Baby Eczema Cream
FailDemand is soft, at -30.5% this quarter, so Baby Eczema Cream is a Fail.
- Flapen Score
- 41 / 100Ranks 478 of 638 Baby Products niches · −6 vs the category median of 4741
- Market size
- £55K/yr60K searches / yr
- 90-day growth
- -30.5%search demand this quarter
- Competition
- 57%top-5 click share · 15 brands · 181 sellers
Flapen Score
Baby Eczema Cream against its category
The dotted line is the Baby Products average. Past it, Baby Eczema Cream is stronger. Inside it, weaker.
Market
The Baby Eczema Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Eczema Cream 60K times last year and spent an estimated £55K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -30.5%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £55Ka year
- Peak month
- March8.5× the quietest month
- Top search term
- baby eczema cream21K searches a year
02 · Price
A sale here is worth £10.32.
Listings sell for £10.32 on average, from £2.67 to £20.43. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.32 that is £1K to £3K a year per listing.
- Average price
- £10.32under the $15 to $100 sweet spot
- Price range
- £2.67–£20.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #64 within Health & Baby Care. It carries 5,942 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 96%
- Out of stock, average day
- 1.1%
- Average rank
- #64in Health & Baby Care
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,942per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 93 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 93 months
Products
Top Baby Eczema Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aveeno Baby Soothing Relief Emollient Cream (1x 150ml) Unscented Baby Cream with Natural Oil & Vitamin E Soothes and Moisturises for 24 Hours for Dry Sensitive Skin Prone to Irritation
- Price
- £3.88
- Rating
- 4.8/5
- Reviews
- 1,233
- Age
- 4y ago

Eucerin Baby Eczema Relief Body Cream - Steroid & Fragrance Free for 3+ Months of Age - 5 Oz. Tube
- Price
- £20.43
- Rating
- 4.7/5
- Reviews
- 5,605
- Age
- 4y ago

Eucerin Baby Eczema Relief Body Creme 5.0 Ounce
- Price
- £12.36
- Rating
- 4.4/5
- Reviews
- 12,866
- Age
- 12y ago

Oilatum Baby Naturally Nourishing Cream Enriched with Natural Oatmeal Provides Relief and Hydration for Up To 24 Hours For Dry Itchy and Eczema-Prone Skin Suitable to Use from Birth 1 x 350g
- Price
- £7.83
- Rating
- 4.5/5
- Reviews
- 156
- Age
- 1y ago

Aveeno Baby Soothing Relief Emollient Wash (1 x 250ml) Unscented Gentle and Tear-Free Baby Wash with Natural Oat Oil & Vitamin E Skin Feels Moisturised for 24 Hours for Dry Sensitive Skin
- Price
- £3.84
- Rating
- 4.6/5
- Reviews
- 353
- Age
- 4y ago
Trending
estimated 90-day click momentum
Aveeno Dermexa Daily Emollient Cream (1x 500ml) Emollient Cream Enriched with Triple Oat Complex and Ceramides for Sensitive Skin Soothing Relief from Itchy Dry Skin Prone to Eczema
- Price
- £10.23
- Rating
- 4.6/5
- Reviews
- 7,538
- Age
- 5y ago

Mustela Stelatopia Emollient Face Cream for Eczema-Prone Baby Skin Fragrance-Free with Natural Avocado Perseose and Ceramides 1.35 Ounce
- Price
- £15.11
- Rating
- 4.6/5
- Reviews
- 3,178
- Age
- 1y ago

Eczema Baby Leggings Helps Reduce Itching Moisturises Dry & Irritated Skin Eczema Clothing for Babies (0-3 Months) White
- Price
- £17.99
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 5y ago

Childs Farm OatDerma Body Moisturiser Fragrance Free Soothing Hydration Sensitive Skin Emollient Baby Kids 200ml
- Price
- £3.73
- Rating
- 4.7/5
- Reviews
- 307
- Age
- 1y ago

Balmonds Skin Salvation Moisturising Balm 30ml - Natural Eczema & Psoriasis Treatment Suitable for All Ages Handmade in UK
- Price
- £7.55
- Rating
- 4.3/5
- Reviews
- 5,548
- Age
- 15y ago
Newest
by launch date
Mustela Stelatopia Emollient Face Cream for Eczema-Prone Baby Skin Fragrance-Free with Natural Avocado Perseose and Ceramides 1.35 Ounce
- Price
- £15.11
- Rating
- 4.6/5
- Reviews
- 3,178
- Age
- 1y ago

Oilatum Baby Naturally Nourishing Cream Enriched with Natural Oatmeal Provides Relief and Hydration for Up To 24 Hours For Dry Itchy and Eczema-Prone Skin Suitable to Use from Birth 1 x 350g
- Price
- £7.83
- Rating
- 4.5/5
- Reviews
- 156
- Age
- 1y ago

WildMint Calm Balm 100% Natural Relief Treatment for Sore Itchy & Dry Skin | Intensive Shea Butter Moisturiser Suitable for Baby with Sensitive Skin Prone to Eczema Redness & Irritation | 120ml
- Price
- £15.55
- Rating
- 4.0/5
- Reviews
- 387
- Age
- 1y ago

Childs Farm OatDerma Body Moisturiser Fragrance Free Soothing Hydration Sensitive Skin Emollient Baby Kids 200ml
- Price
- £3.73
- Rating
- 4.7/5
- Reviews
- 307
- Age
- 1y ago

Eucerin Baby Eczema Relief Body Cream - Steroid & Fragrance Free for 3+ Months of Age - 5 Oz. Tube
- Price
- £20.43
- Rating
- 4.7/5
- Reviews
- 5,605
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
181
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 95%
Open market
16%
- Eucerin32%
- Aveeno Baby31%
- Oilatum10%
- Epaderm5%
- Mustela4%
- Aveeno3%
- Open — no brand owns it (9 brands, 16%)
Demand
Baby Eczema Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 8.5×
Search terms
Top Baby Eczema Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby eczema cream21K/yr
- aveeno baby soothing relief11K/yr
- baby eczema9K/yr
- eucerin baby eczema relief cream6K/yr
- eczema cream baby7K/yr
- eucerin baby5K/yr
- aveeno soothing relief3K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Eczema Cream
We read the reviews and the return reasons for every product selling here.
“which caused severe itching”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Eczema Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









