Skip to content

Baby Magnesium

Fail

Demand is soft, at -45.4% this quarter, so Baby Magnesium is a Fail.

Flapen Score
35
35 / 100
Ranks 581 of 638 Baby Products niches · −12 vs the category median of 47
Market size
£23K/yr28K searches / yr
90-day growth
-45.4%search demand this quarter
Competition
84%top-5 click share · 7 brands · 40 sellers

Flapen Score

Baby Magnesium against its category

The dotted line is the Baby Products average. Past it, Baby Magnesium is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Magnesium market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Magnesium 28K times last year and spent an estimated £23K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-45.4%
Conversion, latest week
9.8%
Market size, estimated
£23Ka year
Peak month
February2.3× the quietest month
Top search term
magnesium spray kids5K searches a year

02 · Price

A sale here is worth £8.37.

Listings sell for £8.37 on average, from £5.89 to £16.68. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £8.37 that is £837 to £2K a year per listing.

Average price
£8.37under the $15 to $100 sweet spot
Price range
£5.89–£16.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£837–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #170 within Health & Baby Care. It carries 1,427 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#170in Health & Baby Care
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,427per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Baby Magnesium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

40

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • Brand 162%
  • Brand 217%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Baby Magnesium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

Search terms

Top Baby Magnesium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium spray kids5K/yr
  • magnesium cream for kids7K/yr
  • baby magnesium3K/yr
  • kids magnesium spray2K/yr
  • magnesium for babies3K/yr
  • magnesium spray for kids2K/yr
  • better you magnesium spray kids2K/yr
  • magnesium sleep cream kids1K/yr
  • magnesium butter for kids1K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Magnesium

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Smell”
12%of negative reviews mention “Smell”
0.1%of orders come back
“No fragrance at all”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Baby Magnesium questions

Answered from the same tracked data.