baby eczema cream
Skip itSoft demand (-30.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.32avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.67–£20.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,941.58avg incumbent reviews — the moat a new listing must climb
Market size
Bad£55K£55K/yr · 60K searches
Growth
Bad-30.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, baby eczema cream is a £55K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 41/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
baby eczema cream market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £52K–£62K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 75%
- Out of stock
- 1.1%
- Avg brand age
- 93 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
181
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
57%
Top 20: 95%
Open market
16%
- Eucerin32%
- Aveeno Baby31%
- Oilatum10%
- Epaderm5%
- Mustela4%
- Aveeno3%
- Open — no brand owns it (9 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.5% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 8.5×
Top baby eczema cream search terms
- baby eczema cream21K/yr
- aveeno baby soothing relief11K/yr
- baby eczema9K/yr
- eucerin baby eczema relief cream6K/yr
- eczema cream baby7K/yr
- eucerin baby5K/yr
- aveeno soothing relief3K/yr
Top baby eczema cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aveeno Baby Soothing Relief Emollient Cream (1x 150ml) Unscented Baby Cream with Natural Oil & Vitamin E Soothes and Moisturises for 24 Hours for Dry Sensitive Skin Prone to Irritation
Aveeno Baby£3.884.8★1,233 rev
Eucerin Baby Eczema Relief Body Cream - Steroid & Fragrance Free for 3+ Months of Age - 5 Oz. Tube
Eucerin£20.434.7★5,605 rev
Eucerin Baby Eczema Relief Body Creme 5.0 Ounce
Eucerin£12.364.4★12,866 rev
Oilatum Baby Naturally Nourishing Cream Enriched with Natural Oatmeal Provides Relief and Hydration for Up To 24 Hours For Dry Itchy and Eczema-Prone Skin Suitable to Use from Birth 1 x 350g
Oilatum£7.834.5★156 rev
Aveeno Baby Soothing Relief Emollient Wash (1 x 250ml) Unscented Gentle and Tear-Free Baby Wash with Natural Oat Oil & Vitamin E Skin Feels Moisturised for 24 Hours for Dry Sensitive Skin
Aveeno Baby£3.844.6★353 rev
Newest
by launch date
Mustela Stelatopia Emollient Face Cream for Eczema-Prone Baby Skin Fragrance-Free with Natural Avocado Perseose and Ceramides 1.35 Ounce
Mustela£15.113,178 rev
Oilatum Baby Naturally Nourishing Cream Enriched with Natural Oatmeal Provides Relief and Hydration for Up To 24 Hours For Dry Itchy and Eczema-Prone Skin Suitable to Use from Birth 1 x 350g
Oilatum£7.83156 rev
WildMint Calm Balm 100% Natural Relief Treatment for Sore Itchy & Dry Skin | Intensive Shea Butter Moisturiser Suitable for Baby with Sensitive Skin Prone to Eczema Redness & Irritation | 120ml
WildMint£15.55387 rev
Childs Farm OatDerma Body Moisturiser Fragrance Free Soothing Hydration Sensitive Skin Emollient Baby Kids 200ml
Childs Farm£3.73307 rev
Eucerin Baby Eczema Relief Body Cream - Steroid & Fragrance Free for 3+ Months of Age - 5 Oz. Tube
Eucerin£20.435,605 rev
Trending
90-day click momentum
Aveeno Dermexa Daily Emollient Cream (1x 500ml) Emollient Cream Enriched with Triple Oat Complex and Ceramides for Sensitive Skin Soothing Relief from Itchy Dry Skin Prone to Eczema
Aveeno£10.234.6★
Mustela Stelatopia Emollient Face Cream for Eczema-Prone Baby Skin Fragrance-Free with Natural Avocado Perseose and Ceramides 1.35 Ounce
Mustela£15.114.6★
Eczema Baby Leggings Helps Reduce Itching Moisturises Dry & Irritated Skin Eczema Clothing for Babies (0-3 Months) White
HappySkin made with DreamSkin technology£17.994.3★
Childs Farm OatDerma Body Moisturiser Fragrance Free Soothing Hydration Sensitive Skin Emollient Baby Kids 200ml
Childs Farm£3.734.7★
Balmonds Skin Salvation Moisturising Balm 30ml - Natural Eczema & Psoriasis Treatment Suitable for All Ages Handmade in UK
Balmonds£7.554.3★
What buyers say about baby eczema cream
What buyers praise and complain about, mined from review topics.What buyers love
“Very happy with this moisturises”
“Very effective product”
“and provides instant soothing relief to irritated skin”
“Gentle”
“Good value”
“Good smell”
“Good for babys dry skin”
“effective product that delivers exactly what it promises”
“Exactly as described”
“Really helped clear my baby's skin”
What buyers complain about
“which caused severe itching”
“Not worth the price”
“Smells chemical”
“Skin got worst”
“Didnt live up to expectations”
“But seem to dry my skin out”
“The pot is fairly small”
“It is a bit greasy”
“in the world's worst dispenser”
“Defective pump action”
Top return reasons
Common questions
- Is baby eczema cream profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 24 tracked products. 90-day search growth is -30.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the baby eczema cream niche?
- 15 brands and 181 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in baby eczema cream?
- Top complaints mined from reviews: Allergies, Value For Money, Smell. The return rate is 0.2%.
- When does demand for baby eczema cream peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 8.5× the quietest.
- What does it cost to enter the baby eczema cream niche?
- Listings span £2.67–£20.43; the average listing price is £10.32 (sweet spot $15–$100). The average incumbent carries 5,942 reviews — the moat a new listing must climb.