Baby Magnesium
soft demand (-45.4% this quarter) — Baby Magnesium doesn't clear our bar today.
Flapen Score
Ranks 581 of 638 Baby Products niches · −12 vs the category median of 47
Is Baby Magnesium profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Magnesium is a £23K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 35/100.
Baby Magnesium: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -45.4% over the last 90 days and 9.8% of searches end in a purchase.
£23K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 10 products
Top Baby Magnesium products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BetterYou Magnesium Sleep Kids Body Lotion Pure Magnesium Chloride with Lavender and Chamomile Essential Oils Paediatrician Approved Dermatologically Tested and Suitable for Sensitive Skin
- Price
- £6.68
- Rating
- 4.2/5
- Reviews
- 1,592
- Age
- 8y ago
Magnesium Cream for Kids Magnesium Lotion for Sleep Natural Bedtime Lotion Relaxation & Relieves Stress Natural Body Butter for Deep Hydration - Safe for Kids
- Price
- £6.65
- Rating
- 4.1/5
- Reviews
- 101
- Age
- 1y ago
BetterYou Magnesium Sleep Body Spray Made with Zechstein Magnesium Chloride and Essential Oils Magnesium Supplement Natural Sleep Aid Palm-Oil Free 100ml (600 Sprays)
- Price
- £7.34
- Rating
- 4.2/5
- Reviews
- 5,931
- Age
- 17y ago
Magnesium for Kids Children & Baby 30ml | Supports Sleep & Relaxation Helps Calm & Focus Supplements for 0-11 Years | Bones Teeth & Energy | Sugar & Flavouring Free UK Made Vegan
- Price
- £13.31
- Rating
- 4.2/5
- Reviews
- 137
- Age
- 2y ago
Feather & Down Magnesium Butter for Sleep - Lavender & Chamomile Soothing Body Butter (300ml) to support relaxation in your self care routine.
- Price
- £5.89
- Rating
- 4.5/5
- Reviews
- 3,623
- Age
- 4y ago
Trending
90-day click momentum
BetterYou Magnesium Sensitive Body Spray Pure Clean and Natural Source of Chlorides Spray Vegan & Palm-Oil Free 100 ml (600 Sprays)
- Price
- £7.12
- Rating
- 4.4/5
- Reviews
- 1,511
- Age
- 11y ago
BetterYou Magnesium Sleep Body Spray Made with Zechstein Magnesium Chloride and Essential Oils Magnesium Supplement Natural Sleep Aid Palm-Oil Free 100ml (600 Sprays)
- Price
- £7.34
- Rating
- 4.2/5
- Reviews
- 5,931
- Age
- 17y ago
Magnesium Cream for Kids Magnesium Lotion for Sleep Natural Bedtime Lotion Relaxation & Relieves Stress Natural Body Butter for Deep Hydration - Safe for Kids
- Price
- £6.65
- Rating
- 4.1/5
- Reviews
- 101
- Age
- 1y ago
BetterYou Magnesium Sleep Kids Body Lotion Pure Magnesium Chloride with Lavender and Chamomile Essential Oils Paediatrician Approved Dermatologically Tested and Suitable for Sensitive Skin
- Price
- £6.68
- Rating
- 4.2/5
- Reviews
- 1,592
- Age
- 8y ago
Magnesium for Kids Children & Baby 30ml | Supports Sleep & Relaxation Helps Calm & Focus Supplements for 0-11 Years | Bones Teeth & Energy | Sugar & Flavouring Free UK Made Vegan
- Price
- £13.31
- Rating
- 4.2/5
- Reviews
- 137
- Age
- 2y ago
Newest
by launch dateMagnesium Cream for Kids Magnesium Lotion for Sleep Natural Bedtime Lotion Relaxation & Relieves Stress Natural Body Butter for Deep Hydration - Safe for Kids
- Price
- £6.65
- Rating
- 4.1/5
- Reviews
- 101
- Age
- 1y ago
Magnesium Lotion for Kids Magnesium Cream for Sleep Calm Magnesium Cream Baby Magnesium Lotion With Lavender Essential Oils Body Skin Care for Relaxation Muscle Comfort
- Price
- £6.58
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 1y ago
Magnesium Spray Magnesium Oil for Feet Pure Magnesium Oil Spray for Sleep Topical Magnesium Spray 100% Pure and Organic Glass Bottle Travel Size 60ml
- Price
- £6.98
- Rating
- 4.3/5
- Reviews
- 512
- Age
- 2y ago
Magnesium for Kids Children & Baby 30ml | Supports Sleep & Relaxation Helps Calm & Focus Supplements for 0-11 Years | Bones Teeth & Energy | Sugar & Flavouring Free UK Made Vegan
- Price
- £13.31
- Rating
- 4.2/5
- Reviews
- 137
- Age
- 2y ago
Kids Magnesium Bedtime Lotion for Better Sleep | All-Natural Sleeping Aid for Children | Alternative to Melatonin | Lavender & Chamomile Essential Oil | 120ml
- Price
- £16.68
- Rating
- 4.0/5
- Reviews
- 700
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
40
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
2%
- BetterYou62%
- ZyranovaE17%
- Epigenetics8%
- Feather & Down5%
- NaturallyMum3%
- Bieyoc2%
- Open — no brand owns it (1 brand, 2%)
Baby Magnesium demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 2.3×
Top Baby Magnesium search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- magnesium spray kids5K/yr
- magnesium cream for kids7K/yr
- baby magnesium3K/yr
- kids magnesium spray2K/yr
- magnesium for babies3K/yr
- magnesium spray for kids2K/yr
- better you magnesium spray kids2K/yr
- magnesium sleep cream kids1K/yr
- magnesium butter for kids1K/yr
What reviews say buyers love and hate about Baby Magnesium
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“smells divine”
“Better nights sleep”
“Worth every single penny”
“Soft and gentle”
“Lovely Moisturiser & Smells lovely”
What buyers complain about
71% of reviews“No fragrance at all”
“Doesn't work”
“Couldnt use the product as made my skin burn and itch”
“having trouble sleeping”
“Since money is tight”
Baby Magnesium return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
27%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Magnesium questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
