Baby Hair Brush
FailPrices span $2.09–$13.22, mostly outside the sweet spot, so Baby Hair Brush is a Fail.
- Flapen Score
- 40 / 100Ranks 498 of 638 Baby Products niches · −7 vs the category median of 4740
- Market size
- £213K/yr338K searches / yr
- 90-day growth
- -29.4%search demand this quarter
- Competition
- 75%top-5 click share · 11 brands · 55 sellers
Flapen Score
Baby Hair Brush against its category
The dotted line is the Baby Products average. Past it, Baby Hair Brush is stronger. Inside it, weaker.
Market
The Baby Hair Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Hair Brush 338K times last year and spent an estimated £213K. The top 5 brands take 83% of clicks. Demand peaks in Feb. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.
- Searches, last 12 months
- 338K
- Growth, 90 days vs prior 90
- -29.4%
- Conversion, latest week
- 11.2%
- Market size, estimated
- £213Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- baby hair brush143K searches a year
02 · Price
A sale here is worth £5.61.
Listings sell for £5.61 on average, from £2.09 to £13.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £5.61 that is £11K to £14K a year per listing.
- Average price
- £5.61under the $15 to $100 sweet spot
- Price range
- £2.09–£13.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #14 within Health & Baby Care. It carries 4,930 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #14in Health & Baby Care
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,930per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Baby Hair Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tommee Tippee Essential Basics Brush and Comb Set White 2 Count (Pack of 1)
- Price
- £2.55
- Rating
- 4.7/5
- Reviews
- 5,640
- Age
- 18y ago

Molylove Baby Hair Brush with Wooden Handle and Super Soft Goat Bristles for Newborns Infant Toddlers Kids
- Price
- £5.29
- Rating
- 4.6/5
- Reviews
- 15,305
- Age
- 6y ago

MolYuan 2PCS Baby Hair Brush Goat Bristles Brush and Green Baby Silicone Brush Set for Cradle Cap Wood Bristle Brush for Newborns and Toddlers
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 332
- Age
- 1y ago

Thumble Baby Hair Brush - Super Soft Goat Bristle Hairbrush for Newborns Babies and Toddlers - Wooden Baby Brush - Newborn Hairbrush - Cradle Cap Brush - Natural and Plastic Free.
- Price
- £5.22
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 9mo ago

Dreambaby Brush and Comb Set Ultra Soft Brush bristles for Newborns and Toddlers 2 Pack White
- Price
- £2.09
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 5mo ago
Trending
estimated 90-day click momentum
MolYuan 2PCS Baby Hair Brush Goat Bristles Brush and Rose Red Baby Silicone Brush Set for Cradle Cap Wood Bristle Brush for Newborns and Toddlers
- Price
- £3.70
- Rating
- 4.6/5
- Reviews
- 332
- Age
- 1y ago

Dreambaby Brush and Comb Set Ultra Soft Brush bristles for Newborns and Toddlers 2 Pack White
- Price
- £2.09
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 5mo ago

Beugo 2PCS Baby Hair Brush Super Soft Goat Bristles Brush and Baby Silicone Brush Set Toddler Cradle Cap Brushes for Newborn Boys Girls Blue
- Price
- £4.16
- Rating
- 3.2/5
- Reviews
- 46
- Age
- 9mo ago

Natemia Baby Brush - Soft Goat Bristle Hair Brush for Newborns Infants and Toddlers - Scalp and Cradle Cap Brush
- Price
- £12.25
- Rating
- 4.7/5
- Reviews
- 6,625
- Age
- 9y ago

Thumble Baby Hair Brush - Super Soft Goat Bristle Hairbrush for Newborns Babies and Toddlers - Wooden Baby Brush - Newborn Hairbrush - Cradle Cap Brush - Natural and Plastic Free.
- Price
- £5.22
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 9mo ago
Newest
by launch date
Dreambaby Brush and Comb Set Ultra Soft Brush bristles for Newborns and Toddlers 2 Pack White
- Price
- £2.09
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 5mo ago

Thumble Baby Hair Brush - Super Soft Goat Bristle Hairbrush for Newborns Babies and Toddlers - Wooden Baby Brush - Newborn Hairbrush - Cradle Cap Brush - Natural and Plastic Free.
- Price
- £5.22
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 9mo ago

Beugo 2PCS Baby Hair Brush Super Soft Goat Bristles Brush and Baby Silicone Brush Set Toddler Cradle Cap Brushes for Newborn Boys Girls Blue
- Price
- £4.16
- Rating
- 3.2/5
- Reviews
- 46
- Age
- 9mo ago

MolYuan 2PCS Baby Hair Brush Goat Bristles Brush and Green Baby Silicone Brush Set for Cradle Cap Wood Bristle Brush for Newborns and Toddlers
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 332
- Age
- 1y ago

MolYuan 2PCS Baby Hair Brush Goat Bristles Brush and Rose Red Baby Silicone Brush Set for Cradle Cap Wood Bristle Brush for Newborns and Toddlers
- Price
- £3.70
- Rating
- 4.6/5
- Reviews
- 332
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
55
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
13%
- Tommee Tippee41%
- Molylove21%
- MolYuan12%
- Thumble5%
- Dreambaby4%
- Kokoso3%
- Open — no brand owns it (5 brands, 13%)
Demand
Baby Hair Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.5×
Search terms
Top Baby Hair Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby hair brush143K/yr
- baby brush72K/yr
- baby brush and comb set newborn24K/yr
- baby hairbrush15K/yr
- newborn hair brush9K/yr
- baby comb set newborn9K/yr
- soft baby brush8K/yr
- baby hair brush set newborn8K/yr
- baby brush set8K/yr
- baby hair brush set6K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Hair Brush
We read the reviews and the return reasons for every product selling here.
“Not worth its postage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Hair Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









