baby keepsake box
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great461.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.95avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay£4.16–£22.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£35K£35K/yr · 175K searches
According to Flapen's Amazon United Kingdom niche tracking, baby keepsake box is a £35K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
baby keepsake box market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £39K–£52K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 52%
- Out of stock
- 7.2%
- Avg brand age
- 42 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
44
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
50%
Top 20: 97%
Open market
17%
- Robert Frederick31%
- The Lovely Keepsake Company20%
- ukgiftstoreonline10%
- RSW9%
- Petit Cheri8%
- Disney Classic Pooh6%
- Open — no brand owns it (9 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top baby keepsake box search terms
- baby keepsake box77K/yr
- baby memory box59K/yr
- keepsake box baby boy7K/yr
- baby girl memory box7K/yr
- baby girl keepsake box6K/yr
- keepsake box baby girl7K/yr
- baby boy keepsake box5K/yr
- memory box baby4K/yr
- baby boy memory box4K/yr
Top baby keepsake box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Guess How Much I Love You Baby Keepsake Box 6 Drawer Memory Box for Newborn Mementos Baby Gift with Ribbon Closure Official Licensed Gift
Robert Frederick£8.434.6★37 rev
Keepsake Wooden Box Christening Baby Shower Gender Reveal Memory Chest
RSW£10.014.0★606 rev
ukgiftstoreonline Baby Girl wooden Memories Keepsake Box Vintage Style Pink
ukgiftstoreonline£10.034.7★2,725 rev
Petit Cheri Baby Boy wooden Memories Keepsake Box Vintage Style
Petit Cheri£9.464.7★2,594 rev
My Little Keepsake Beatrix Potter Keepsake Box | Peter Rabbit Memory Box with 6 Drawers | New Baby Gift with Ribbon Closure
Robert Frederick£10.314.2★23 rev
Newest
by launch date
Design By Violet Hello Baby Boy Keepsake Gift Box Blue Highland Cow Newborn Memory Box for Baby Shower Christening & New Baby Presents FSC Rigid Cardboard Flat Pack Storage Box with Lid
Design By Violet£10.6512 rev
Born in 2026 Engraved Baby Memory Box | White Wooden Keepsake Storage | Gender Neutral Gift for New Parents Baby Shower & Grandparents | 22cm x 15cm x 10cm
The Lovely Keepsake Company£12.574 rev
The Lovely Keepsake Company My First Keepsakes Engraved Baby Memory Box | White Wooden Storage | Gender Neutral Gift for New Parents Baby Shower & Newborn | 30cm x 23cm x 18cm
The Lovely Keepsake Company£20.015 rev
Twinkle Twinkle Little Star Do You Know How Loved You Are Engraved Baby Memory Box | White Wooden Keepsake Storage | Unisex Gift for New Parents Baby Shower & Newborn | 22cm x 15cm x 10cm
The Lovely Keepsake Company£12.523 rev
Born in 2026 Engraved Baby Memory Box | White Wooden Keepsake Storage | Gender Neutral Gift for New Parents Baby Shower & Grandparents | 30cm x 23cm x 18cm
The Lovely Keepsake Company£19.664 rev
Trending
90-day click momentumTwinkle Twinkle Little Star Do You Know How Loved You Are Engraved Baby Memory Box | White Wooden Keepsake Storage | Unisex Gift for New Parents Baby Shower & Newborn | 22cm x 15cm x 10cm
The Lovely Keepsake Company£12.523.3★
Hiwhy Photo Storage Box 10x15 cm Linen Photo Box Memory Box Perfect to Store Your Photo Pictures Certificates Scrapbooking Supplies Keepsakes and Jewelry Beige
Hiwhy£6.554.5★
Born in 2026 Engraved Baby Memory Box | White Wooden Keepsake Storage | Gender Neutral Gift for New Parents Baby Shower & Grandparents | 22cm x 15cm x 10cm
The Lovely Keepsake Company£12.574.1★
Eurowrap Blue Baby Boy Girl Flat Pack Gift Box with Lid Perfect for Baby Shower Keepsake New Born Present
Eurowrap£10.783.9★
Baby Hand and Footprint Kit Inkless Clean Touch Non-Toxic for Newborn Skin Keepsake for Boy or Girl Inkless Footprint Kit for Babies Dogs & Cats (Small (06 Months))
Babywak£7.504.4★
What buyers say about baby keepsake box
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Great looking item”
“Worth the money”
“Lovely gift”
“Brilliant for taking my babys hand prints”
“sturdy”
“Clean & Easy to Use”
“a great size for putting all the precious keepsakes in”
“Lovely design”
“colours are very bright”
What buyers complain about
“The lid also doesn't fit, it is too short and too narrow”
“When you place babys hand and remove, you can only see that the black ink had spread throughout the card underneath, you will not get any prints on it”
“so it's quite expensive for that”
“the magnets holding it in shape do not work”
“I wish to have more choice of colours”
“Couldn't use it”
“The box keeps going back flat because the sides dont stick down very disappointing as Ive brought for both my sons Ive had to cello tape them together not worth it”
“Hardly works”
“Poor quality”
“Very poor design which is a shame as otherwise it would be a lovely keepsake gift box”
Top return reasons
Common questions
- Is baby keepsake box profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 23 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the baby keepsake box niche?
- 15 brands and 44 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in baby keepsake box?
- Top complaints mined from reviews: Size-Overall, Print Quality, Value For Money. The return rate is 0.3%.
- When does demand for baby keepsake box peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the baby keepsake box niche?
- Listings span £4.16–£22.06; the average listing price is £12.95 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.