Baby Girl Dummies

Shoppers searched for this 717K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £223K a year.

Searches, last 12 months

717K

Growth, 90 days vs prior 90

-16.8%

Conversion, latest week

4.2%

Market size, estimated

£223Ka year

Peak month

January1.7× the quietest month

Top search term

nuk dummies 0-6 months108K searches a year

Listings sell for £7.34 on average, from £0.51 to £13.92. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £7.34 that is £4K to £6K a year per listing.

Average price

£7.34under the $15 to $100 sweet spot

Price range

£0.51–£13.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

£4K–£6K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #33 within Soothers & Teethers. It carries 2,305 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

100%

Out of stock, average day

9.3%

Average rank

#33in Soothers & Teethers

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,305per listing

Listings tracked

76

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months