Is baby hair clips profitable to sell on Amazon United Kingdom?

The niche generates £59K/yr across 36 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (49/100).

How competitive is the baby hair clips niche?

25 brands and 30 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in baby hair clips?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.4%.

When does demand for baby hair clips peak?

Demand peaks in Feb; the busiest month runs 1.5× the quietest.

What does it cost to enter the baby hair clips niche?

Listings span £3.17–£9.02; the average listing price is £5.97 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.

baby hair clips

Skip it

Prices mostly outside the sweet spot ($3.17–$9.02) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great357.83

avg incumbent reviews — the moat a new listing must climb

Competition

Great39%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.97

avg listing price — sweet spot $15–$100

Market size

Bad£59K

£59K/yr · 230K searches

Price range

Bad£3.17–£9.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, baby hair clips is a £59K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Feb. Verdict: Skip it — 49/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

baby hair clips market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £60K–£75K; units × avg price
Conversion rate: 4.3%
Avg BSR: #116
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 10.4%
Avg brand age: 21 months
Avg seller age: 245 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

39%

Top 20: 87%

Open market

35%

JOYOYO27%
Generic10%
ALinmo9%
vobobe7%
AIMIYan6%
Cosyhav6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.5×

Open Trend

Top baby hair clips search terms

baby hair clips141K/yr -1.0%3.8% conv.
baby girl hair clips18K/yr +12.7%3.5% conv.
baby hair clips for fine hair small15K/yr -5.1%3.7% conv.
baby clips13K/yr -10.4%3.1% conv.
baby clips for baby girl10K/yr +8.6%3.6% conv.
babies hair clips12K/yr -9.8%2.2% conv.
baby hair clip8K/yr -11.4%3.8% conv.
hair clips baby4K/yr -16.1%5.0% conv.
hair clips for babies5K/yr -31.0%4.1% conv.
baby safe hair clips3K/yr -26.9%2.1% conv.

All search terms

Top baby hair clips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

10 Pack Baby Hair Clips for Girls Toddler - Neutral Snap Hair Clips with Embroidery Daisy Flower Handmade Kids Hair Accessories Barrettes for Baby Girl Infant & School Age Children Gifts (Pink)

Generic£5.284.5★8 rev

JOYOYO 50 Pcs Baby Hair Clips and Bows - 2 Inch Small Size Craft Ribbon Bows for Baby Fine Hair Full Ribbon Covered Safe Clips Pastel Colors

JOYOYO£7.854.8★864 rev

vobobe 24PCS 2inch Baby Girls Hair Bow Clips Fully Lined Bows Hair Pins Tiny Alligator Clips for Infants Toddlers - 12 Colors in Pairs (24pcs-Style A)

vobobe£5.644.6★18 rev

JOYOYO 20 Pcs Baby Hair Clips and Bows - 2 Inch Small Size Craft Ribbon Clips for Fine Hair Full Ribbon Covered

JOYOYO£4.814.8★673 rev

AIMIYan Baby Girl Lace Flower Bow Hair Clip Set 10 pcs

AIMIYan£5.314.5★74 rev

Newest

by launch date

10 Pack Baby Hair Clips for Girls Toddler - Neutral Snap Hair Clips with Embroidery Daisy Flower Handmade Kids Hair Accessories Barrettes for Baby Girl Infant & School Age Children Gifts (Pink)

Generic£5.288 rev

4mo ago

vobobe 24PCS 2inch Baby Girls Hair Bow Clips Fully Lined Bows Hair Pins Tiny Alligator Clips for Infants Toddlers - 12 Colors in Pairs (24pcs-Style A)

vobobe£5.6418 rev

7mo ago

Fancy Clouds 20 Pack Baby Hair Clips for Girls Toddler Neutral Fabric Snap Clips Pins With Embroidery Daisy Flower Butterfly Handmade Hair Accessories Barrettes for School Age Kids Children Gifts

FANCY CLOUDS£9.0216 rev

8mo ago

12Pcs Baby Hair Clips Flower Toddler Hair Clips for Girls

pozuauoa£4.722 rev

8mo ago

VelvetGlow 30 Pcs Baby Snap Hair Clips 1.5 Inch Non-Slip Wrapped Hairpins for Girls Toddler Hair Accessories

VelvetGlow£6.180 rev

9mo ago

What buyers say about baby hair clips

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Overall, this is a wonderful set with great variety and quality”

Color20%

“Great quality so many different colours”

Value For Money13%

“Good value for money”

Soft Feel8%

“Soft and easy to stay in baby's hair”

Size-Overall6%

“Size-wise, they are just right for babies as well as toddlers”

Ease Of Use4%

“They are easy to use”

Hair Styling4%

“Beautiful hair accessories”

Design-Overall3%

“Cute designs”

Advertised Vs Actual Product2%

“Clips are as the product advertises”

Shape/Style2%

“look so cute”

What buyers complain about

Size-Overall33%

“Very very small clups”

Quality-Overall9%

“80% is just very cheap and low quality”

Durability4%

“Every single bow fell off the base”

Ease Of Use4%

“Some clips are hard to close”

Color4%

“However, they are not the pastel colours shown nor are there 10 colours”

Value For Money3%

“Little pricey for these 14 hairclips”

Adhesion/Stickiness2%

“the glue was not glueing”

Advertised Vs Actual Product2%

“Order not as described”

Thickness1%

“The smallest thin bands. like loom bands”

Grip1%

“That said, the grip isnt the strongest on very thin or silky hair, so they can sometimes slide out if the child is very active”

Top return reasons

Size-Overall45%

Quality-Overall10%

Suitability Short Hair6%

Advertised Vs Actual Product6%

Color5%

Material Quality4%

Adhesion/Stickiness3%