Baby Massage Oil

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £204K a year.

Searches, last 12 months

209K

Growth, 90 days vs prior 90

-15.4%

Conversion, latest week

11.5%

Market size, estimated

£204Ka year

Top search term

kokoso baby coconut oil51K searches a year

Listings sell for £8.46 on average, from £5.40 to £16.69. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £8.46 that is £11K to £13K a year per listing.

Average price

£8.46under the $15 to $100 sweet spot

Price range

£5.40–£16.69

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

£11K–£13K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #50 within Health & Baby Care. It carries 1,743 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

92%

Out of stock, average day

10.9%

Average rank

#50in Health & Baby Care

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,743per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

63 months