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Baby Hair Clips

Fail

Prices span $3.17–$9.02, mostly outside the sweet spot, so Baby Hair Clips is a Fail.

Flapen Score
49
49 / 100
Top 42% of 638 Baby Products niches · +2 vs the category median of 47
Market size
£59K/yr230K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
39%top-5 click share · 25 brands · 30 sellers

Flapen Score

Baby Hair Clips against its category

The dotted line is the Baby Products average. Past it, Baby Hair Clips is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Hair Clips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Hair Clips 230K times last year and spent an estimated £59K. The top 5 brands take 59% of clicks. Demand peaks in Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
230K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
4.3%
Market size, estimated
£59Ka year
Peak month
February1.5× the quietest month
Top search term
baby hair clips141K searches a year

02 · Price

A sale here is worth £5.97.

Listings sell for £5.97 on average, from £3.17 to £9.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £5.97 that is £597 to £1K a year per listing.

Average price
£5.97under the $15 to $100 sweet spot
Price range
£3.17–£9.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£597–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #116 within Health & Baby Care. It carries 358 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#116in Health & Baby Care
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
358per listing
Listings tracked
36

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Baby Hair Clips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

30

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

39%

Top 20: 87%

Open market

35%

  • Brand 127%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Baby Hair Clips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.5×

Search terms

Top Baby Hair Clips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby hair clips141K/yr
  • baby girl hair clips18K/yr
  • baby hair clips for fine hair small15K/yr
  • baby clips13K/yr
  • baby clips for baby girl10K/yr
  • babies hair clips12K/yr
  • baby hair clip8K/yr
  • hair clips baby4K/yr
  • hair clips for babies5K/yr
  • baby safe hair clips3K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Hair Clips

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Very very small clups”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baby Hair Clips questions

Answered from the same tracked data.