Baby Keepsake Box
FailShoppers spend an estimated $35K a year here, so Baby Keepsake Box is a Fail.
- Flapen Score
- 45 / 100Ranks 372 of 638 Baby Products niches · −2 vs the category median of 4745
- Market size
- £35K/yr175K searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 44 sellers
Flapen Score
Baby Keepsake Box against its category
The dotted line is the Baby Products average. Past it, Baby Keepsake Box is stronger. Inside it, weaker.
Market
The Baby Keepsake Box market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Keepsake Box 175K times last year and spent an estimated £35K. The top 5 brands take 78% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £35Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- baby keepsake box77K searches a year
02 · Price
A sale here is worth £12.95.
Listings sell for £12.95 on average, from £4.16 to £22.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.95 that is £0 to £1K a year per listing.
- Average price
- £12.95under the $15 to $100 sweet spot
- Price range
- £4.16–£22.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #77 within Gifts & Keepsakes. It carries 461 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 87%
- Out of stock, average day
- 7.2%
- Average rank
- #77in Gifts & Keepsakes
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 461per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Baby Keepsake Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
44
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
50%
Top 20: 97%
Open market
17%
- Brand 131%
- Brand 220%
- Brand 310%
- Brand 49%
- Brand 58%
- Brand 66%
- Open — no brand owns it (9 brands, 17%)
Demand
Baby Keepsake Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Baby Keepsake Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby keepsake box77K/yr
- baby memory box59K/yr
- keepsake box baby boy7K/yr
- baby girl memory box7K/yr
- baby girl keepsake box6K/yr
- keepsake box baby girl7K/yr
- baby boy keepsake box5K/yr
- memory box baby4K/yr
- baby boy memory box4K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Keepsake Box
We read the reviews and the return reasons for every product selling here.
“The lid also doesn't fit, it is too short and too narrow”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Keepsake Box questions
Answered from the same tracked data.