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Baby Hair Brush

Fail

Prices span $2.09–$13.22, mostly outside the sweet spot, so Baby Hair Brush is a Fail.

Flapen Score
40
40 / 100
Ranks 498 of 638 Baby Products niches · −7 vs the category median of 47
Market size
£213K/yr338K searches / yr
90-day growth
-29.4%search demand this quarter
Competition
75%top-5 click share · 11 brands · 55 sellers

Flapen Score

Baby Hair Brush against its category

The dotted line is the Baby Products average. Past it, Baby Hair Brush is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Hair Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Hair Brush 338K times last year and spent an estimated £213K. The top 5 brands take 83% of clicks. Demand peaks in Feb. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.

Searches, last 12 months
338K
Growth, 90 days vs prior 90
-29.4%
Conversion, latest week
11.2%
Market size, estimated
£213Ka year
Peak month
February1.5× the quietest month
Top search term
baby hair brush143K searches a year

02 · Price

A sale here is worth £5.61.

Listings sell for £5.61 on average, from £2.09 to £13.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £5.61 that is £11K to £14K a year per listing.

Average price
£5.61under the $15 to $100 sweet spot
Price range
£2.09–£13.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£11K–£14K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #14 within Health & Baby Care. It carries 4,930 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#14in Health & Baby Care
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,930per listing
Listings tracked
14

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Baby Hair Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

55

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

13%

  • Brand 141%
  • Brand 221%
  • Brand 312%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 13%)

Demand

Baby Hair Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.5×

Search terms

Top Baby Hair Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby hair brush143K/yr
  • baby brush72K/yr
  • baby brush and comb set newborn24K/yr
  • baby hairbrush15K/yr
  • newborn hair brush9K/yr
  • baby comb set newborn9K/yr
  • soft baby brush8K/yr
  • baby hair brush set newborn8K/yr
  • baby brush set8K/yr
  • baby hair brush set6K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Hair Brush

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Soft Feel”
20%of negative reviews mention “Value For Money”
0.5%of orders come back
“Not worth its postage”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Baby Hair Brush questions

Answered from the same tracked data.