baby food freezer trays
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,218.17avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£3.94–£20.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.64avg listing price — sweet spot $15–$100
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 87K searches
According to Flapen's Amazon United Kingdom niche tracking, baby food freezer trays is a £48K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 42/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
baby food freezer trays market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £52K–£69K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 5.5%
- Avg brand age
- 28 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
27
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
14%
- PandaEar33%
- Jrisbo15%
- Theuwnee15%
- Nelbons13%
- Vital Baby6%
- Sinnsally5%
- Open — no brand owns it (7 brands, 14%)
Demand
Weekly Amazon search volume, last 27 weeks — -16.1% search growth over the last 90 days.Top baby food freezer trays search terms
- baby food freezer trays32K/yr
- weaning ice cube trays with lid11K/yr
- weaning freezer tray7K/yr
- silicone baby food freezer trays7K/yr
- baby ice cube food tray4K/yr
- ice cube tray for baby food4K/yr
- baby weaning freezer tray5K/yr
- baby food ice cube tray with lid3K/yr
- baby weaning ice cube tray3K/yr
- weaning trays freezer3K/yr
Top baby food freezer trays products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PandaEar 3 Pack Silicone Baby Food Freezer Tray with Lids Ice Cube Trays for Freezer Weaning Freezer Tray for Baby Food Silicone Ice Trays Baby Food Storage Container Tray (Pink/Green/Linen)
PandaEar£8.324.6★2,282 rev
Theuwnee Ice Cube Tray Easy-Release Silicone Ice Moulds with Removeable Lids Perfect for Chilled Drinks Freezer Food Whiskey and Cocktail Big Size LFGB Certified and BPA Free (Pink)
Theuwnee£11.614.6★1,422 rev
Nelbons 3Pcs Ice Cube Tray Each Cube 60ml Easy-Release Silicone Large Ice Moulds with Removeable Lids Perfect for Chilled Drinks Freezer Food Whiskey and Cocktail BPA Free (PPG) (lzh) BG-FZL
Nelbons£13.464.4★179 rev
JRISBO 4 Pack Ice Cube Trays with Lids BPA Free Silicone Ice Cube Moulds LFGB Certified Stackable Ice Cube Mold for Chilling Whiskey Cocktail Coffee Flexible & Easy-Release
Jrisbo£6.864.6★1,919 rev
PandaEar 3 Pack Silicone Baby Food Freezer Tray with Lids Ice Cube Trays for Freezer Weaning Freezer Tray for Baby Food Silicone Ice Trays Baby Food Storage Container Tray (Blue/Green/Carnation)
PandaEar£8.214.6★2,282 rev
Newest
by launch date
Bubba Bear Baby Food Storage Containers Set | Babies Weaning Freezer Tray Reusable Pouches & Small Silicone 4oz Pots with Lids for Toddlers | Freezing Moulds Tupperware Trays for Toddler & Kids
Bubba Bear£20.9433 rev
Nelbons 3Pcs Ice Cube Tray Each Cube 100ml Easy-Release Silicone Large Ice Moulds with Removeable Lids Perfect for Chilled Drinks Freezer Food Whiskey and Cocktail BPA Free (PPG) (lzh) BG-FZL
Nelbons£13.11179 rev
PandaEar 2 Pack Silicone Baby Food Freezer Tray with Lids - 10-Cavity Weaning Pots for Purees Breast Milk & Batch Cooking - Easy Release BPA Free Stackable Container (Pink & Purple)
PandaEar£7.7442 rev
3 Packs Silicone Ice Cube Trays with Lid 45 Cubes Ice Cube Mould Stackable Ice Cube Trays Ice Trays for Freezer BPA Free for Whiskey Cocktail Drinks Freezer Souper (Pink Blue Green)
Bailtouk£9.60228 rev
Sinnsally Silicone Ice Cube Trays 3 Pack Large Ice Cubes Tray with Lid Square Big Silicone Ice Cube Moulds Set for Freezer Container Reusable BPA Free Ice Cube Molds Maker for Whiskey Cocktails(Green)
Sinnsally£8.21455 rev
Trending
90-day click momentumBubba Bear Baby Food Storage Containers Set | Babies Weaning Freezer Tray Reusable Pouches & Small Silicone 4oz Pots with Lids for Toddlers | Freezing Moulds Tupperware Trays for Toddler & Kids
Bubba Bear£20.944.4★
Ram 4 X Pack Silicone Ice Cube Tray Set of 4 Ice Moulds Freezer Stackable Non Spill Ice Cube Tray Dishwasher Safe BPA Free
RAM ONLINE£5.574.6★
3 Packs Silicone Ice Cube Trays with Lid 45 Cubes Ice Cube Mould Stackable Ice Cube Trays Ice Trays for Freezer BPA Free for Whiskey Cocktail Drinks Freezer Souper (Pink Blue Green)
Bailtouk£9.604.3★
Sinnsally Silicone Ice Cube Trays 3 Pack Large Ice Cubes Tray with Lid Square Big Silicone Ice Cube Moulds Set for Freezer Container Reusable BPA Free Ice Cube Molds Maker for Whiskey Cocktails(Green)
Sinnsally£8.214.5★
Nelbons 3Pcs Ice Cube Tray Each Cube 100ml Easy-Release Silicone Large Ice Moulds with Removeable Lids Perfect for Chilled Drinks Freezer Food Whiskey and Cocktail BPA Free (PPG) (lzh) BG-FZL
Nelbons£13.114.4★
What buyers say about baby food freezer trays
What buyers praise and complain about, mined from review topics.What buyers love
“SO easy to remove”
“Quality and easy to use”
“Good size”
“Worth it”
“no spillage”
“Easy to clean”
“Seem durable”
“easy to feed”
“the trays are sturdy”
“Great at storing pureed food for babies”
What buyers complain about
“Broke on first use”
“Cheap and useless”
“Brittle”
“Not so easy”
“The trays leak in the freezer”
“dont fit properly”
“The description is totally misleading”
“A little on the thin side”
“this does not happen”
“£24 is not cheap for storage boxes”
Top return reasons
Common questions
- Is baby food freezer trays profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the baby food freezer trays niche?
- 13 brands and 27 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in baby food freezer trays?
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 0.4%.
- What does it cost to enter the baby food freezer trays niche?
- Listings span £3.94–£20.94; the average listing price is £8.64 (sweet spot $15–$100). The average incumbent carries 1,218 reviews — the moat a new listing must climb.