Baby Massage Oil
brand-locked demand (top 5 brands take 100% of clicks) — Baby Massage Oil doesn't clear our bar today.
Flapen Score
Ranks 550 of 638 Baby Products niches · −10 vs the category median of 47
Is Baby Massage Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Massage Oil is a £204K/yr Amazon United Kingdom market (209K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Baby Massage Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -15.4% over the last 90 days and 11.5% of searches end in a purchase.
£204K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 13 products
Top Baby Massage Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Kokoso Baby - Organic Coconut Oil - 100% Natural Baby Oil - For Dry Sensitive Skin & Eczema Prone Skin - Ultra Lightweight & Non Greasy - Suitable from Newborn Upwards - 70g
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 2,401
- Age
- 5y ago
Kokoso Baby Organic Coconut Oil - Moisturising 100% Natural Baby Oil for Baby Massage Dry Sensitive and Normal Baby Skin - 200ml
- Price
- £8.18
- Rating
- 4.6/5
- Reviews
- 2,401
- Age
- 4y ago
Kokoso Baby - Coconut Oil Baby Lotion Unfragranced - Organic Coconut Oil & Sweet Almond Oil - Moisturises & Nourishes - Suitable for Dry Sensitive & Eczema Prone Skin - 190ml
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 605
- Age
- 6y ago
Kokoso Baby - Happy Scalp Cream for Baby - Organic Coconut Oil Aloe Vera & Celery Seed Extract - Moisturises & Soothes Dry Scalps - Fragrance-Free pH Balanced Formula - 50ml
- Price
- £8.37
- Rating
- 4.5/5
- Reviews
- 1,727
- Age
- 4y ago
Mustela Baby Oil 100ml
- Price
- £16.69
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 8mo ago
Trending
90-day click momentumMustela Baby Oil 100ml
- Price
- £16.69
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 8mo ago
Mustela PN HUILE DE MASSAGE 100 ML/ PN MASSAGE OLIE 100 ML
- Price
- £8.65
- Rating
- 4.6/5
- Reviews
- 1,420
- Age
- 10y ago
Kokoso Baby Organic Coconut Oil - Moisturising 100% Natural Baby Oil for Baby Massage Dry Sensitive and Normal Baby Skin - 200ml
- Price
- £8.18
- Rating
- 4.6/5
- Reviews
- 2,401
- Age
- 4y ago
Kokoso Baby - Organic Coconut Oil - 100% Natural Baby Oil - For Dry Sensitive Skin & Eczema Prone Skin - Ultra Lightweight & Non Greasy - Suitable from Newborn Upwards - 70g
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 2,401
- Age
- 5y ago
Kokoso Baby - Coconut Oil Baby Lotion Unfragranced - Organic Coconut Oil & Sweet Almond Oil - Moisturises & Nourishes - Suitable for Dry Sensitive & Eczema Prone Skin - 190ml
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 605
- Age
- 6y ago
Newest
by launch dateMustela Baby Oil 100ml
- Price
- £16.69
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 8mo ago
Kokoso Baby - Happy Scalp Cream for Baby - Organic Coconut Oil Aloe Vera & Celery Seed Extract - Moisturises & Soothes Dry Scalps - Fragrance-Free pH Balanced Formula - 50ml
- Price
- £8.37
- Rating
- 4.5/5
- Reviews
- 1,727
- Age
- 4y ago
Kokoso Baby Organic Coconut Oil - Moisturising 100% Natural Baby Oil for Baby Massage Dry Sensitive and Normal Baby Skin - 200ml
- Price
- £8.18
- Rating
- 4.6/5
- Reviews
- 2,401
- Age
- 4y ago
Kokoso Baby - Organic Coconut Oil - 100% Natural Baby Oil - For Dry Sensitive Skin & Eczema Prone Skin - Ultra Lightweight & Non Greasy - Suitable from Newborn Upwards - 70g
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 2,401
- Age
- 5y ago
Mustela Baby Oil Massage Spray 100ml
- Price
- £7.81
- Rating
- 4.7/5
- Reviews
- 10,658
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Kokoso85%
- Mustela11%
- Good Bubble3%
- Neal's Yard Remedies2%
- Open — no brand owns it (0%)
Baby Massage Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Baby Massage Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kokoso baby coconut oil51K/yr
- kokoso39K/yr
- mustela baby oil15K/yr
- baby coconut oil20K/yr
- baby massage oil15K/yr
- mustela oil8K/yr
- coconut oil baby12K/yr
- coconut oil for baby skin13K/yr
- kokoso baby8K/yr
- baby massage oil newborn7K/yr
What reviews say buyers love and hate about Baby Massage Oil
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Good quality”
“mild in smell”
“Moisturising”
“Makes his hair shine and soft”
“it's worth the money”
What buyers complain about
58% of reviews“I would describe the smell as unpleasant”
“Size is too small”
“A little expensive”
“My baby had nappy rash”
“It does not deeply hydrate”
Baby Massage Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Massage Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
