Is baby hair brush profitable to sell on Amazon United Kingdom?

The niche generates £213K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (40/100).

How competitive is the baby hair brush niche?

11 brands and 55 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in baby hair brush?

Top complaints mined from reviews: Value For Money, Durability, Size-Overall. The return rate is 0.5%.

When does demand for baby hair brush peak?

Demand peaks in Feb; the busiest month runs 1.5× the quietest.

What does it cost to enter the baby hair brush niche?

Listings span £2.09–£13.22; the average listing price is £5.61 (sweet spot $15–$100). The average incumbent carries 4,930 reviews — the moat a new listing must climb.

baby hair brush

Skip it

Prices mostly outside the sweet spot ($2.09–$13.22) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£213K

£213K/yr · 338K searches

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,929.71

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Avg price

Bad£5.61

avg listing price — sweet spot $15–$100

Growth

Bad-29.4%

90-day search growth — must beat 0% to launch

Price range

Bad£2.09–£13.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, baby hair brush is a £213K/yr Amazon United Kingdom market (338K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb. Verdict: Skip it — 40/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

baby hair brush market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: £168K–£224K; units × avg price
Conversion rate: 11.2%
Avg BSR: #14
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 1.1%
Avg brand age: 41 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

13%

Tommee Tippee41%
Molylove21%
MolYuan12%
Thumble5%
Dreambaby4%
Kokoso3%
Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.4% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.5×

Open Trend

Top baby hair brush search terms

baby hair brush143K/yr -12.4%10.4% conv.
baby brush72K/yr -12.0%10.2% conv.
baby brush and comb set newborn24K/yr -28.0%5.4% conv.
baby hairbrush15K/yr -30.6%10.9% conv.
newborn hair brush9K/yr -41.2%9.6% conv.
baby comb set newborn9K/yr -46.3%3.4% conv.
soft baby brush8K/yr -46.6%12.6% conv.
baby hair brush set newborn8K/yr -41.5%5.2% conv.
baby brush set8K/yr -51.0%3.3% conv.
baby hair brush set6K/yr -59.7%3.1% conv.

All search terms

Top baby hair brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tommee Tippee Essential Basics Brush and Comb Set White 2 Count (Pack of 1)

Tommee Tippee£2.554.7★5,640 rev

Molylove Baby Hair Brush with Wooden Handle and Super Soft Goat Bristles for Newborns Infant Toddlers Kids

Molylove£5.294.6★15,305 rev

MolYuan 2PCS Baby Hair Brush Goat Bristles Brush and Green Baby Silicone Brush Set for Cradle Cap Wood Bristle Brush for Newborns and Toddlers

MolYuan£4.184.6★332 rev

Thumble Baby Hair Brush - Super Soft Goat Bristle Hairbrush for Newborns Babies and Toddlers - Wooden Baby Brush - Newborn Hairbrush - Cradle Cap Brush - Natural and Plastic Free.

Thumble£5.224.4★91 rev

Dreambaby Brush and Comb Set Ultra Soft Brush bristles for Newborns and Toddlers 2 Pack White

Dreambaby£2.094.4★15 rev

Newest

by launch date

Dreambaby Brush and Comb Set Ultra Soft Brush bristles for Newborns and Toddlers 2 Pack White

Dreambaby£2.0915 rev

5mo ago

Thumble Baby Hair Brush - Super Soft Goat Bristle Hairbrush for Newborns Babies and Toddlers - Wooden Baby Brush - Newborn Hairbrush - Cradle Cap Brush - Natural and Plastic Free.

Thumble£5.2291 rev

9mo ago

Beugo 2PCS Baby Hair Brush Super Soft Goat Bristles Brush and Baby Silicone Brush Set Toddler Cradle Cap Brushes for Newborn Boys Girls Blue

Beugo£4.1646 rev

9mo ago

MolYuan 2PCS Baby Hair Brush Goat Bristles Brush and Green Baby Silicone Brush Set for Cradle Cap Wood Bristle Brush for Newborns and Toddlers

MolYuan£4.18332 rev

1y ago

MolYuan 2PCS Baby Hair Brush Goat Bristles Brush and Rose Red Baby Silicone Brush Set for Cradle Cap Wood Bristle Brush for Newborns and Toddlers

MolYuan£3.70332 rev

1y ago

What buyers say about baby hair brush

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel36%

“Its super soft for his skin”

Value For Money13%

“Good value for money”

Quality-Overall12%

“Good quality”

Advertised Vs Actual Product6%

“Does the job”

Brush Quality6%

“Amazing brush”

Ease Of Use5%

“Easy to use”

Size-Overall3%

“perfect sized for a baby so just what we needed”

Ease Of Cleaning3%

“Its wipe-clean”

Portability2%

“I could carry it along when traveling”

Fun/Entertainment Experience2%

“Useful little set”

What buyers complain about

Value For Money20%

“Not worth its postage”

Durability16%

“Only negative is the bristles have a tendency to fall out”

Size-Overall15%

“is too big for a babys nostril”

Smell13%

“somehow the smell got worse”

Hard Feel9%

“Too hard fir babyhead”

Soft Feel6%

“Not worth the hype too soft to actually brush the baby's hair”

Age Suitability6%

“Not baby safe”

Grip2%

“a bit difficult to grip for an adult”

Temperature Control2%

“crucially the thermometer doesn't work”

Measurement/Reading Accuracy2%

“It has always given quite low readings for my baby so we thought she just runs a bit colder”

Top return reasons

Quality-Overall16%

Soft Feel11%

Gifting Purpose9%

Size-Overall8%

Value For Money7%

Product Condition6%

Functionality-Overall6%

Hard Feel5%

Suitability Short Hair4%

Age Suitability3%

Common questions

Is baby hair brush profitable to sell on Amazon United Kingdom?: The niche generates £213K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (40/100).
How competitive is the baby hair brush niche?: 11 brands and 55 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in baby hair brush?: Top complaints mined from reviews: Value For Money, Durability, Size-Overall. The return rate is 0.5%.
When does demand for baby hair brush peak?: Demand peaks in Feb; the busiest month runs 1.5× the quietest.
What does it cost to enter the baby hair brush niche?: Listings span £2.09–£13.22; the average listing price is £5.61 (sweet spot $15–$100). The average incumbent carries 4,930 reviews — the moat a new listing must climb.