Baby Face Cream
brand-locked demand (top 5 brands take 100% of clicks) — Baby Face Cream doesn't clear our bar today.
Flapen Score
Ranks 406 of 638 Baby Products niches · −3 vs the category median of 47
Is Baby Face Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Face Cream is a £205K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.
Baby Face Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.4% over the last 90 days and 13.0% of searches end in a purchase.
£205K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 33 products
Top Baby Face Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Weleda Baby Face Cream Calendula Moisturiser Moisturising Cream for Baby Delicate Skin Dermatologically Tested Gentle Protection Developed by Professionals Lanolin 50ml
- Price
- £5.66
- Rating
- 4.6/5
- Reviews
- 8,422
- Age
- 13y ago
Weleda Baby Shampoo & Body Wash Baby Bath Kids Shampoo & Wash Sensitive Calendula Dermatologically Tested Certified Natural 96% Recycled Packaging 400ml Packaging May Vary
- Price
- £6.91
- Rating
- 4.6/5
- Reviews
- 561
- Age
- 1y ago
Weleda Baby Calendula Nappy Cream
- Price
- £4.43
- Rating
- 4.8/5
- Reviews
- 20,861
- Age
- 20y ago
Weleda Baby Shampoo & Body Wash w. Calendula Sensitive Kids Shampoo & Baby Bath Wash Baby Face Wash & baby Shower Cream in One by Weleda Baby Skincare - 200ml
- Price
- £4.02
- Rating
- 4.8/5
- Reviews
- 12,745
- Age
- 17y ago
Weleda Baby Body Lotion Calendula Moisturiser Moisturising Cream for Baby Delicate Skin Dermatologically Tested Gentle Protection Developed by Professionals 200ml
- Price
- £5.91
- Rating
- 4.7/5
- Reviews
- 5,435
- Age
- 19y ago
Trending
90-day click momentum
Mustela Hydra Bébé Facial Cream With Organically Farmed Avocado 40ml
- Price
- £7.84
- Rating
- 4.6/5
- Reviews
- 2,391
- Age
- 5y ago
Mustela Stelatopia Emollient Face Cream for Eczema-Prone Baby Skin Fragrance-Free with Natural Avocado Perseose and Ceramides 1.35 Ounce
- Price
- £15.11
- Rating
- 4.6/5
- Reviews
- 3,178
- Age
- 1y ago
Weleda Nappy Cream with Calendula Barrier Cream for Baby Lanolin Dermatologically Tested Gentle Protection 100% Certified Natural 30 ml
- Price
- £2.71
- Rating
- 4.7/5
- Reviews
- 3,383
- Age
- 6y ago
Weleda Baby Shampoo & Body Wash Baby Bath Kids Shampoo & Wash Sensitive Calendula Dermatologically Tested Certified Natural 96% Recycled Packaging 400ml Packaging May Vary
- Price
- £6.91
- Rating
- 4.6/5
- Reviews
- 561
- Age
- 1y ago
Weleda Baby Calendula Nappy Cream
- Price
- £4.43
- Rating
- 4.8/5
- Reviews
- 20,861
- Age
- 20y ago
Newest
by launch date
Mustela Nourishing Cream with Cold Cream 40ml Face & Body Moisturizer for Babies and Children | Long-Lasting Hydration for Dry & Sensitive Skin
- Price
- £8.46
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 10mo ago
Mustela Stelatopia Emollient Face Cream for Eczema-Prone Baby Skin Fragrance-Free with Natural Avocado Perseose and Ceramides 1.35 Ounce
- Price
- £15.11
- Rating
- 4.6/5
- Reviews
- 3,178
- Age
- 1y ago
Weleda Baby Set 3in1 Baby Skin Care Gift Set Dermatologically Tested Certified Natural Shampoo & Body Wash + All Purpose Balm + Nappy Cream
- Price
- £10.66
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 1y ago
Weleda Baby Shampoo & Body Wash Baby Bath Kids Shampoo & Wash Sensitive Calendula Dermatologically Tested Certified Natural 96% Recycled Packaging 400ml Packaging May Vary
- Price
- £6.91
- Rating
- 4.6/5
- Reviews
- 561
- Age
- 1y ago
Weleda Day Cream with Wild Rose & White Tea 40ml
- Price
- £14.41
- Rating
- 4.6/5
- Reviews
- 5,138
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
202
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 89%
Open market
0%
- WELEDA80%
- Mustela17%
- Childs Farm2%
- Aveeno Baby1%
Baby Face Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 3.7×
Top Baby Face Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- weleda baby79K/yr
- weleda face cream29K/yr
- baby face cream21K/yr
- mustela face cream baby17K/yr
- mustela cream7K/yr
- mustela face cream5K/yr
- weleda calendula4K/yr
- weleda face4K/yr
- weleda kids4K/yr
- weleda day cream4K/yr
What reviews say buyers love and hate about Baby Face Cream
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Good moisturiser”
“fragrance free”
“Its also very affordable for the quality”
“Soft skin”
“it works well for my skin”
What buyers complain about
50% of reviews“It doesnt smell like the original”
“My skin is developing dry irritated patches”
“it does not last in hydration”
“Goes on quite thick”
“more expensive”
Baby Face Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Face Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
