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Baby Constipation Relief

soft demand (-56.1% this quarter) — Baby Constipation Relief doesn't clear our bar today.

Flapen Score

31
Skip it

Ranks 617 of 638 Baby Products niches · −16 vs the category median of 47

Market size 20Growth 0Conversion 67Competition 5Returns 99Price range 2Avg price 38Brand share 14Review moat 62Quality gap 43
This niche Category average · 638 niches

Is Baby Constipation Relief profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Baby Constipation Relief is a £79K/yr Amazon United Kingdom market (124K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 31/100.

Baby Constipation Relief: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -56.1% over the last 90 days and 6.0% of searches end in a purchase.

£79K

revenue / yr

Units sold / yr15K
Search volume / yr-56.1%124K
Conversion rate6.0%
Avg price£10.62

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 54
Top-5 product click share95%
Open market5%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement86%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,015

Top Baby Constipation Relief products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

£0£12K£24K£36K£47K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

54

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

3%

  • Kendamil48%
  • Frida34%
  • Optibac Probiotics6%
  • Generic4%
  • BioGaia3%
  • Colief3%
  • Open — no brand owns it (1 brand, 3%)

Baby Constipation Relief demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume124KCVR6.0%Products7Brands7Top 5 Brands95%OOS Rate2.6%Rating4.5★Reviews1,015Avg BSR#282
5K4KSpike '25Black Friday '25Holiday '25Spike '26Prime Day '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26

Top Baby Constipation Relief search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kendamil drops36K/yr
  • baby constipation relief10K/yr
  • windi7K/yr
  • kendamil comfort drops7K/yr
  • kendamil pro comfort drops8K/yr
  • kendamil baby drops6K/yr
  • frida windi7K/yr
  • constipation relief for babies5K/yr
  • kendamil drops pro-comfort2K/yr
  • windi gas colic reliever8K/yr

What reviews say buyers love and hate about Baby Constipation Relief

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Regulates Digestion15%

Helps with digestion

Breastfeeding Friendly10%

Great for newborns

Value For Money10%

its worth it

Efficiency9%

The first bottle worked perfectly

Quality-Overall9%

Great product

What buyers complain about

80% of reviews
Value For Money24%

yes its more expensive than the alternatives

Functionality-Overall13%

Did not work at all

Comfort-Overall6%

As mentioned, my 3 week old hadn't pooed for 3 days, on the morning of the 4th day he was clearly uncomfortable and distressed with tummy pain

Acid Regulator/Stomach Ache Relief6%

Caused my baby worse tummy discomfort than it had before

Advertised Vs Actual Product6%

Falsely advertised

Baby Constipation Relief return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
27%
2Compatibility-Overall
18%
3Functionality-Overall
18%
4Comfort-Overall
14%
5Age Suitability
9%

Common Baby Constipation Relief questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baby Constipation Relief 31/100 on Amazon United Kingdom — Skip it. The niche generates £79K/yr across 7 tracked products. Search demand moved -56.1% over the last 90 days.
Baby Constipation Relief buyers on Amazon United Kingdom complain most about Value For Money, Functionality-Overall, Comfort-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.