Baby Cutlery

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months

160K

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

7.5%

Market size, estimated

£79Ka year

Peak month

January1.4× the quietest month

Top search term

baby cutlery54K searches a year

Listings sell for £6.64 on average, from £2.53 to £17.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £6.64 that is £2K to £3K a year per listing.

Average price

£6.64under the $15 to $100 sweet spot

Price range

£2.53–£17.52

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Nursing & Feeding. It carries 5,098 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#10in Nursing & Feeding

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,098per listing

Listings tracked

28

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months