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Baby Eczema Cream

Fail

Demand is soft, at -30.5% this quarter, so Baby Eczema Cream is a Fail.

Flapen Score
41
41 / 100
Ranks 478 of 638 Baby Products niches · −6 vs the category median of 47
Market size
£55K/yr60K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
57%top-5 click share · 15 brands · 181 sellers

Flapen Score

Baby Eczema Cream against its category

The dotted line is the Baby Products average. Past it, Baby Eczema Cream is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Eczema Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Eczema Cream 60K times last year and spent an estimated £55K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
8.8%
Market size, estimated
£55Ka year
Peak month
March8.5× the quietest month
Top search term
baby eczema cream21K searches a year

02 · Price

A sale here is worth £10.32.

Listings sell for £10.32 on average, from £2.67 to £20.43. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.32 that is £1K to £3K a year per listing.

Average price
£10.32under the $15 to $100 sweet spot
Price range
£2.67–£20.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #64 within Health & Baby Care. It carries 5,942 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
96%
Out of stock, average day
1.1%
Average rank
#64in Health & Baby Care
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,942per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
93 months

Products

Top Baby Eczema Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

181

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

16%

  • Brand 132%
  • Brand 231%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (9 brands, 16%)

Demand

Baby Eczema Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 8.5×

Search terms

Top Baby Eczema Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby eczema cream21K/yr
  • aveeno baby soothing relief11K/yr
  • baby eczema9K/yr
  • eucerin baby eczema relief cream6K/yr
  • eczema cream baby7K/yr
  • eucerin baby5K/yr
  • aveeno soothing relief3K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Eczema Cream

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Moist/Dry”
25%of negative reviews mention “Allergies”
0.2%of orders come back
“which caused severe itching”
A buyer, on “Allergies”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Baby Eczema Cream questions

Answered from the same tracked data.