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Baby Food Storage Containers

Fail

Demand is soft, at -21.6% this quarter, so Baby Food Storage Containers is a Fail.

Flapen Score
40
40 / 100
Ranks 498 of 638 Baby Products niches · −7 vs the category median of 47
Market size
£157K/yr253K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
67%top-5 click share · 12 brands · 36 sellers

Flapen Score

Baby Food Storage Containers against its category

The dotted line is the Baby Products average. Past it, Baby Food Storage Containers is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Food Storage Containers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Food Storage Containers 253K times last year and spent an estimated £157K. The top 5 brands take 81% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
6.7%
Market size, estimated
£157Ka year
Peak month
January1.5× the quietest month
Top search term
baby food storage containers92K searches a year

02 · Price

A sale here is worth £9.33.

Listings sell for £9.33 on average, from £3.76 to £20.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £9.33 that is £9K to £12K a year per listing.

Average price
£9.33under the $15 to $100 sweet spot
Price range
£3.76–£20.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£12K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #21 within Nursing & Feeding. It carries 3,109 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#21in Nursing & Feeding
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,109per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Baby Food Storage Containers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

36

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

15%

  • Brand 142%
  • Brand 213%
  • Brand 312%
  • Brand 48%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (6 brands, 15%)

Demand

Baby Food Storage Containers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Baby Food Storage Containers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby food storage containers92K/yr
  • weaning pots32K/yr
  • baby food containers20K/yr
  • baby freezer food storage12K/yr
  • baby food storage13K/yr
  • baby food pots11K/yr
  • weaning freezer pots13K/yr
  • baby food jars10K/yr
  • baby weaning pots8K/yr
  • baby weaning freezer pots7K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Food Storage Containers

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Very small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Baby Food Storage Containers questions

Answered from the same tracked data.