Baby Keepsake Box
a small market ($35K/yr) — Baby Keepsake Box doesn't clear our bar today.
Flapen Score
Ranks 372 of 638 Baby Products niches · −2 vs the category median of 47
Is Baby Keepsake Box profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Keepsake Box is a £35K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 45/100.
Baby Keepsake Box: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.8% over the last 90 days and 1.6% of searches end in a purchase.
£35K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 23 products
Top Baby Keepsake Box products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Guess How Much I Love You Baby Keepsake Box 6 Drawer Memory Box for Newborn Mementos Baby Gift with Ribbon Closure Official Licensed Gift
- Price
- £8.43
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 1y ago
Keepsake Wooden Box Christening Baby Shower Gender Reveal Memory Chest
- Price
- £10.01
- Rating
- 4.0/5
- Reviews
- 606
- Age
- 6y ago
ukgiftstoreonline Baby Girl wooden Memories Keepsake Box Vintage Style Pink
- Price
- £10.03
- Rating
- 4.7/5
- Reviews
- 2,725
- Age
- 10y ago
Petit Cheri Baby Boy wooden Memories Keepsake Box Vintage Style
- Price
- £9.46
- Rating
- 4.7/5
- Reviews
- 2,594
- Age
- 5y ago
My Little Keepsake Beatrix Potter Keepsake Box | Peter Rabbit Memory Box with 6 Drawers | New Baby Gift with Ribbon Closure
- Price
- £10.31
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 1y ago
Trending
90-day click momentum
Twinkle Twinkle Little Star Do You Know How Loved You Are Engraved Baby Memory Box | White Wooden Keepsake Storage | Unisex Gift for New Parents Baby Shower & Newborn | 22cm x 15cm x 10cm
- Price
- £12.52
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 7mo ago
Hiwhy Photo Storage Box 10x15 cm Linen Photo Box Memory Box Perfect to Store Your Photo Pictures Certificates Scrapbooking Supplies Keepsakes and Jewelry Beige
- Price
- £6.55
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 1y ago
Born in 2026 Engraved Baby Memory Box | White Wooden Keepsake Storage | Gender Neutral Gift for New Parents Baby Shower & Grandparents | 22cm x 15cm x 10cm
- Price
- £12.57
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 7mo ago
Eurowrap Blue Baby Boy Girl Flat Pack Gift Box with Lid Perfect for Baby Shower Keepsake New Born Present
- Price
- £10.78
- Rating
- 3.9/5
- Reviews
- 30
- Age
- 2y ago
Baby Hand and Footprint Kit Inkless Clean Touch Non-Toxic for Newborn Skin Keepsake for Boy or Girl Inkless Footprint Kit for Babies Dogs & Cats (Small (06 Months))
- Price
- £7.50
- Rating
- 4.4/5
- Reviews
- 494
- Age
- 9mo ago
Newest
by launch dateDesign By Violet Hello Baby Boy Keepsake Gift Box Blue Highland Cow Newborn Memory Box for Baby Shower Christening & New Baby Presents FSC Rigid Cardboard Flat Pack Storage Box with Lid
- Price
- £10.65
- Rating
- 2.6/5
- Reviews
- 12
- Age
- 7mo ago
Born in 2026 Engraved Baby Memory Box | White Wooden Keepsake Storage | Gender Neutral Gift for New Parents Baby Shower & Grandparents | 22cm x 15cm x 10cm
- Price
- £12.57
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 7mo ago
The Lovely Keepsake Company My First Keepsakes Engraved Baby Memory Box | White Wooden Storage | Gender Neutral Gift for New Parents Baby Shower & Newborn | 30cm x 23cm x 18cm
- Price
- £20.01
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 7mo ago
Twinkle Twinkle Little Star Do You Know How Loved You Are Engraved Baby Memory Box | White Wooden Keepsake Storage | Unisex Gift for New Parents Baby Shower & Newborn | 22cm x 15cm x 10cm
- Price
- £12.52
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 7mo ago
Born in 2026 Engraved Baby Memory Box | White Wooden Keepsake Storage | Gender Neutral Gift for New Parents Baby Shower & Grandparents | 30cm x 23cm x 18cm
- Price
- £19.66
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
44
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
50%
Top 20: 97%
Open market
17%
- Robert Frederick31%
- The Lovely Keepsake Company20%
- ukgiftstoreonline10%
- RSW9%
- Petit Cheri8%
- Disney Classic Pooh6%
- Open — no brand owns it (9 brands, 17%)
Baby Keepsake Box demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Baby Keepsake Box search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baby keepsake box77K/yr
- baby memory box59K/yr
- keepsake box baby boy7K/yr
- baby girl memory box7K/yr
- baby girl keepsake box6K/yr
- keepsake box baby girl7K/yr
- baby boy keepsake box5K/yr
- memory box baby4K/yr
- baby boy memory box4K/yr
What reviews say buyers love and hate about Baby Keepsake Box
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Easy to use”
“Great looking item”
“Worth the money”
“Lovely gift”
“Brilliant for taking my babys hand prints”
What buyers complain about
86% of reviews“The lid also doesn't fit, it is too short and too narrow”
“When you place babys hand and remove, you can only see that the black ink had spread throughout the card underneath, you will not get any prints on it”
“so it's quite expensive for that”
“the magnets holding it in shape do not work”
“I wish to have more choice of colours”
Baby Keepsake Box return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Keepsake Box questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
