Baby Comforters

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months

268K

Growth, 90 days vs prior 90

-7.5%

Conversion, latest week

2.2%

Market size, estimated

£53Ka year

Peak month

December1.3× the quietest month

Top search term

baby comforter118K searches a year

Listings sell for £9.01 on average, from £4.34 to £19.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.01 that is £901 to £2K a year per listing.

Average price

£9.01under the $15 to $100 sweet spot

Price range

£4.34–£19.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£901–£2K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #90 within Nursery. It carries 1,331 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

84%

Out of stock, average day

13.9%

Average rank

#90in Nursery

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,331per listing

Listings tracked

44

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months