baby ice lolly moulds
Worth a lookShows demand growing +374.1% this quarter, but prices mostly outside the sweet spot ($5.45–$8.53) keeps it on the watch list.
Growth
Incredible+374.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,970.44avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.40avg listing price — sweet spot $15–$100
Market size
Bad£31K£31K/yr · 36K searches
Price range
Bad£5.45–£8.53cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, baby ice lolly moulds is a £31K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
baby ice lolly moulds market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £22K–£30K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 4.3%
- Avg brand age
- 29 months
- Avg seller age
- 228 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
23
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
16%
- Nuby33%
- Jrisbo19%
- CLDY17%
- PandaEar6%
- AdWon4%
- suhunide4%
- Open — no brand owns it (7 brands, 16%)
Top baby ice lolly moulds search terms
- baby ice lolly moulds18K/yr
- toddler ice lolly moulds6K/yr
- baby ice lolly moulds teething5K/yr
- ice lolly moulds baby3K/yr
- baby lolly mould4K/yr
Top baby ice lolly moulds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nuby Fruitcicles Multicoloured 4 Count (Pack of 1)
Nuby£6.124.6★29,394 rev
JRISBO Silicone Ice Lolly Mould for Baby 6X 17ml Mini Ice Lollies Moulds with Teething Sticks for Kids Little Hands BPA Free Safe Toddler Design Children Small Popsicle Mold
Jrisbo£8.534.7★145 rev
CLDY Mini BPA-Free Silicone Ice Lolly Moulds Kit for Toddlers - 6 Pcs 17ml Moulds with Reusable Sticks Freezer & Dishwasher Safe (-40C to 230C) Baby Food Safe (Blue)
CLDY£8.234.6★162 rev
PandaEar Silicone Toddler Ice Lolly Mould with Sticks 6-Cavity Popsicle Molds Mini Frozen Breastmilk Ice Pop Cream Moulds for Infant
PandaEar£7.884.6★395 rev
JRISBO Silicone Ice Lolly Mould for Baby 6X 17ml Mini Ice Lollies Moulds with Teething Sticks for Kids Little Hands BPA Free Safe Toddler Design Children Small Popsicle Mold
Jrisbo£8.234.7★141 rev
Newest
by launch date
Baby Food Safe Silicone Ice Lolly Moulds 6X 17ml Mini Popsicle Moulds
suhunide£7.8912 rev
Ice Lolly Moulds 6 Pcs Silicone Lolly Moulds with Sticks BPA Free Reusable Ice Pop Moulds Mini Popsicle Mould for Homemade Fruit Puree Yogurt and Juice Easy Release Ice Pop Moulds Blue
SureFly£6.820 rev
Silicone Ice Lolly Mould Mini Ice Lollies Moulds with Teething Sticks for Kids Little Hands 6X 17ml Baby Ice Lolly Moulds BPA Free Freezer & Dishwasher Safe for Kids Toddlers (Beige)
Enjoyaa£6.362 rev
Bitone BPA-Free Silicone Ice Lolly Moulds with Sticks 6 Pcs Ice Cream Moulds Kit for Toddlers with Reusable Sticks Freezer and Dishwasher Safe(-40C to 230C) Baby Food Safe-17ml (Blue)
Bitone£6.9815 rev
AdWon Ice Lolly Moulds Mini Silicone Popsicle Mold BPA Free Reusable Ice Pop Maker 6 Cavity Ice Pop Mould for Portion Control & Tiny Hands (Red)
AdWon£8.0016 rev
Trending
90-day click momentumBaby Food Safe Silicone Ice Lolly Moulds 6X 17ml Mini Popsicle Moulds
suhunide£7.894.9★
Ice Lolly Moulds 6 Pcs Silicone Lolly Moulds with Sticks BPA Free Reusable Ice Pop Moulds Mini Popsicle Mould for Homemade Fruit Puree Yogurt and Juice Easy Release Ice Pop Moulds Blue
SureFly£6.820.0★
Silicone Ice Lolly Mould Mini Ice Lollies Moulds with Teething Sticks for Kids Little Hands 6X 17ml Baby Ice Lolly Moulds BPA Free Freezer & Dishwasher Safe for Kids Toddlers (Beige)
Enjoyaa£6.365.0★
AdWon Ice Lolly Moulds Mini Silicone Popsicle Mold BPA Free Reusable Ice Pop Maker 6 Cavity Ice Pop Mould for Portion Control & Tiny Hands (Red)
AdWon£8.004.0★
JRISBO Silicone Ice Lolly Mould for Baby 6X 17ml Mini Ice Lollies Moulds with Teething Sticks for Kids Little Hands BPA Free Safe Toddler Design Children Small Popsicle Mold
Jrisbo£8.534.7★
What buyers say about baby ice lolly moulds
What buyers praise and complain about, mined from review topics.What buyers love
“Just the right size”
“Amazing quality”
“Easy to use”
“Easy to clean”
“Easy to grip for little hands”
“With this product i will absolutely save money”
“It is bright coloured”
“Easy to do and dont leak, also easy to clean”
“Made from food-grade, baby-safe silicone, it's durable, flexible, and resistant to extreme temperatures”
“Great item for weaning and self feeding”
What buyers complain about
“These were a bit bigger than expected”
“the small inside stick has snapped”
“However I am not very convinced the material is premium silicone”
“If filled to the top they will spill when the handles are inserted”
Top return reasons
Common questions
- Is baby ice lolly moulds profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 16 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +374.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the baby ice lolly moulds niche?
- 13 brands and 23 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in baby ice lolly moulds?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Material Quality. The return rate is 0.5%.
- What does it cost to enter the baby ice lolly moulds niche?
- Listings span £5.45–£8.53; the average listing price is £7.40 (sweet spot $15–$100). The average incumbent carries 1,970 reviews — the moat a new listing must climb.