baby constipation relief
Skip itSoft demand (-56.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,015.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.62avg listing price — sweet spot $15–$100
Market size
Bad£79K£79K/yr · 124K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad95%top-5 click share — a locked-up shelf
Price range
Bad£6.76–£15.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-56.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, baby constipation relief is a £79K/yr Amazon United Kingdom market (124K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 31/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
baby constipation relief market data
- Units sold / yr
- 13K–15K
- avg 2,000–2,500/product
- Revenue / yr
- £133K–£159K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #282
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 2.6%
- Avg brand age
- 66 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
54
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
3%
- Kendamil48%
- Frida34%
- Optibac Probiotics6%
- Generic4%
- BioGaia3%
- Colief3%
- Open — no brand owns it (1 brand, 3%)
Demand
Weekly Amazon search volume, last 46 weeks — -56.1% search growth over the last 90 days.Top baby constipation relief search terms
- kendamil drops36K/yr
- baby constipation relief10K/yr
- windi7K/yr
- kendamil comfort drops7K/yr
- kendamil pro comfort drops8K/yr
- kendamil baby drops6K/yr
- frida windi7K/yr
- constipation relief for babies5K/yr
- kendamil drops pro-comfort2K/yr
- windi gas colic reliever8K/yr
Top baby constipation relief products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kendamil - Pro-Comfort Baby Drops
Kendamil£15.144.4★216 rev
Frida Baby Windi Gas Passer Baby Gas Relief and Colic Baby Relief 10 Count
Frida£8.114.4★1,346 rev
Optibac Baby Drops - Vegan Baby Live Cultures - Most Trusted By Parents - Suitable for Newborns Babies & Infants - 10ml - 30 Day Supply
Optibac Probiotics£13.274.6★1,943 rev
Gas and Colic Reliever for Babies - Natural Solution for Baby Colic and Gas Relief - Instant Constipation Relief for Gassy Babies (20 Count)
Generic£6.764.6★68 rev
BioGaia Protectis Baby Drops | Probiotic Supplement for Babies | 5 ml
BioGaia£11.044.6★855 rev
Newest
by launch date
Natures Response Lactase Drops 10ml 100% Natural Lactase Enzyme for Babies Sugar-Free No Additives or Preservatives Supports Digestion & Eases Lactose Intolerance Suitable from Birth
Nature's Response£9.7620 rev
Kendamil - Pro-Comfort Baby Drops
Kendamil£15.14216 rev
Gas and Colic Reliever for Babies - Natural Solution for Baby Colic and Gas Relief - Instant Constipation Relief for Gassy Babies (20 Count)
Generic£6.7668 rev
Frida Baby Windi Gas Passer Baby Gas Relief and Colic Baby Relief 10 Count
Frida£8.111,346 rev
Optibac Baby Drops - Vegan Baby Live Cultures - Most Trusted By Parents - Suitable for Newborns Babies & Infants - 10ml - 30 Day Supply
Optibac Probiotics£13.271,943 rev
Trending
90-day click momentumNatures Response Lactase Drops 10ml 100% Natural Lactase Enzyme for Babies Sugar-Free No Additives or Preservatives Supports Digestion & Eases Lactose Intolerance Suitable from Birth
Nature's Response£9.764.3★
Frida Baby Windi Gas Passer Baby Gas Relief and Colic Baby Relief 10 Count
Frida£8.114.4★
Colief Infant Drops | Lactase Enzyme Drops | Natural Colic Relief for Babies | Reduces Bloating Wind and Crying | (15ml)
Colief£10.294.5★
BioGaia Protectis Baby Drops | Probiotic Supplement for Babies | 5 ml
BioGaia£11.044.6★
Kendamil - Pro-Comfort Baby Drops
Kendamil£15.144.4★
What buyers say about baby constipation relief
What buyers praise and complain about, mined from review topics.What buyers love
“Helps with digestion”
“Great for newborns”
“its worth it”
“The first bottle worked perfectly”
“Great product”
“I noticed him sleeping better”
“It tastes alright”
“When too gassy or constipated this works great”
“got thank yous because they too found some sanity”
“I highly recommend for relieving infant colief”
What buyers complain about
“yes its more expensive than the alternatives”
“Did not work at all”
“As mentioned, my 3 week old hadn't pooed for 3 days, on the morning of the 4th day he was clearly uncomfortable and distressed with tummy pain”
“Caused my baby worse tummy discomfort than it had before”
“Falsely advertised”
“crying in pain”
“This product is not NHS recommended”
“Oily greasy mess”
“the bottle design is awful”
“it's not too sweet”
Top return reasons
Common questions
- Is baby constipation relief profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 7 tracked products. 90-day search growth is -56.1%. Flapen's verdict: Skip it (31/100).
- How competitive is the baby constipation relief niche?
- 7 brands and 54 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in baby constipation relief?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Comfort-Overall. The return rate is 0.2%.
- What does it cost to enter the baby constipation relief niche?
- Listings span £6.76–£15.14; the average listing price is £10.62 (sweet spot $15–$100). The average incumbent carries 1,015 reviews — the moat a new listing must climb.