Baby Cutlery
prices mostly outside the sweet spot ($2.53–$17.52) — Baby Cutlery doesn't clear our bar today.
Flapen Score
Ranks 521 of 638 Baby Products niches · −8 vs the category median of 47
Is Baby Cutlery profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Cutlery is a £79K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 39/100.
Baby Cutlery: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.3% over the last 90 days and 7.5% of searches end in a purchase.
£79K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 28 products
Top Baby Cutlery products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
PandaEar 6 Pieces Baby Toddler Silicone Stainless Steel Utensils Silverware Spoon Fork for Baby Toddler BPA Free with Silicone Holding Anti-Choke Design (Blue Pink White)
- Price
- £7.31
- Rating
- 4.7/5
- Reviews
- 3,218
- Age
- 3y ago
PandaEar 6 Pack Toddler Cutlery Set| Baby Fork and Spoon Set| Stainless Steel Childrens Kids Cutlery| Baby Cutlery Self Feeding 12 Months Plus with Silicone Holding Anti-Choke Design (Blue/Brown/Red)
- Price
- £5.78
- Rating
- 4.7/5
- Reviews
- 910
- Age
- 2y ago
Munchkin 6 Pack Multi-Coloured Baby Forks & Spoons | Weaning & Feeding
- Price
- £3.18
- Rating
- 4.8/5
- Reviews
- 8,964
- Age
- 13y ago
PandaEar 6 Pack Silicone Baby Spoons and Fork Feeding Set- Anti-Choke First Self Feeding Utensils for Baby Led Weaning Ages 3 Months -Pink
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 1,880
- Age
- 2y ago
PandaEar 6 Pack Silicone Baby Weaning Spoons and Forks Set| Toddler Cutlery Self Feeding Spoons for Baby| Anti-Choke Design for Baby Led Weaning 3 Months Plus (Blue Green Tan)
- Price
- £5.56
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 4y ago
Trending
90-day click momentum
Bibado - Dippit Baby Spoon and Dipper Mint & Blue (2-Pack) - Soft Chewable Dipper & Deep Spoon - Two-Hand Sensory Grip - Baby Weaning Set - Weaning Spoons - Baby Gifts - Baby Essentials - 6 Months+
- Price
- £8.86
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 2y ago
PandaEar 6 Pack Silicone Baby Weaning Spoons and Forks Set| Toddler Cutlery Self Feeding Spoons for Baby| Anti-Choke Design for Baby Led Weaning 3 Months Plus (Blue Green Tan)
- Price
- £5.56
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 4y ago
Indique Baby Weaning Set - 11 Pcs Silicone Baby Feeding Set with Suction Plate Weaning Kit with Adjustable Bib Fork Spoon Fruit Feeder & Toothbrush Ideal Weaning Set Baby Gift (Blue)
- Price
- £17.52
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 2y ago
PandaEar 6 Pack Toddler Cutlery Set| Baby Fork and Spoon Set| Stainless Steel Childrens Kids Cutlery| Baby Cutlery Self Feeding 12 Months Plus with Silicone Holding Anti-Choke Design (Blue/Brown/Red)
- Price
- £5.78
- Rating
- 4.7/5
- Reviews
- 910
- Age
- 2y ago
PandaEar 6 Pack Toddler Cutlery Set| Baby Fork and Spoon Set| Stainless Steel Childrens Kids Cutlery Self Feeding 12 Months Plus with Silicone Holding
- Price
- £6.65
- Rating
- 4.8/5
- Reviews
- 155
- Age
- 1y ago
Newest
by launch date
Doddl Fork & Spoon Cutlery Set for Children & Toddlers 12m+ 2 Piece Set Ergonomic Design Promote Self-Feeding (Dusky Rose)
- Price
- £11.58
- Rating
- 4.8/5
- Reviews
- 1,823
- Age
- 11mo ago
PandaEar 6 Pack Toddler Cutlery Set| Baby Fork and Spoon Set| Stainless Steel Childrens Kids Cutlery Self Feeding 12 Months Plus with Silicone Holding
- Price
- £6.65
- Rating
- 4.8/5
- Reviews
- 155
- Age
- 1y ago
Bibado - Handi Cutlery Set (Mist) - Toddler Cutlery Weaning Set - Baby Spoons & Forks - Use with Coverall Bibs - Detachable Straps - Dishwasher Safe BPA Free - Baby Essentials - 6 Months to 24 Months
- Price
- £9.23
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 1y ago
Vital Baby Nourish Chunky Baby Spoon & Fork Set Wide & Shallow Tips Easy Grip for Self-Feeding EarthSmart Biodegradable BPA-Free 4 Pack
- Price
- £2.53
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 1y ago
Vital Baby Nourish Perfectly Simple Cutlery Kid-Safe Chunky Handles EarthSmart Biodegradable Knives Forks & Spoons for Toddlers & Family Use 6m+ BPA-Free 15 Pack
- Price
- £3.27
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
38
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
9%
- PandaEar54%
- Munchkin14%
- Tommee Tippee10%
- Vital Baby6%
- doddl4%
- BIBaDO3%
- Open — no brand owns it (6 brands, 9%)
Baby Cutlery demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Baby Cutlery search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baby cutlery54K/yr
- baby fork16K/yr
- baby cutlery set 12 months plus17K/yr
- baby forks7K/yr
- toddler fork and spoon set8K/yr
- toddler cutlery set 1 year old13K/yr
- weaning cutlery8K/yr
- baby cutlery set8K/yr
- baby cutlery set 6 months7K/yr
- baby fork and spoon set6K/yr
What reviews say buyers love and hate about Baby Cutlery
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Excellent product”
“Easy to use”
“Great size”
“Nice little spoons my baby has good grip on these”
“Good value for money”
What buyers complain about
69% of reviews“The spoon is very loose”
“The only difficulty is in cleaning them”
“Its also a bit fiddly to get fine bits of food out of the grooves”
“Expensive when its only one spoon and one fork and crap quality”
“Different colour”
Baby Cutlery return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Cutlery questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
