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Baby Ice Lolly Moulds

Maybe

Search demand grew +374.1% this quarter. But prices span $5.45–$8.53, mostly outside the sweet spot, so Baby Ice Lolly Moulds is a Maybe.

Filters Trending
Flapen Score
50
50 / 100
Top 37% of 638 Baby Products niches · +3 vs the category median of 47
Market size
£31K/yr36K searches / yr
90-day growth
+374.1%search demand this quarter
Competition
67%top-5 click share · 13 brands · 23 sellers

Flapen Score

Baby Ice Lolly Moulds against its category

The dotted line is the Baby Products average. Past it, Baby Ice Lolly Moulds is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Ice Lolly Moulds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Ice Lolly Moulds 36K times last year and spent an estimated £31K. The top 5 brands take 79% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +374.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+374.1%
Conversion, latest week
11.7%
Market size, estimated
£31Ka year
Top search term
baby ice lolly moulds18K searches a year

02 · Price

A sale here is worth £7.40.

Listings sell for £7.40 on average, from £5.45 to £8.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £7.40 that is £740 to £2K a year per listing.

Average price
£7.40under the $15 to $100 sweet spot
Price range
£5.45–£8.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£740–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #61 within Nursing & Feeding. It carries 1,970 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#61in Nursing & Feeding
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,970per listing
Listings tracked
16

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Baby Ice Lolly Moulds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

23

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

16%

  • Brand 133%
  • Brand 219%
  • Brand 317%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (7 brands, 16%)

Search terms

Top Baby Ice Lolly Moulds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby ice lolly moulds18K/yr
  • toddler ice lolly moulds6K/yr
  • baby ice lolly moulds teething5K/yr
  • ice lolly moulds baby3K/yr
  • baby lolly mould4K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Ice Lolly Moulds

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
0.5%of orders come back
“These were a bit bigger than expected”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Baby Ice Lolly Moulds questions

Answered from the same tracked data.