Baby Cologne

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months

227K

Growth, 90 days vs prior 90

+28.5%

Conversion, latest week

5.6%

Market size, estimated

£105Ka year

Peak month

February3.3× the quietest month

Top search term

mustela hair styler35K searches a year

Listings sell for £8.24 on average, from £2.89 to £18.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £8.24 that is £4K to £6K a year per listing.

Average price

£8.24under the $15 to $100 sweet spot

Price range

£2.89–£18.62

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£4K–£6K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #68 within Health & Baby Care. It carries 3,718 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#68in Health & Baby Care

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,718per listing

Listings tracked

22

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

70 months