baby food storage containers
Skip itSoft demand (-21.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay£3.76–£20.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,109.06avg incumbent reviews — the moat a new listing must climb
Market size
Okay£157K£157K/yr · 253K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.33avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, baby food storage containers is a £157K/yr Amazon United Kingdom market (253K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 40/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
baby food storage containers market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- £140K–£187K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 2.6%
- Avg brand age
- 30 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
36
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
15%
- Vital Baby42%
- PandaEar13%
- Kilner12%
- Moonkie8%
- Babymoov6%
- SOL4%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top baby food storage containers search terms
- baby food storage containers92K/yr
- weaning pots32K/yr
- baby food containers20K/yr
- baby freezer food storage12K/yr
- baby food storage13K/yr
- baby food pots11K/yr
- weaning freezer pots13K/yr
- baby food jars10K/yr
- baby weaning pots8K/yr
- baby weaning freezer pots7K/yr
Top baby food storage containers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vital Baby Nourish Store & Wean Food Pots 60ml Leakproof Stackable Soft Base EarthSmart Biodegradable Fridge & Freezer Safe BPA-Free 4m+ 6 Pack
Vital Baby£4.204.7★3,787 rev
Vital Baby Nourish Store & Wean Food Pots 120ml Leakproof Stackable Soft Base EarthSmart Biodegradable Fridge & Freezer Safe BPA-Free 4m+ 4 Pack
Vital Baby£3.764.7★746 rev
Kilner Kids Glass Baby Food Jars Set of 6 x 190ml Reusable Glass Jars with Airtight Silicone Lids in Purple Yellow and Turquoise Ideal for Homemade Purees Batch Cooking and On-the-Go Storage
Kilner£11.214.6★1,350 rev
Moonkie Silicone Baby Food Storage Containers 6 Pack 120ml Weaning Freezer Pots with Airtight Lids Reusable Baby Food Snack Pots Microwave and Dishwasher Safe Perfect for Infant & Toddler Food
Moonkie£14.214.8★1,829 rev
PandaEar 3 Pack Silicone Baby Food Freezer Tray with Lids Ice Cube Trays for Freezer Weaning Freezer Tray for Baby Food Silicone Ice Trays Baby Food Storage Container Tray (Pink/Green/Linen)
PandaEar£8.324.6★2,282 rev
Newest
by launch date
Bubba Bear Baby Food Storage Containers Set | Babies Weaning Freezer Tray Reusable Pouches & Small Silicone 4oz Pots with Lids for Toddlers | Freezing Moulds Tupperware Trays for Toddler & Kids
Bubba Bear£20.9433 rev
Fentar 18Pack Salad Dressing Pots with Lids 120ML Reusable Plastic Small Food Containers with Lids Leak-proof Screw Top Sauce Pots with Scale Mini Snack Pot for Sauce Yogurt Fruit (6 Colors)
Fentar£11.23107 rev
PandaEar 6 Pack Silicone Baby Food Storage Containers (4oz) Reusable Weaning Pots with Lids Leakproof Small Tubs for Infants Freezer & Microwave Safe Dishwasher Friendly BPA Free (Pastel Colours)
PandaEar£8.32309 rev
Vital Baby Nourish Store & Wean Food Pots 60ml Leakproof Stackable Soft Base EarthSmart Biodegradable Fridge & Freezer Safe BPA-Free 4m+ 6 Pack
Vital Baby£4.203,787 rev
Vital Baby Nourish Store & Wean Food Pots 120ml Leakproof Stackable Soft Base EarthSmart Biodegradable Fridge & Freezer Safe BPA-Free 4m+ 4 Pack
Vital Baby£3.76746 rev
Trending
90-day click momentumBubba Bear Baby Food Storage Containers Set | Babies Weaning Freezer Tray Reusable Pouches & Small Silicone 4oz Pots with Lids for Toddlers | Freezing Moulds Tupperware Trays for Toddler & Kids
Bubba Bear£20.944.4★
Amazon Basics set of 4 Glass Storage Containers 120 ml each (Pack of 4)
Amazon Basics£7.194.6★
Kilner Kids Glass Baby Food Jars Set of 6 x 190ml Reusable Glass Jars with Airtight Silicone Lids in Purple Yellow and Turquoise Ideal for Homemade Purees Batch Cooking and On-the-Go Storage
Kilner£11.214.6★
Fentar 18Pack Salad Dressing Pots with Lids 120ML Reusable Plastic Small Food Containers with Lids Leak-proof Screw Top Sauce Pots with Scale Mini Snack Pot for Sauce Yogurt Fruit (6 Colors)
Fentar£11.234.4★
SOL 12pk Small Plastic Food Containers with Lids 6cm x 6cm x 3.5cm Kids Snack Box Stackable Freezer Storage Pots Reusable Food Holders for Lunch Portions Home Kitchen Organisation
SOL£5.844.0★
What buyers say about baby food storage containers
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality Tubs”
“I like the size”
“Easy to use”
“Easy to clean”
“Great price”
“No leaking”
“Easy to store in the freezer”
“easy to feed”
“These are sturdy pots”
“Seem durable”
What buyers complain about
“Very small”
“I would not be reusing them as I ditching uou could wash them properly so in my opinion a bit pointless”
“Also pouches and cap not colored like on pictures, cap is white and not uniform color with pouch”
“Someone obviously used it returned it”
“The tray lid / freezer tray is different to that shown in the listing”
“More expensive”
“After one use 2 jars broke”
“Dicolouring and poor quality of plastic material”
“Lids are a little difficult to put on”
“Dicolouring and poor quality of plastic material”
Top return reasons
Common questions
- Is baby food storage containers profitable to sell on Amazon United Kingdom?
- The niche generates £157K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the baby food storage containers niche?
- 12 brands and 36 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in baby food storage containers?
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Color. The return rate is 0.8%.
- When does demand for baby food storage containers peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the baby food storage containers niche?
- Listings span £3.76–£20.94; the average listing price is £9.33 (sweet spot $15–$100). The average incumbent carries 3,109 reviews — the moat a new listing must climb.