Category average · 638 niches

Is Baby Memory Book profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Baby Memory Book is a £88K/yr Amazon United Kingdom market (247K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Baby Memory Book: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.2% over the last 90 days and 2.6% of searches end in a purchase.

£88K

revenue / yr

Units sold / yr8K
Search volume / yr-9.2%247K
Conversion rate2.6%
Avg price£13.58

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers24 · 72
Top-5 product click share44%
Open market39%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement92%
New entrants (1y)10· 2 succeeded
Avg rating4.6★
Avg reviews469

Top Baby Memory Book products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

72

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

44%

Top 20: 81%

Open market

32%

  • Hyggartn16%
  • Lanpn14%
  • Hugs & Kisses14%
  • Tiny Trees9%
  • Bibi & Beau8%
  • Eviepops Prints7%

Baby Memory Book demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume247KCVR2.6%Products39Brands24Top 5 Brands61%OOS Rate3.3%Rating4.6★Reviews469Avg BSR#30
13K8KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Top Baby Memory Book search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • baby memory book77K/yr
  • baby book memory26K/yr
  • baby journal24K/yr
  • baby record book22K/yr
  • baby scrapbook19K/yr
  • baby milestone book12K/yr
  • baby first year memory book7K/yr
  • baby keepsake book8K/yr
  • baby journal from birth10K/yr
  • baby memory books from birth8K/yr

What reviews say buyers love and hate about Baby Memory Book

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall24%

Good Quality

Value For Money23%

Good value

Gifting Purpose16%

Baby shower gift

Design-Overall9%

elegant black-and-white design

Storage Capacity3%

Extra space for collecting memories

What buyers complain about

67% of reviews
Thickness12%

A little thin

Quality-Overall11%

Price/quality ratio not good

Size-Overall11%

Bigger than I expected

Adhesion/Stickiness8%

sticky reside on the front

Advertised Vs Actual Product6%

Misleading product advert - Ive ordered

Baby Memory Book return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

46%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
27%
2Gifting Purpose
16%
3Quality-Overall
12%
4Value For Money
7%
5Advertised Vs Actual Product
7%

Common Baby Memory Book questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baby Memory Book 48/100 on Amazon United Kingdom — Skip it. The niche generates £88K/yr across 39 tracked products. 2 of 10 products launched in the last 360 days are still selling. Search demand moved -9.2% over the last 90 days.
Search demand for Baby Memory Book on Amazon United Kingdom peaks in Dec, where the busiest month runs 2.2× the quietest.