Baby Magnesium
FailDemand is soft, at -45.4% this quarter, so Baby Magnesium is a Fail.
- Flapen Score
- 35 / 100Ranks 581 of 638 Baby Products niches · −12 vs the category median of 4735
- Market size
- £23K/yr28K searches / yr
- 90-day growth
- -45.4%search demand this quarter
- Competition
- 84%top-5 click share · 7 brands · 40 sellers
Flapen Score
Baby Magnesium against its category
The dotted line is the Baby Products average. Past it, Baby Magnesium is stronger. Inside it, weaker.
Market
The Baby Magnesium market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Magnesium 28K times last year and spent an estimated £23K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- -45.4%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £23Ka year
- Peak month
- February2.3× the quietest month
- Top search term
- magnesium spray kids5K searches a year
02 · Price
A sale here is worth £8.37.
Listings sell for £8.37 on average, from £5.89 to £16.68. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £8.37 that is £837 to £2K a year per listing.
- Average price
- £8.37under the $15 to $100 sweet spot
- Price range
- £5.89–£16.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £837–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #170 within Health & Baby Care. It carries 1,427 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #170in Health & Baby Care
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,427per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Baby Magnesium products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BetterYou Magnesium Sleep Kids Body Lotion Pure Magnesium Chloride with Lavender and Chamomile Essential Oils Paediatrician Approved Dermatologically Tested and Suitable for Sensitive Skin
- Price
- £6.68
- Rating
- 4.2/5
- Reviews
- 1,592
- Age
- 8y ago

Magnesium Cream for Kids Magnesium Lotion for Sleep Natural Bedtime Lotion Relaxation & Relieves Stress Natural Body Butter for Deep Hydration - Safe for Kids
- Price
- £6.65
- Rating
- 4.1/5
- Reviews
- 101
- Age
- 1y ago

BetterYou Magnesium Sleep Body Spray Made with Zechstein Magnesium Chloride and Essential Oils Magnesium Supplement Natural Sleep Aid Palm-Oil Free 100ml (600 Sprays)
- Price
- £7.34
- Rating
- 4.2/5
- Reviews
- 5,931
- Age
- 17y ago

Magnesium for Kids Children & Baby 30ml | Supports Sleep & Relaxation Helps Calm & Focus Supplements for 0-11 Years | Bones Teeth & Energy | Sugar & Flavouring Free UK Made Vegan
- Price
- £13.31
- Rating
- 4.2/5
- Reviews
- 137
- Age
- 2y ago

Feather & Down Magnesium Butter for Sleep - Lavender & Chamomile Soothing Body Butter (300ml) to support relaxation in your self care routine.
- Price
- £5.89
- Rating
- 4.5/5
- Reviews
- 3,623
- Age
- 4y ago
Trending
estimated 90-day click momentum
BetterYou Magnesium Sensitive Body Spray Pure Clean and Natural Source of Chlorides Spray Vegan & Palm-Oil Free 100 ml (600 Sprays)
- Price
- £7.12
- Rating
- 4.4/5
- Reviews
- 1,511
- Age
- 11y ago

BetterYou Magnesium Sleep Body Spray Made with Zechstein Magnesium Chloride and Essential Oils Magnesium Supplement Natural Sleep Aid Palm-Oil Free 100ml (600 Sprays)
- Price
- £7.34
- Rating
- 4.2/5
- Reviews
- 5,931
- Age
- 17y ago

Magnesium Cream for Kids Magnesium Lotion for Sleep Natural Bedtime Lotion Relaxation & Relieves Stress Natural Body Butter for Deep Hydration - Safe for Kids
- Price
- £6.65
- Rating
- 4.1/5
- Reviews
- 101
- Age
- 1y ago

BetterYou Magnesium Sleep Kids Body Lotion Pure Magnesium Chloride with Lavender and Chamomile Essential Oils Paediatrician Approved Dermatologically Tested and Suitable for Sensitive Skin
- Price
- £6.68
- Rating
- 4.2/5
- Reviews
- 1,592
- Age
- 8y ago

Magnesium for Kids Children & Baby 30ml | Supports Sleep & Relaxation Helps Calm & Focus Supplements for 0-11 Years | Bones Teeth & Energy | Sugar & Flavouring Free UK Made Vegan
- Price
- £13.31
- Rating
- 4.2/5
- Reviews
- 137
- Age
- 2y ago
Newest
by launch date
Magnesium Cream for Kids Magnesium Lotion for Sleep Natural Bedtime Lotion Relaxation & Relieves Stress Natural Body Butter for Deep Hydration - Safe for Kids
- Price
- £6.65
- Rating
- 4.1/5
- Reviews
- 101
- Age
- 1y ago

Magnesium Lotion for Kids Magnesium Cream for Sleep Calm Magnesium Cream Baby Magnesium Lotion With Lavender Essential Oils Body Skin Care for Relaxation Muscle Comfort
- Price
- £6.58
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 1y ago

Magnesium Spray Magnesium Oil for Feet Pure Magnesium Oil Spray for Sleep Topical Magnesium Spray 100% Pure and Organic Glass Bottle Travel Size 60ml
- Price
- £6.98
- Rating
- 4.3/5
- Reviews
- 512
- Age
- 2y ago

Magnesium for Kids Children & Baby 30ml | Supports Sleep & Relaxation Helps Calm & Focus Supplements for 0-11 Years | Bones Teeth & Energy | Sugar & Flavouring Free UK Made Vegan
- Price
- £13.31
- Rating
- 4.2/5
- Reviews
- 137
- Age
- 2y ago

Kids Magnesium Bedtime Lotion for Better Sleep | All-Natural Sleeping Aid for Children | Alternative to Melatonin | Lavender & Chamomile Essential Oil | 120ml
- Price
- £16.68
- Rating
- 4.0/5
- Reviews
- 700
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
40
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
2%
- BetterYou62%
- ZyranovaE17%
- Epigenetics8%
- Feather & Down5%
- NaturallyMum3%
- Bieyoc2%
- Open — no brand owns it (1 brand, 2%)
Demand
Baby Magnesium search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.3×
Search terms
Top Baby Magnesium search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- magnesium spray kids5K/yr
- magnesium cream for kids7K/yr
- baby magnesium3K/yr
- kids magnesium spray2K/yr
- magnesium for babies3K/yr
- magnesium spray for kids2K/yr
- better you magnesium spray kids2K/yr
- magnesium sleep cream kids1K/yr
- magnesium butter for kids1K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Magnesium
We read the reviews and the return reasons for every product selling here.
“No fragrance at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Magnesium questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









