Baby Hair Brush
prices mostly outside the sweet spot ($2.09–$13.22) — Baby Hair Brush doesn't clear our bar today.
Flapen Score
Ranks 498 of 638 Baby Products niches · −7 vs the category median of 47
Is Baby Hair Brush profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Hair Brush is a £213K/yr Amazon United Kingdom market (338K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb. Verdict: Skip it — 40/100.
Baby Hair Brush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -29.4% over the last 90 days and 11.2% of searches end in a purchase.
£213K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 14 products
Top Baby Hair Brush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tommee Tippee Essential Basics Brush and Comb Set White 2 Count (Pack of 1)
- Price
- £2.55
- Rating
- 4.7/5
- Reviews
- 5,640
- Age
- 18y ago
Molylove Baby Hair Brush with Wooden Handle and Super Soft Goat Bristles for Newborns Infant Toddlers Kids
- Price
- £5.29
- Rating
- 4.6/5
- Reviews
- 15,305
- Age
- 6y ago
MolYuan 2PCS Baby Hair Brush Goat Bristles Brush and Green Baby Silicone Brush Set for Cradle Cap Wood Bristle Brush for Newborns and Toddlers
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 332
- Age
- 1y ago
Thumble Baby Hair Brush - Super Soft Goat Bristle Hairbrush for Newborns Babies and Toddlers - Wooden Baby Brush - Newborn Hairbrush - Cradle Cap Brush - Natural and Plastic Free.
- Price
- £5.22
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 9mo ago
Dreambaby Brush and Comb Set Ultra Soft Brush bristles for Newborns and Toddlers 2 Pack White
- Price
- £2.09
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 5mo ago
Trending
90-day click momentum
MolYuan 2PCS Baby Hair Brush Goat Bristles Brush and Rose Red Baby Silicone Brush Set for Cradle Cap Wood Bristle Brush for Newborns and Toddlers
- Price
- £3.70
- Rating
- 4.6/5
- Reviews
- 332
- Age
- 1y ago
Dreambaby Brush and Comb Set Ultra Soft Brush bristles for Newborns and Toddlers 2 Pack White
- Price
- £2.09
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 5mo ago
Beugo 2PCS Baby Hair Brush Super Soft Goat Bristles Brush and Baby Silicone Brush Set Toddler Cradle Cap Brushes for Newborn Boys Girls Blue
- Price
- £4.16
- Rating
- 3.2/5
- Reviews
- 46
- Age
- 9mo ago
Natemia Baby Brush - Soft Goat Bristle Hair Brush for Newborns Infants and Toddlers - Scalp and Cradle Cap Brush
- Price
- £12.25
- Rating
- 4.7/5
- Reviews
- 6,625
- Age
- 9y ago
Thumble Baby Hair Brush - Super Soft Goat Bristle Hairbrush for Newborns Babies and Toddlers - Wooden Baby Brush - Newborn Hairbrush - Cradle Cap Brush - Natural and Plastic Free.
- Price
- £5.22
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 9mo ago
Newest
by launch dateDreambaby Brush and Comb Set Ultra Soft Brush bristles for Newborns and Toddlers 2 Pack White
- Price
- £2.09
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 5mo ago
Thumble Baby Hair Brush - Super Soft Goat Bristle Hairbrush for Newborns Babies and Toddlers - Wooden Baby Brush - Newborn Hairbrush - Cradle Cap Brush - Natural and Plastic Free.
- Price
- £5.22
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 9mo ago
Beugo 2PCS Baby Hair Brush Super Soft Goat Bristles Brush and Baby Silicone Brush Set Toddler Cradle Cap Brushes for Newborn Boys Girls Blue
- Price
- £4.16
- Rating
- 3.2/5
- Reviews
- 46
- Age
- 9mo ago
MolYuan 2PCS Baby Hair Brush Goat Bristles Brush and Green Baby Silicone Brush Set for Cradle Cap Wood Bristle Brush for Newborns and Toddlers
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 332
- Age
- 1y ago
MolYuan 2PCS Baby Hair Brush Goat Bristles Brush and Rose Red Baby Silicone Brush Set for Cradle Cap Wood Bristle Brush for Newborns and Toddlers
- Price
- £3.70
- Rating
- 4.6/5
- Reviews
- 332
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
11 falling
Sellers
55
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
13%
- Tommee Tippee41%
- Molylove21%
- MolYuan12%
- Thumble5%
- Dreambaby4%
- Kokoso3%
- Open — no brand owns it (5 brands, 13%)
Baby Hair Brush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 1.5×
Top Baby Hair Brush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baby hair brush143K/yr
- baby brush72K/yr
- baby brush and comb set newborn24K/yr
- baby hairbrush15K/yr
- newborn hair brush9K/yr
- baby comb set newborn9K/yr
- soft baby brush8K/yr
- baby hair brush set newborn8K/yr
- baby brush set8K/yr
- baby hair brush set6K/yr
What reviews say buyers love and hate about Baby Hair Brush
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Its super soft for his skin”
“Good value for money”
“Good quality”
“Does the job”
“Amazing brush”
What buyers complain about
90% of reviews“Not worth its postage”
“Only negative is the bristles have a tendency to fall out”
“is too big for a babys nostril”
“somehow the smell got worse”
“Too hard fir babyhead”
Baby Hair Brush return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Hair Brush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
